{"id":207,"count":31,"description":"<div class=\"row\">\r\n<div class=\"col-lg-9 col-md-8\"><h4>La contextualisation DCO : une exp\u00e9rience win-win<\/h4><p>100% RGPD, les sc\u00e9narios de contextualisation que propose ADventori sont une alternative r\u00e9elle \u00e0 la disparition des cookies.<\/p><p>ADventori noue des partenariats avec des \u00e9diteurs de contenu \u2013 Leboncoin, Caradisiac, La Centrale, entres autres \u2013 afin de vous permettre d\u2019utiliser leurs donn\u00e9es de contextualisation.<\/p><p><strong>Qu\u2019est-ce que la contextualisation made in ADventori ?<\/strong><\/p><p>C\u2019est l\u2019usage de la 1st party data du site et de la 1st party data de l\u2019annonceur. Ces 2 donn\u00e9es sc\u00e9naris\u00e9es permettent ainsi de personnaliser les offres des marques \u00e0 l\u2019audience tr\u00e8s captive des sites, en phase active de recherche ou d\u2019achat.<\/p><p><img src=\"\/media\/Benefices-annonceurs.png\" alt=\"ADventori - b\u00e9n\u00e9fices contextualisation\" width=\"600\" height=\"300\" class=\"aligncenter wp-image-40683 size-full\" \/><\/p>Ces campagnes sur-mesure n\u2019utilise pas de cookies utilisateur, seulement la donn\u00e9e des sites et des marques !<br \/><br \/>ADventori et les sites avec lesquels des partenariats ont \u00e9t\u00e9 conclu, vous propose 4 types de sc\u00e9narisation de campagnes contextualis\u00e9es, selon la donn\u00e9e utilis\u00e9e :<br \/><ul><li><strong>Search ads<\/strong> : le contenu de la banni\u00e8re est adapt\u00e9e \u00e0 la recherche de l'utilisateur effectu\u00e9e sur le site \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-contextualisation\/\">Oui.sncf<\/a> \u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/audi\/\">Audi<\/a> \u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/bebe-9\/\">B\u00e9b\u00e9 9<\/a><\/li><li><strong>Content ads<\/strong> : la banni\u00e8re est adapt\u00e9e au contenu \u00e9ditorial de la page visit\u00e9e par l\u2019internaute \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-2\/\">Volkswagen<\/a> \u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/groupama\/\">Groupama<\/a> \u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/loreal\/\">Lor\u00e9al<\/a><\/li><li><strong>Native ads<\/strong> : le message est personnalis\u00e9 et pr\u00e9sent\u00e9 sous la forme d\u2019un format Natif \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/capelli\/\">Capelli<\/a>\u00a0<\/li><li><strong>Behavioural ads<\/strong> : la banni\u00e8re est adapt\u00e9e aux affinit\u00e9s de l'internaute, selon les segments identifi\u00e9s et consentis par la DMP de l'\u00e9diteur \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/societe-generale\/\">Soci\u00e9t\u00e9 G\u00e9n\u00e9rale\u00a0<\/a><\/li><\/ul><p>ADventori est tiers de confiance des \u00e9diteurs et des marques. Les donn\u00e9es 1st party qui sont utilis\u00e9es sont strictement s\u00e9curis\u00e9es et jamais embas\u00e9es ;)<\/p><p>D\u00e9couvrez des exemples de campagnes contextualis\u00e9es.<\/p><\/div><div><div class=\"row\"><div><div class=\"col-lg-3 col-md-4\"><div class=\"infoBulleTag\"><h4 style=\"text-align: center\">Envie d'en savoir plus ?<\/h4>\r\n<p style=\"text-align: center\">\r\nPour plus de d\u00e9tails concernant la contextualisation\r\n<\/p>\r\n<p style=\"text-align: center\">\r\n<button class=\"btn btn-primary\"><a href=\"http:\/\/www.adventori.com\/fr\/avec-nous\/nous-contacter\/\" target=\"_blank\" rel=\"noopener\">Contactez-nous<\/a><\/button><\/p><\/div><\/div><\/div><\/div>\r\n<h4><\/h4><\/div><div><\/div><div><\/div><\/div>\r\n<h4><\/h4><h4 style=\"text-align: center\"><u>Nos partenaires Editeurs\u00a0<\/u><\/h4><p><img src=\"\/media\/logo-partenaires-contextualisation.png\" alt=\"ADventori - \u00e9diteurs partenaires \" width=\"316\" height=\"316\" class=\"aligncenter wp-image-40680\" \/><\/p><p>        \r\n<\/p>\r\n<hr \/>","link":"https:\/\/v4.adventori.com\/fr\/t\/publicite-contextualisee-fr\/","name":"Publicit\u00e9 contextualis\u00e9e","slug":"publicite-contextualisee-fr","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicit\u00e9 contextualis\u00e9e - ADventori<\/title>\n<meta name=\"description\" content=\"La publicit\u00e9 contextualis\u00e9e permet de proposer une offre pertinente, adapt\u00e9e \u00e0 la page visit\u00e9e. 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