{"id":198,"count":36,"description":"<div class=\"row\">\r\n<div class=\"col-lg-9 col-md-8\">\r\n<p>La m\u00e9t\u00e9o influence le comportement de chaque consommateur. Votre publicit\u00e9 digitale int\u00e8gre-t-elle cet \u00e9tat de fait\u00a0?<\/p><p>Le sc\u00e9nario M\u00e9t\u00e9o va permettre d\u2019utiliser la m\u00e9t\u00e9o r\u00e9elle ou pr\u00e9dictive au message. ADventori propose des solutions DCO \u00ab\u00a0cl\u00e9-en-main\u00a0\u00bb permettant d\u2019exploiter la donn\u00e9e m\u00e9t\u00e9o \u00e0 vos cr\u00e9ations publicitaires selon ces 3 possibilit\u00e9s :<\/p><ul><li>La m\u00e9t\u00e9o en tant que gimmick : afficher la m\u00e9t\u00e9o qu\u2019il fait \u2013 ou qu\u2019il fera \u2013 afin d\u2019attirer diff\u00e9remment l\u2019attention et de cr\u00e9er de la complicit\u00e9 avec l\u2019internaute \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/amora\/\">Amora\u00a0<\/a>\u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/club-med\/\">Club Med<\/a><\/li><li>La m\u00e9t\u00e9o en tant que support \u00e0 un produit m\u00e9t\u00e9o-sensitif afin de pr\u00e9senter tel ou tel produit en fonction du temps \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/ralph-lauren\/\">Ralph Lauren<\/a> \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/mcdonalds-2\/\">McDonald\u2019s<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/leroy-merlin\/\">Leroy Merlin<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/kipsta-decathlon\/\">Decathlon<\/a><\/li><li>La m\u00e9t\u00e9o en tant que trigger de ciblage en pr\u00e9-bid, pour choisir de diffuser ou non un message en fonction des conditions m\u00e9t\u00e9o d\u00e9finies au pr\u00e9alable \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-2\/\">Transavia<\/a> \u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/ooshop\/\">Ooshop\u00a0<\/a>\u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/heineken-extracold\/\">Heineken Extra Cold<\/a><\/li><\/ul><p>D\u00e9couvrez de nombreux exemples de sc\u00e9narios de campagne utilisant les flux m\u00e9t\u00e9o.<\/p><\/div>\r\n\r\n<div class=\"col-lg-3 col-md-4\">\r\n<div class=\"infoBulleTag\">\r\n<h4 style=\"text-align: center;\">Envie d'en savoir plus ?<\/h4>\r\n\r\n<p style=\"text-align: center;\">\r\nPour plus de d\u00e9tails concernant les campagnes utilisant le flux M\u00e9t\u00e9o\r\n\r\n<\/p>\r\n\r\n<p style=\"text-align: center;\">\r\n<a href=\"http:\/\/www.adventori.com\/fr\/avec-nous\/nous-contacter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"btn btn-primary\">Contactez-nous<\/button><\/a><\/p>\r\n<\/div><\/div><\/div>\r\n<hr \/>","link":"https:\/\/v4.adventori.com\/fr\/t\/meteo\/","name":"M\u00e9t\u00e9o","slug":"meteo","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - 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