{"id":40240,"date":"2020-12-16T11:00:00","date_gmt":"2020-12-16T10:00:00","guid":{"rendered":"https:\/\/www.adventori.com\/?p=40240"},"modified":"2021-06-16T12:12:18","modified_gmt":"2021-06-16T10:12:18","slug":"renault-contextualisation","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/renault-contextualisation\/","title":{"rendered":"Renault"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<p>2 campagnes qui pr\u00e9sentent un cas de contextualisation :<\/p>\n\n\n\n<ul><li>Pour la Direction R\u00e9gionale Nord pour le mod\u00e8le \u00e9lectrique Renault Zo\u00e9<\/li><li>Pour la Direction R\u00e9gionale Ouest pour le mod\u00e8le \u00e9lectrique Renault Zo\u00e9 et pour les v\u00e9hicules hybrides Captur, M\u00e9gane et Clio<\/li><\/ul>\n\n\n\n<p>L\u2019objectif est de montrer \u00e0 l\u2019internaute qu\u2019avec ces v\u00e9hicules, le co\u00fbt de son trajet sur un itin\u00e9raire inf\u00e9rieur \u00e0 150km pour un mod\u00e8le \u00e9lectrique et inf\u00e9rieur \u00e0 65km pour un mod\u00e8le hybride, reviendra \u00e0 0\u20ac de carburant. Au-del\u00e0, le co\u00fbt sera juste moins cher.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Sur Mappy et ViaMichelin, lorsqu\u2019un utilisateur demande un itin\u00e9raire, la distance, ainsi que la ville de destination, de cet itin\u00e9raire sont r\u00e9cup\u00e9r\u00e9es. Ces \u00e9l\u00e9ments sont alors pouss\u00e9s sur la banni\u00e8re de mani\u00e8re dynamique tout en faisant la promotion des mod\u00e8les \u00e9lectriques et\/ou hybride et des concessions.<\/p>\n\n\n\n<p><strong>Renault ZOE (mod\u00e8le \u00e9lectrique) : <\/strong><\/p>\n\n\n\n<ul><li>Si la distance totale de l&rsquo;itin\u00e9raire de l&rsquo;internaute que r\u00e9cup\u00e8re ViaMichelin ou Mappy est inf\u00e9rieure ou \u00e9gale \u00e0 150 Km, la cr\u00e9a affiche : \u00ab&nbsp;0\u20ac de carburant pour votre trajet de X Km (o\u00f9 X est la distance en Km)&nbsp;\u00bb<\/li><li>Si la distance est sup\u00e9rieure \u00e0 150 Km, pas de texte affich\u00e9.<\/li><\/ul>\n\n\n\n<p>(\u00c0 noter qu\u2019un ciblage c\u00f4t\u00e9 r\u00e9gie a \u00e9t\u00e9 fait pour ne cibler des impressions que sur des itin\u00e9raires inf\u00e9rieurs \u00e0 150 Km).<\/p>\n\n\n\n<p><strong>Renault Captur, M\u00e9gane et Clio (mod\u00e8le hybride) :<\/strong> <br><\/p>\n\n\n\n<ul><li>Si la distance est inf\u00e9rieure \u00e0 65 Km alors on affiche \u00ab\u00a00\u20ac de carburant pour votre trajet de X Km\u00a0\u00bb (o\u00f9 X est la distance en Km) <\/li><li>Si la distance est sup\u00e9rieure \u00e0 65 Km, alors on affiche \u00ab\u00a0En [MODELE] HYBRIDE, votre trajet vous co\u00fbtera moins cher !\u00a0\u00bb (o\u00f9 [MODELE] est le nom du mod\u00e8le hybride).<\/li><\/ul>\n\n\n\n<p>Pour les deux campagnes, les redirections se font sur une Landing Page ADventori avec la concession pr\u00e9s\u00e9lectionn\u00e9e (la concession la plus proche qui \u00e9tait affich\u00e9e sur la cr\u00e9a) et le mod\u00e8le de voiture de la banni\u00e8re.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Donn\u00e9es search de Mappy et ViaMichelin<\/li><li>G\u00e9olocalisation<\/li><li>Listes des adresses concessions r\u00e9gionales<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Logo-Mappy.png\" alt=\"\" class=\"wp-image-40253\" width=\"137\" height=\"52\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/logo-renault.png\" alt=\"\" class=\"wp-image-40336\" width=\"131\" height=\"39\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Logo_carre_viamichelin_CMJN.jpg\" alt=\"\" class=\"wp-image-40256\" width=\"193\" height=\"32\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Renault ZOE \u2013 &lt;150km \u2013 Brest<\/strong><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/2021_RenaultZOE_320x270.png\" src=\"\/media\/20210127_300x250_RenaultZoe_Brest_-150km.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Renault ZOE \u2013 &gt;150km \u2013 Brest<\/strong><\/em><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/2021_RenaultZOE_320x270_2.png\" src=\"\/media\/20210127_300x250_RenaultZoe_Brest_150km.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Renault Captur \u2013 &lt;65km \u2013 Angers<\/strong><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/2021_RenaultCaptur_320x270.png\" src=\"\/media\/20210127_300x250_RenaultCaptur_Angers_-65km.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Renault Captur \u2013 &gt;65km \u2013 Angers<\/strong><\/em><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/2021_RenaultCaptur_320x270_3.png\" src=\"\/media\/20210127_300x250_RenaultCaptur_Angers_65km.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><strong>Landing Page ADventori pour Renault ZOE<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/LP-ADventori-Renault-ZOE.png\" alt=\"\" class=\"wp-image-40293\" width=\"960\" height=\"469\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><strong>Landing Page ADventori pour Renault Captur<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/LP-ADventori-Renault-Captur.png\" alt=\"\" class=\"wp-image-40296\" width=\"960\" height=\"469\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs 2 campagnes qui pr\u00e9sentent un cas de contextualisation : Pour la Direction R\u00e9gionale Nord pour le mod\u00e8le \u00e9lectrique Renault Zo\u00e9Pour la Direction R\u00e9gionale Ouest pour le mod\u00e8le \u00e9lectrique Renault Zo\u00e9 et pour les v\u00e9hicules hybrides Captur, M\u00e9gane et Clio L\u2019objectif est de montrer \u00e0 l\u2019internaute qu\u2019avec ces v\u00e9hicules, le co\u00fbt de son trajet sur &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/renault-contextualisation\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":40303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[131,167,179,181,199,207],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Renault - Contextualisation | ADventori<\/title>\n<meta name=\"description\" content=\"Renault a fait appel \u00e0 ADventori pour deux campagnes de contextualisation avec Mappy et ViaMichelin pour promouvoir leurs mod\u00e8les \u00e9lectriques et hybrides.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/renault-contextualisation\/\" \/>\n<meta property=\"og:locale\" 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