{"id":9782,"date":"2016-09-21T11:51:04","date_gmt":"2016-09-21T09:51:04","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=9782"},"modified":"2017-12-19T12:29:13","modified_gmt":"2017-12-19T11:29:13","slug":"la-personnalisation-nouvelle-arme-des-marques","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/la-personnalisation-nouvelle-arme-des-marques\/","title":{"rendered":"La personnalisation, nouvelle arme des marques"},"content":{"rendered":"<div class=\"row\"><p style=\"text-align: center;\"><\/p><div class=\"col-md-3\"><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/emarketing-logo-2015.png\" alt=\"emarketing-logo-2015\" width=\"250\" height=\"68\" class=\"alignnone size-full wp-image-3750\" \/><\/p><\/div><div class=\"col-md-7\"><h3>\u00ab\u00a0Leclerc personnalise ses spots vid\u00e9o\u00a0\u00bb<\/h3><p>Emarketing revient sur la campagne innovante de E.Leclerc, qui personnalise en temps r\u00e9el le contenu de ses publicit\u00e9s vid\u00e9os : comparateurs de prix et message audio sont adapt\u00e9s en fonction de la g\u00e9olocalisation de l&rsquo;internaute, gr\u00e2ce \u00e0 la technologie data-driven creative d&rsquo;ADventori.<\/p><p><button class=\"btn btn-primary\"><a href=\"http:\/\/www.e-marketing.fr\/Thematique\/general-1080\/Diaporamas\/personnalisation-nouvelle-arme-marques-308840\/leclerc-personnalise-ses-spots-video-308845.htm#Diapo%23YT7H3T50WgOvxS2p.97#37tV3i0wfIexeQek.97\" target=\"_blank\" rel=\"noopener\">Voir sur le Site<\/a><\/button> <a href=\"https:\/\/v4.adventori.com\/media\/20160921-Emarketing.fr-La-personnalisation-nouvelle-arme-des-marques.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary active\">Voir la capture<\/button><\/a><\/p><\/div><p>&nbsp;<\/p><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><p><span><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Leclerc personnalise ses spots vid\u00e9o\u00a0\u00bbEmarketing revient sur la campagne innovante de E.Leclerc, qui personnalise en temps r\u00e9el le contenu de ses publicit\u00e9s vid\u00e9os : comparateurs de prix et message audio sont adapt\u00e9s en fonction de la g\u00e9olocalisation de l&rsquo;internaute, gr\u00e2ce \u00e0 la technologie data-driven creative d&rsquo;ADventori.Voir sur le Site Voir la capture&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"author":4,"featured_media":3750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La personnalisation, nouvelle arme des marques | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/la-personnalisation-nouvelle-arme-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La 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