{"id":8475,"date":"2016-06-30T14:28:36","date_gmt":"2016-06-30T12:28:36","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=8475"},"modified":"2016-10-07T18:09:18","modified_gmt":"2016-10-07T16:09:18","slug":"heineken-countries-edition","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/heineken-countries-edition\/","title":{"rendered":"Heineken Countries Edition"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectif\u00a0<\/strong><\/h3><p>Campagne de branding durant l\u2019Euro 2016<\/p><h3><strong>Sc\u00e9narios<\/strong><\/h3><p>La banni\u00e8re affiche un message qui s\u2019adapte en temps-r\u00e9el selon :<\/p><ul><li>Les matchs du jour<\/li><li>Les affinit\u00e9s de l\u2019internaute<\/li><li>La recherche de l\u2019internaute sur des sites tels que Leboncoin ou Easyvoyage (contextualisation)<\/li><\/ul><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li>Dates<\/li><li>Calendrier des matchs<\/li><li>Donn\u00e9es contextuelles<\/li><li>3rd party data<\/li><li>Produits : wording &amp; images<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><h4><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/logo_starcom.png\" alt=\"logo_starcom\" class=\"alignnone wp-image-2546\" height=\"95\" width=\"271\" \/><\/h4><\/div><div class=\"col-xs-6\"><h4><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Heineken.png\" alt=\"Heineken\" class=\"size-full wp-image-8485 alignright\" height=\"128\" width=\"500\" \/><\/h4><\/div><\/div><\/div><\/div><hr \/><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8475-1\" width=\"320\" height=\"290\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x250_Croatie-SegmentVoyages.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x250_Croatie-SegmentVoyages.mp4\">https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x250_Croatie-SegmentVoyages.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><\/div><\/div><\/div><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8475-2\" width=\"320\" height=\"290\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x250_FranceRelatedSearch.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x250_FranceRelatedSearch.mp4\">https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x250_FranceRelatedSearch.mp4<\/a><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8475-3\" width=\"320\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201606_Heineken_300x600_Starcom_EcosseRelatedSearch.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201606_Heineken_300x600_Starcom_EcosseRelatedSearch.mp4\">https:\/\/v4.adventori.com\/media\/201606_Heineken_300x600_Starcom_EcosseRelatedSearch.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8475-4\" width=\"320\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x600_AllemagneRelatedSearch.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x600_AllemagneRelatedSearch.mp4\">https:\/\/v4.adventori.com\/media\/201606_Heineken_Starcom_300x600_AllemagneRelatedSearch.mp4<\/a><\/video><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectif\u00a0Campagne de branding durant l\u2019Euro 2016Sc\u00e9nariosLa banni\u00e8re affiche un message qui s\u2019adapte en temps-r\u00e9el selon :Les matchs du jourLes affinit\u00e9s de l\u2019internauteLa recherche de l\u2019internaute sur des sites tels que Leboncoin ou Easyvoyage (contextualisation)Donn\u00e9es utilis\u00e9esDatesCalendrier des matchsDonn\u00e9es contextuelles3rd party dataProduits : wording &amp; images\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":8476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[224],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken Countries Edition | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne Euro 2016 de Heineken, dynamis\u00e9e selon le calendrier des matchs et les recherches de l&#039;internaute\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken Countries 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