{"id":40999,"date":"2021-07-08T14:22:31","date_gmt":"2021-07-08T12:22:31","guid":{"rendered":"https:\/\/www.adventori.com\/?p=40999"},"modified":"2021-07-08T16:09:25","modified_gmt":"2021-07-08T14:09:25","slug":"jardiland","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/jardiland\/","title":{"rendered":"JARDILAND"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong><strong>Objectif<\/strong><\/strong><\/h4>\n\n\n\n<p>Une campagne Web-to-Store dont le but est de promouvoir les articles disponibles dans le magasin Jardiland le plus proche de l\u2019internaute.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Quatre sc\u00e9narii ont \u00e9t\u00e9 cr\u00e9\u00e9s pour chaque univers Jardiland :<\/p>\n\n\n\n<ul><li>Animalerie <\/li><li>Jardin <\/li><li>Maison et D\u00e9coration <\/li><li>Mobilier de jardin et barbecue<\/li><\/ul>\n\n\n\n<p>Le but est de mettre en avant les diff\u00e9rents types de promotion en cours (2+1 offert, petit prix, &#8211; X%, \u2026 ).<\/p>\n\n\n\n<p>Acquisition : Un des 4 sc\u00e9narii est affich\u00e9 \u00e0 l\u2019internaute de fa\u00e7on al\u00e9atoire et lui propose les articles en stock dans le magasin le plus proche de sa g\u00e9olocalisation.<\/p>\n\n\n\n<p>Retargeting : Si l\u2019internaute s\u2019est d\u00e9j\u00e0 rendu sur le site, il sera retouch\u00e9 en fonction de l\u2019univers visit\u00e9.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Flux Google My Business <\/li><li>G\u00e9olocalisation<\/li><li>Wording et visuels <\/li><li>Donn\u00e9es annonceur : prix, stocks, dates de promotion<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"59\" src=\"\/media\/logoJ1.jpg\" alt=\"\" class=\"wp-image-41141\" srcset=\"https:\/\/v4.adventori.com\/media\/logoJ1.jpg 160w, https:\/\/v4.adventori.com\/media\/logoJ1-150x55.jpg 150w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Semetis-logo.png\" alt=\"\" class=\"wp-image-41171\" width=\"150\" height=\"56\" srcset=\"https:\/\/v4.adventori.com\/media\/Semetis-logo.png 1000w, https:\/\/v4.adventori.com\/media\/Semetis-logo-300x113.png 300w, https:\/\/v4.adventori.com\/media\/Semetis-logo-150x56.png 150w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Logo-AD-crea-4.png\" alt=\"\" class=\"wp-image-41165\" width=\"116\" height=\"112\" srcset=\"https:\/\/v4.adventori.com\/media\/Logo-AD-crea-4.png 457w, https:\/\/v4.adventori.com\/media\/Logo-AD-crea-4-300x293.png 300w\" sizes=\"(max-width: 116px) 100vw, 116px\" \/><\/figure><\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong><em>Acquisition<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Sc\u00e9nario : Jardin<\/em><\/p>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/Jarv1.png\" src=\"\/media\/Jar1-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong><em>Acquisition<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><em>Sc\u00e9nario : Mobilier de jardin et barbecue<\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/JarV2.png\" src=\"\/media\/Jar2.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Acquisition<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Sc\u00e9nario : Animalerie<\/em><\/p>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/JarV3.png\" src=\"\/media\/Enregistrement-18.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectif Une campagne Web-to-Store dont le but est de promouvoir les articles disponibles dans le magasin Jardiland le plus proche de l\u2019internaute. Sc\u00e9nario Quatre sc\u00e9narii ont \u00e9t\u00e9 cr\u00e9\u00e9s pour chaque univers Jardiland : Animalerie Jardin Maison et D\u00e9coration Mobilier de jardin et barbecue Le but est de mettre en avant les diff\u00e9rents types de promotion &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/jardiland\/\">Continued<\/a><\/p>\n","protected":false},"author":26,"featured_media":41186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[179,180,199,203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JARDILAND | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;op\u00e9ration ADventori et Jardiland qui est une campagne Web-to-Store dans le but de promouvoir les articles disponibles dans le magasin Jardiland le plus proche de l\u2019internaute.\" 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