{"id":40711,"date":"2021-04-27T11:00:00","date_gmt":"2021-04-27T09:00:00","guid":{"rendered":"https:\/\/www.adventori.com\/?p=40711"},"modified":"2021-06-16T11:59:45","modified_gmt":"2021-06-16T09:59:45","slug":"bmw-contextualisation","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/bmw-contextualisation\/","title":{"rendered":"BMW"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<ul><li>Campagne de contextualisation sur Leboncoin et La Centrale.<\/li><li>L\u2019objectif est de faire matcher la recherche d\u2019un utilisateur au flux BMW.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Lorsqu\u2019un internaute fait une recherche sur Leboncoin ou La Centrale, les donn\u00e9es de g\u00e9olocalisation s\u2019activent. Si l\u2019internaute n\u2019est pas g\u00e9olocalis\u00e9, une banni\u00e8re al\u00e9atoire entre 3 cr\u00e9as g\u00e9n\u00e9riques s\u2019affiche. S&rsquo;il est g\u00e9olocalis\u00e9, sa recherche se connecte au flux BMW avec les mod\u00e8les disponibles par concessions. En fonction des mod\u00e8les ou crit\u00e8res (type de carburant, kilom\u00e9trage, prix) de recherche : <\/p>\n\n\n\n<ul><li>Si aucun crit\u00e8re ou mod\u00e8le ne correspond : une banni\u00e8re avec un mod\u00e8le BMW au hasard disponible dans la concession s\u2019affichera.<\/li><li>Si un mod\u00e8le (BMW ou concurrent) ou crit\u00e8re correspond : la banni\u00e8re affichera le mod\u00e8le correspondant (avec possibilit\u00e9 de carrousel en 300&#215;600).<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>G\u00e9olocalisation<\/li><li>Donn\u00e9es search Leboncoin et La Centrale<\/li><li>Flux annonceur : mod\u00e8les, stocks, concessions<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Leboncoin-logo.png\" alt=\"\" class=\"wp-image-32264\" width=\"133\" height=\"33\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/bmw.png\" alt=\"\" class=\"wp-image-2425\" width=\"101\" height=\"75\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/La_Centrale.jpg\" alt=\"\" class=\"wp-image-15197\" width=\"131\" height=\"31\" srcset=\"https:\/\/v4.adventori.com\/media\/La_Centrale.jpg 386w, https:\/\/v4.adventori.com\/media\/La_Centrale-150x37.jpg 150w, https:\/\/v4.adventori.com\/media\/La_Centrale-300x74.jpg 300w\" sizes=\"(max-width: 131px) 100vw, 131px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><strong><em>Contextualisation sur Leboncoin <\/em><br><\/strong>300&#215;600 <strong>\u2013<\/strong> La Rochelle <\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/BMW_300x600_La-Rochelle_LBC.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\" id=\"block-db797fa8-ed4f-432d-a7db-546a9f099f80\"><strong><em>Contextualisation sur Leboncoin<\/em><br><\/strong>300&#215;600 <strong>\u2013<\/strong> La Rochelle<\/h4>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 12\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/La_Rochelle_LBC_1.png\" alt=\"\" class=\"wp-image-40719\" width=\"928\" height=\"679\"\/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne de contextualisation sur Leboncoin et La Centrale.L\u2019objectif est de faire matcher la recherche d\u2019un utilisateur au flux BMW. Sc\u00e9nario Lorsqu\u2019un internaute fait une recherche sur Leboncoin ou La Centrale, les donn\u00e9es de g\u00e9olocalisation s\u2019activent. Si l\u2019internaute n\u2019est pas g\u00e9olocalis\u00e9, une banni\u00e8re al\u00e9atoire entre 3 cr\u00e9as g\u00e9n\u00e9riques s\u2019affiche. S&rsquo;il est g\u00e9olocalis\u00e9, sa recherche se &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/bmw-contextualisation\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":40731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[207,131,181,199,204],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BMW | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la nouvelle campagne de contextualisation DCO de BMW avec Leboncoin et La Centrale bas\u00e9e sur un flux de mod\u00e8les, de stocks et de concessionnaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/bmw-contextualisation\/\" \/>\n<meta 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