{"id":3989,"date":"2016-02-01T15:23:34","date_gmt":"2016-02-01T14:23:34","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3989"},"modified":"2016-12-29T18:05:18","modified_gmt":"2016-12-29T17:05:18","slug":"kipsta-decathlon","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/kipsta-decathlon\/","title":{"rendered":"Kipsta &#8211; Decathlon"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectifs\u00a0<\/strong><\/h3><p>Campagne d&rsquo;acquisition ayant pour but de faire connaitre le nouveau produit thermosensitif de Decathlon.<\/p><h3><strong>Dispositif mis en place<\/strong><\/h3><div><ul><li><div>En s\u2019appuyant sur la m\u00e9t\u00e9o en temps r\u00e9el, pr\u00e9senter le produit sous tous ses aspects : pluie, neige, froid\u2026<\/div><\/li><li><div>En fonction de la localisation de l\u2019internaute, et de la m\u00e9t\u00e9o, la cr\u00e9ation se modifie.<\/div><\/li><li><div>Call To Action vers la page produit du site.<\/div><\/li><\/ul><\/div><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><div><ul><li><div>G\u00e9olocalisation<\/div><\/li><li><div>Flux M\u00e9t\u00e9o<\/div><\/li><li><div>Flux Produit Kipsta Decathlon : visuel, wording, prix<\/div><\/li><\/ul><\/div><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/HavasMedia.png\" alt=\"HavasMedia\" width=\"320\" height=\"63\" class=\"alignnone size-full wp-image-2361\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/kipsta-logo.png\" alt=\"kipsta-logo\" width=\"960\" height=\"162\" class=\"alignnone size-full wp-image-3991\" \/><\/p><\/div><br \/><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Decathlon.jpg\" alt=\"Decathlon\" width=\"1834\" height=\"534\" class=\"alignnone size-full wp-image-4003\" \/><\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>PARIS<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3989-1\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Froid_Paris.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Froid_Paris.mp4\">https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Froid_Paris.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>STRASBOURG<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3989-2\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300X250_Kipsta_Decathlon_HavasMedia_Neige_Strasbourg.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300X250_Kipsta_Decathlon_HavasMedia_Neige_Strasbourg.mp4\">https:\/\/v4.adventori.com\/media\/300X250_Kipsta_Decathlon_HavasMedia_Neige_Strasbourg.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><\/div><div class=\"row\"><\/div><div class=\"row\"><\/div><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><\/div><div class=\"row\"><\/div><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>TOULOUSE<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3989-3\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Pluie_Toulouse.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Pluie_Toulouse.mp4\">https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Pluie_Toulouse.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>SAINT-JEAN-DE-LUZ<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\">\u00a0<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3989-4\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Froid_Stjeandeluz.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Froid_Stjeandeluz.mp4\">https:\/\/v4.adventori.com\/media\/300x250_Kipsta_Decathlon_HavasMedia_Froid_Stjeandeluz.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4>","protected":false},"excerpt":{"rendered":"<p>Objectifs\u00a0Campagne d&rsquo;acquisition ayant pour but de faire connaitre le nouveau produit thermosensitif de Decathlon.Dispositif mis en placeEn s\u2019appuyant sur la m\u00e9t\u00e9o en temps r\u00e9el, pr\u00e9senter le produit sous tous ses aspects : pluie, neige, froid\u2026En fonction de la localisation de l\u2019internaute, et de la m\u00e9t\u00e9o, la cr\u00e9ation se modifie.Call To Action vers la page produit &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/kipsta-decathlon\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":3992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[132,139,179,198],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kipsta - Decathlon | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;Acquisition de Kipsta Decathlon. 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