{"id":4044,"date":"2016-01-15T09:51:45","date_gmt":"2016-01-15T08:51:45","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=4044"},"modified":"2016-05-22T12:42:49","modified_gmt":"2016-05-22T10:42:49","slug":"adventori-interviendra-au-strategies-programmatic-day","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-interviendra-au-strategies-programmatic-day\/","title":{"rendered":"ADVENTORI INTERVIENDRA AU STRAT\u00c9GIES PROGRAMMATIC DAY"},"content":{"rendered":"<div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><div class=\"entry-content\"><h2 style=\"text-align: center;\">STRATEGIES PROGRAMMATIC DAY<\/h2><h3 style=\"text-align: center;\">UNE JOURN\u00c9E POUR ADOPTER LES BON R\u00c9FLEXES, APPRIVOISER LES RISQUES ET S\u00c9CURISER SES CAMPAGNES<\/h3><hr \/><p>Le <strong>28 janvier<\/strong> prochain, le <strong>Strat\u00e9gies Programmatic Day<\/strong> regroupera diff\u00e9rents experts du march\u00e9, annonceurs et agences, pour \u00e9changer sur le th\u00e8me de la r\u00e9volution programmatique. Au programme, d\u00e9cryptage des codes, des enjeux et des \u00e9volutions de l\u2019achat m\u00e9dia programmatique.<\/p><p><strong>Pierre-Antoine Durgeat <\/strong>&#8211;\u00a0CEO et fondateur d\u2019<strong>ADventori<\/strong>, interviendra aux c\u00f4t\u00e9s de <strong>Olivier Deletombe<\/strong> &#8211; Head of Data &amp; Social de <strong>Fred &amp; Farid Paris<\/strong>, lors de la\u00a0conf\u00e9rence :<\/p><h3 style=\"text-align: center;\">LA CR\u00c9ATION AU SEIN DE LA PUBLICIT\u00c9 DIGITALE \u000b<\/h3><h3 style=\"text-align: center;\">LE 28 JANVIER 2016 \u00c0 15H45<\/h3><p>&nbsp;<\/p><p>Comment renouer avec la cr\u00e9ativit\u00e9 ? Quels sont les nouveaux formats ? Comment le programmatique permet-il de tester une campagne, d\u2019affiner un message ? Pierre-Antoine Durgeat nous pr\u00e9sentera sa vision du march\u00e9, et les solutions existantes pour r\u00e9concilier achat m\u00e9dia intelligent et cr\u00e9ativit\u00e9 publicitaire.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Programmatic-Day1.jpg\" alt=\"Programmatic-Day1\" width=\"480\" height=\"319\" class=\"size-full wp-image-4045 aligncenter\" \/><a href=\"http:\/\/www.programmaticday-strategies.fr\/\"><button class=\"btn btn-primary\">\u00a0En savoir plus<\/button><\/a><\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp;STRATEGIES PROGRAMMATIC DAYUNE JOURN\u00c9E POUR ADOPTER LES BON R\u00c9FLEXES, APPRIVOISER LES RISQUES ET S\u00c9CURISER SES CAMPAGNESLe 28 janvier prochain, le Strat\u00e9gies Programmatic Day regroupera diff\u00e9rents experts du march\u00e9, annonceurs et agences, pour \u00e9changer sur le th\u00e8me de la r\u00e9volution programmatique. Au programme, d\u00e9cryptage des codes, des enjeux et des \u00e9volutions de l\u2019achat m\u00e9dia programmatique.Pierre-Antoine Durgeat &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-interviendra-au-strategies-programmatic-day\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":4875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADVENTORI INTERVIENDRA AU STRAT\u00c9GIES PROGRAMMATIC DAY | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-interviendra-au-strategies-programmatic-day\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADVENTORI INTERVIENDRA AU STRAT\u00c9GIES PROGRAMMATIC DAY | ADventori\" \/>\n<meta property=\"og:description\" content=\"&nbsp;STRATEGIES PROGRAMMATIC DAYUNE JOURN\u00c9E POUR ADOPTER LES BON R\u00c9FLEXES, APPRIVOISER LES RISQUES ET S\u00c9CURISER SES CAMPAGNESLe 28 janvier prochain, le Strat\u00e9gies Programmatic Day regroupera diff\u00e9rents experts du march\u00e9, annonceurs et agences, pour \u00e9changer sur le th\u00e8me de la r\u00e9volution programmatique. 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