{"id":201,"count":22,"description":"<div class=\"row\">\r\n<div class=\"col-lg-9 col-md-8\">\r\n<p><strong>2019 : Tournoi des Six Nations, Roland Garros et Coupe du Monde de Football F\u00e9minine... Des occasions uniques de communication data-driven !<\/strong><\/p><p>Les \u00e9v\u00e9nements sportifs sont une r\u00e9elle opportunit\u00e9 pour renforcer le lien entre la marque et ses consommateurs. Des temps de parole privil\u00e9gi\u00e9s durant lesquels il est possible de communiquer diff\u00e9remment avec ses cibles, en r\u00e9pondant \u00e0 leurs centres d\u2019int\u00e9r\u00eat.<\/p><p>La technologie data-driven d\u2019ADventori permet d\u2019utiliser de la donn\u00e9e Sport en temps-r\u00e9el pour personnaliser et sc\u00e9nariser les messages publicitaires :<\/p><ul><li>Pr\u00e9senter les rencontres \u00e0 venir \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/mcdonalds-euro-2016\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s<\/a>, <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/eurosport-coupe-de-france-de-football\/\" target=\"_blank\" rel=\"noopener\">Eurosport<\/a><\/li><li>Afficher les scores en temps r\u00e9el \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/eurosport-coupe-de-france-de-football\/\" target=\"_blank\" rel=\"noopener\">Skoda<\/a><\/li><li>Rythmer les messages en fonction des actions marquantes ou du r\u00e9sultat de la comp\u00e9tition \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen\/\" target=\"_blank\" rel=\"noopener\">Volkswagen<\/a>, <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/au-bureau\/\" target=\"_blank\" rel=\"noopener\">Au Bureau<\/a><\/li><li>Int\u00e9grer des donn\u00e9es originales comme la distance parcourue par les ramasseurs de balles \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/bnp-roland-garros\/\" target=\"_blank\" rel=\"noopener\">BNP Paribas<\/a><\/li><li>Indiquer les cotes des paris sportifs en temps r\u00e9el - <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/eurobet\/\" target=\"_blank\" rel=\"noopener\">Eurobet<\/a>\u00a0, <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/parions-sport\/\" target=\"_blank\" rel=\"noopener\">Parions Sport<\/a><\/li><\/ul><p>D\u00e9couvrez des exemples de campagnes utilisant cette donn\u00e9e.<\/p><p>&nbsp;<\/p>\r\n<\/div>\r\n\r\n<div class=\"col-lg-3 col-md-4\">\r\n<div class=\"infoBulleTag\">\r\n<h4 style=\"text-align: center;\">Envie d'en savoir plus ?<\/h4>\r\n\r\n<p style=\"text-align: center;\">\r\nPour plus de d\u00e9tails concernant les campagnes utilisant le flux Sport\r\n<\/p>\r\n\r\n<p style=\"text-align: center;\">\r\n<a href=\"http:\/\/www.adventori.com\/fr\/avec-nous\/nous-contacter\/\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary\">Contactez-nous<\/button><\/a><\/p>\r\n<\/div><\/div><\/div>\r\n<hr \/>","link":"https:\/\/v4.adventori.com\/fr\/t\/donnees-sport\/","name":"Donn\u00e9es Sports","slug":"donnees-sport","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Donn\u00e9es Sport - Campagnes digitales - ADventori<\/title>\n<meta name=\"description\" content=\"Dynamiser sa campagne avec des donn\u00e9es Sport, c&#039;est le pari de plusieurs annonceurs pour l&#039;Euro, Roland-Garros ou les JO. 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