”The Programmatic Society“, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.
Meet Pierre-Antoine Durgeat, CEO of ADventori, during the episode:
“Multivariate testing: future unmissable of digital marketing”
On the program:
- What is multivariate testing?
- What are the benefits?
- What are its uses and results?
- What organisation should be put in place to carry out this study? Which techno stack or agency should be chosen?
- What is the future of multivariate testing?
Discover the debate with Pierre-Antoine Durgeat (ADventori), Marion Gauthier (Ouigo) et Ollivier Monferran (Essity).