{"id":40825,"date":"2021-07-08T13:58:54","date_gmt":"2021-07-08T11:58:54","guid":{"rendered":"https:\/\/www.adventori.com\/?p=40825"},"modified":"2021-07-08T16:05:35","modified_gmt":"2021-07-08T14:05:35","slug":"transavia-3","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-3\/","title":{"rendered":"TRANSAVIA"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition et de retargeting en fil rouge, dans 3 pays (France, Portugal et Espagne) pour promouvoir les vols op\u00e9r\u00e9s par la compagnie a\u00e9rienne Transavia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Acquisition :<\/p>\n\n\n\n<p>&#x25aa; Si la m\u00e9t\u00e9o est mauvaise : mise en avant des mauvaises conditions m\u00e9t\u00e9o et affichage d\u2019une destination \u00e0 la m\u00e9t\u00e9o cl\u00e9mente.<\/p>\n\n\n\n<p>&#x25aa; Si la m\u00e9t\u00e9o est cl\u00e9mente : affichage de fa\u00e7on al\u00e9atoire des tops destinations au d\u00e9part de l\u2019a\u00e9roport le plus proche.<\/p>\n\n\n\n<p>Retargeting :<\/p>\n\n\n\n<p>&#x25aa; Si c&rsquo;est une recherche de vol uniquement : affichage du\/des vols recherch\u00e9s et d\u2019une s\u00e9lection de vols similaires correspondant \u00e0 la ville de d\u00e9part de l\u2019internaute.<\/p>\n\n\n\n<p>&#x25aa; Si c&rsquo;est une recherche de vol est plus avanc\u00e9e dans le tunnel de conversion : affichage du vol recherch\u00e9 et du nombre de places restantes pour ce vol.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<p>&#x25aa; G\u00e9olocalisation<\/p>\n\n\n\n<p>&#x25aa; Parcours utilisateur<\/p>\n\n\n\n<p>&#x25aa; Wording et visuels<\/p>\n\n\n\n<p>&#x25aa; Donn\u00e9es annonceur : prix, stocks, etc.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Transavia-1.png\" alt=\"\" class=\"wp-image-40826\" width=\"98\" height=\"117\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Logo-AD-crea-4.png\" alt=\"This image has an empty alt attribute\" width=\"104\" height=\"101\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/jellyfish-1.png\" alt=\"\" class=\"wp-image-41198\" width=\"123\" height=\"97\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong><em>Retargeting Fort <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>G\u00e9olocalisation : Paris <\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em> <\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/4V2.png\" src=\"\/media\/4v2.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong><em>Retargeting Faible <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>G\u00e9olocalisation : Paris <\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/5v2.png\" src=\"\/media\/5V2.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Acquisition <\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>G\u00e9olocalisation : <em>Paris<\/em><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Temps : Pluie Torrentielle<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter text-center width300\"><video controls poster=\"\/media\/3-1.png\" src=\"\/media\/3-3.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition et de retargeting en fil rouge, dans 3 pays (France, Portugal et Espagne) pour promouvoir les vols op\u00e9r\u00e9s par la compagnie a\u00e9rienne Transavia. Sc\u00e9nario Acquisition : &#x25aa; Si la m\u00e9t\u00e9o est mauvaise : mise en avant des mauvaises conditions m\u00e9t\u00e9o et affichage d\u2019une destination \u00e0 la m\u00e9t\u00e9o cl\u00e9mente. &#x25aa; Si la m\u00e9t\u00e9o &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-3\/\">Continued<\/a><\/p>\n","protected":false},"author":26,"featured_media":41179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[124,179,180,183,198,199,202],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TRANSAVIA | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la nouvelle Campagne d\u2019acquisition et de retargeting en fil rouge, dans 3 pays (France, Portugal et Espagne) pour promouvoir les vols op\u00e9r\u00e9s par la compagnie a\u00e9rienne 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