ADventori becomes foodora’s 1st party ad server

The international restaurant delivery company has chosen ADventori’s ad serving technology for the diffusion of all its digital ad campaigns, globally.

While reviewing its digital strategy and moving to an “in-house” organisation operated from its headquarter in Berlin, foodora leans on neutral technological partners for managing the brand’s programmatic campaigns, without media agency. In this context, the food delivery company is counting on ADventori’s ad serving and personalisation services. The French ad-tech offers support in the implementation and the management of digital campaigns.

The key to this collaboration is ADventori’s ability to provide transparency in the campaign analyses. The ad server is both connected to The Trade Desk – the brand’s DSP – and to its data sources: this allows him to unify creation, data and media, in order to measure the performance of each single impression. The analysis is “full funnel” and predefined to post-view and post-viewable strategies and post-click conversions. The measure is defrauded, enriched with viewability and related to conversion.

“The decision to internalise its programmatic strategy benefits foodora in every way – sums up Pierre-Antoine Durgeat. Thanks to the use of media- and data-independent technology, resources are concentrated and processes operated with more transparency. The know-how is now localized inside the company, which allows to fast forward the set-up, the testing and the campaign optimisation, while reducing production costs. And above all, foodora controls data and media buying”.

The ad server’s data driven creative technology also meets foodora’s expectations in terms of leading an international communication strategy. The established branding is unified across all the countries in which the brand is operating. The coherence of foodora’s visual identity goes along with the image of proximity the brand wants to communicate on: the branding and acquisition campaigns are adapted to each customer profile. The banner is personalised and presenting different restaurants depending on the user’s location, his browser history as well as his country and language.

By now, more than 8000 restaurants in 10 different countries can be referenced in the ad, in real time.

To deal with foodora’s business objectives and growth issues, new restaurants and languages can be integrated to the campaign whenever needed, and without having it disrupted. The different creative elements of the campaign are multivariant-tested to continuously increase its performance.

« We decided to collaborate with ADventori because they possess all the features that we were expecting for the implementation of our strategy. We didn’t want an umpteenth software solution to which we should have adapt. We were looking for a technological partner able to perceive the complexity of the issues we’re dealing with, and to rapidly react to the current growth. ADventori is offering an excellent service and has convinced us with the transparency of its measurement reports, enabling us to take the right decisions on a daily basis” explains Mufadal Jiwaji, Programmatic lead by foodora.

With foodora as a new client, ADventori is confirming his top player position on the ad serving market. It also proves the importance of personalisation and data-driven measurements in the context of a global communication strategy.