{"id":179,"count":193,"description":"<div class=\"row\">\r\n<div class=\"col-lg-9 col-md-8\" style=\"padding-left: 30px\"><p>Acqu\u00e9rir de nouveaux clients, g\u00e9n\u00e9rer de l\u2019up-sell ou du cross-sell sur des clients existants : les strat\u00e9gies d\u2019acquisition d\u2019une marque n\u00e9cessitent d\u2019allier branding et performance.<\/p><p>Elles sont le reflet du premier contact que la marque \u00e9tablie avec son audience, les enjeux li\u00e9s \u00e0 la sc\u00e9narisation de ces campagnes ont un impact business et relationnel imm\u00e9diat.<\/p><p>Vos cr\u00e9ations digitales, inspir\u00e9es par la donn\u00e9e peuvent porter des messages d\u2019acquisition DCO et adresser avec pertinence le message sp\u00e9cifique qui activera l\u2019int\u00e9r\u00eat de votre audience.<\/p><p>Plus de performance, une meilleure relation client, la capacit\u00e9 de pouvoir distribuer des messages pertinents \u00e0 toutes vos cibles, telles sont les promesses d\u2019une campagne DCO.<\/p><p>En vid\u00e9o, display, native, habillage, audio, DOOH\u2026 Avec de la g\u00e9olocalisation, m\u00e9t\u00e9o, web-to-store, donn\u00e9es 3rd party, contextualisation... ADventori s\u2019appuie sur la donn\u00e9e disponible de l\u2019annonceur pour personnaliser les sc\u00e9narios et donner de la puissance aux messages :<\/p><ul><li>Utiliser la g\u00e9olocalisation pour attirer l\u2019attention de l\u2019internaute \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/ouigo-2\/\">Ouigo<\/a> \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/casino\/\">Casino<\/a><\/li><li>Int\u00e9grer un flux m\u00e9t\u00e9o pour afficher des offres adapt\u00e9es \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/ralph-lauren\/\">Ralph Lauren<\/a> \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/leroy-merlin-campagne-acquisition\/\">Leroy Merlin<\/a><\/li><li>Personnaliser le message gr\u00e2ce \u00e0 de la 3rd party data \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/\">Nissan<\/a> \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-2\/\">Transavia<\/a><\/li><li>Int\u00e9grer de l\u2019interactivit\u00e9 \u00e0 ses banni\u00e8res \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/renault-366\/\">Renault<\/a> \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/quick-supreme-dhiver\/\">Quick<\/a><\/li><li>Contextualiser le message selon la recherche de l\u2019internaute sur des sites comme Leboncoin, Kayak ou Tripadvisor \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/voyages-sncf-contextualisation\/\">Oui.SNCF<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-euromillions\/\">FDJ<\/a>\u00a0\u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/accorhotels\/\">Accor Hotels<\/a><\/li><li>Dynamiser des formats tels que des habillages, des banni\u00e8res mobiles, des natives ads, de la vid\u00e9o ou du DOOH \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/joueclub\/\">Jou\u00e9Club<\/a> \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/medecins-sans-frontieres\/\">M\u00e9decins sans fronti\u00e8res<\/a> \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/capelli\/\">Capelli<\/a> \u2013 <a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/lays\/\">Lay\u2019s<\/a><\/li><li>Utiliser d\u2019autres sources de donn\u00e9es pour diffuser un message unique \u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/e-leclerc\/\">E.Leclerc<\/a><a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/e-leclerc\/\">\u00a0<\/a>\u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/rowenta\/\">Rowenta<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.adventori.com\/fr\/inspirez-vous\/galerie\/verisure\/\">Verisure<\/a><\/li><\/ul><p>D\u00e9couvrez nos exemples de campagnes d\u2019acquisition data-driven ci-dessous.<\/p><\/div>\r\n\r\n<div class=\"col-lg-3 col-md-4\">\r\n<div class=\"infoBulleTag\">\r\n<h4 style=\"text-align: center\">Envie d'en savoir plus ?<\/h4>\r\n\r\n<p style=\"text-align: center\">\r\nPour plus de d\u00e9tails concernant les campagnes d'acquisition\r\n<\/p>\r\n\r\n<p style=\"text-align: center\">\r\n<a href=\"http:\/\/www.adventori.com\/fr\/avec-nous\/nous-contacter\/\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary\">Contactez-nous<\/button><\/a><\/p>\r\n\r\n<\/div><\/div><\/div>\r\n<hr \/>","link":"https:\/\/v4.adventori.com\/fr\/t\/campagnes-dacquisition-fr\/","name":"Campagnes d'acquisition","slug":"campagnes-dacquisition-fr","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - 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