{"id":7394,"date":"2016-06-16T11:00:37","date_gmt":"2016-06-16T09:00:37","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=7394"},"modified":"2016-09-14T12:39:14","modified_gmt":"2016-09-14T10:39:14","slug":"hertz","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/hertz\/","title":{"rendered":"Hertz"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectif\u00a0<\/strong><\/h3>Campagne de retargeting sur desktop et web mobile.<p>Campagne internationale : 7 pays et langues diff\u00e9rentes.<\/p><h3><strong>Sc\u00e9narios<\/strong><\/h3><p>La banni\u00e8re \u00e9volue en fonction de la recherche de l\u2019internaute sur le site Hertz, et de son avanc\u00e9e dans le tunnel de conversion :<\/p><ul><li><p><strong>Retargeting Cat\u00e9gorie :<\/strong> affichage en carrousel des v\u00e9hicules pr\u00e9sent\u00e9s \u00e0 l\u2019internaute<\/p><\/li><li><strong>Retargeting Produit :<\/strong> affichage du v\u00e9hicule visit\u00e9 par l\u2019internaute<\/li><\/ul><p>&nbsp;<\/p><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li>Recherche de l\u2019internaute : ville, type de v\u00e9hicule\u2026<\/li><li>Produits : visuels, prix, wording<\/li><li>Langue du site visit\u00e9<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Netbooster.png\" alt=\"Netbooster\" class=\"size-full wp-image-2395 aligncenter\" height=\"171\" width=\"620\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Hertz_Logo.svg-copie.png\" alt=\"Hertz_Logo.svg copie\" class=\"wp-image-7398 aligncenter\" height=\"47\" width=\"141\" \/><\/p><\/div><\/div><\/div><\/div><div class=\"row\"><hr \/><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-7394-1\" width=\"320\" height=\"290\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_300x250_RetargetingCategorieDE_Ae\u0301roport-Hannover.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_300x250_RetargetingCategorieDE_Ae\u0301roport-Hannover.mp4\">https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_300x250_RetargetingCategorieDE_Ae\u0301roport-Hannover.mp4<\/a><\/video><\/div><\/div><div class=\"col-xs-6\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-7394-2\" width=\"320\" height=\"290\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_300x250_RetargetingCategorieEN_Ae\u0301roportManchester.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_300x250_RetargetingCategorieEN_Ae\u0301roportManchester.mp4\">https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_300x250_RetargetingCategorieEN_Ae\u0301roportManchester.mp4<\/a><\/video><\/div><\/div><div class=\"col-xs-12\"><div style=\"width: 990px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-7394-3\" width=\"990\" height=\"290\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_970x250_RetargetingCategorieFR_Ae\u0301roportMarseille.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_970x250_RetargetingCategorieFR_Ae\u0301roportMarseille.mp4\">https:\/\/v4.adventori.com\/media\/201605_Herz_Netbooster_970x250_RetargetingCategorieFR_Ae\u0301roportMarseille.mp4<\/a><\/video><\/div><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Hertz<\/p>\n","protected":false},"author":4,"featured_media":8187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,131,163,180,202,220,221],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hertz - Campagne Retargeting et Mobile - ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne Internationale Hertz. 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