{"id":3857,"date":"2013-06-24T09:56:35","date_gmt":"2013-06-24T07:56:35","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3857"},"modified":"2016-05-16T11:39:03","modified_gmt":"2016-05-16T09:39:03","slug":"adventori-lance-dynamic-display-solution-dco","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/communiques-de-presse\/adventori-lance-dynamic-display-solution-dco\/","title":{"rendered":"ADVENTORI LANCE DYNAMIC DISPLAY\u2122, SOLUTION DCO"},"content":{"rendered":"

Communiqu\u00e9 de presse, Lundi 24 juin 2013<\/i><\/strong><\/p>

D\u00e9livrer le bon message au bon moment et \u00e0 la personne.<\/strong><\/p><\/div>

ADVENTORI LANCE DYNAMIC DISPLAY\u2122, LA SEULE SOLUTION DCO FRAN\u00c7AISE DU MARCH\u00c9.<\/h3>

Un mod\u00e8le d\u2019innovation disruptif \u00e0 l\u2019\u00e8re de la personnalisation publicitaire. Chronique d\u2019un succ\u00e8s programm\u00e9.<\/strong><\/p>

Depuis 2010, les annonceurs am\u00e9ricains se sont lanc\u00e9s, d\u2019abord timidement, puis de fa\u00e7on plus en plus offensive sur ce march\u00e9 prometteur de la Dynamic Creative Optimization (DCO). En tr\u00e8s peu de temps, la solution a s\u00e9duit tout le march\u00e9\u00a0: annonceurs, agences, consommateurs \u2026 Un succ\u00e8s pr\u00e9vu et annonc\u00e9, puisque toutes les \u00e9tudes en parlent depuis au moins de 2 ans. Mais qu\u2019en est-il de la France\u00a0?<\/p>

Retour sur une solution e-pub plus qu\u2019incontournable, d\u00e9terminante pour le march\u00e9 du m\u00e9dia online.<\/p>

C\u2019est quoi au juste le DCO\u00a0?<\/strong><\/p>

C\u2019est une publicit\u00e9 digitale contextuelle qui s\u2019adapte en temps r\u00e9el \u00e0 son lecteur. Une solution est dite \u00ab\u00a0DCO\u00a0\u00bb, lorsqu\u2019elle int\u00e8gre intelligemment et automatiquement des flux de donn\u00e9es ext\u00e9rieurs. La publicit\u00e9 devient \u00ab\u00a0intelligente\u00a0\u00bb et s\u2019adapte en fonction de l\u2019internaute.<\/p>

En d\u2019autres termes, c\u2019est le bon message, \u00e0 la bonne personne, au bon moment. Habituellement un annonceur adressait \u00e0 ses cibles des banni\u00e8res affichant des messages pr\u00e9d\u00e9finis (et donc une cr\u00e9a par produit). D\u00e9sormais, le DCO permet un affichage dynamique contextualis\u00e9 selon la personne \u00e0 qui on expose la banni\u00e8re.<\/p>

Le DCO, une solution\u00a0 ADHOC\u00a0<\/strong><\/p>

La solution Dynamic Display \u2122 r\u00e9pond notamment \u00e0 un besoin initi\u00e9 par les investisseurs en RTB\u00a0: plus besoin d\u2019envoyer la m\u00eame cr\u00e9a \u00e0 tous les internautes\u00a0! A partir d\u2019un concept unique, le Dynamic Display\u2122 autorise des milliers de processus cr\u00e9atifs et la sc\u00e9narisation des campagnes.<\/p>

La techno s\u2019adapte sur tous les formats\u00a0: display, vid\u00e9o, mobile.<\/p>

Une performance au service de l\u2019\u00e9cosyst\u00e8me web\u00a0: annonceurs, agences, agences m\u00e9dia, r\u00e9gies. C\u2019est de fait une v\u00e9ritable alternative au richm\u00e9dia, \u00e0 la multiplication des cr\u00e9as et \u00e0 l\u2019uniformit\u00e9 des messages. Elle valorise alors l\u2019impact de la publicit\u00e9\u00a0: avec une communication plus contextualis\u00e9e, plus \u00e0 propos, les messages trouvent plus d\u2019adh\u00e9rence, ainsi, les effets de sur-sollicitation de l\u2019internaute sont absorb\u00e9s.<\/p>

Selon diff\u00e9rentes \u00e9tudes, pour l\u2019instant quasiment exclusivement am\u00e9ricaines, le DCO permettrait d\u2019augmenter le CTR de 40 \u00e0 200%[1]<\/a>, selon le mode de personnalisation engag\u00e9.<\/p>

ADVENTORI, EXPERT DU DCO EN FRANCE<\/h3>

Si des solutions am\u00e9ricaines existent, sans pour autant \u00eatre inscrites dans notre march\u00e9, le Dynamic Display\u2122 se diff\u00e9rencie par sa m\u00e9thode agnostique\u00a0:<\/p>

C\u2019est une solution technologique ind\u00e9pendante et compatible avec tous les DSP, adexchanges et adserveurs du march\u00e9\u00a0! Une prouesse d\u2019agilit\u00e9\u00a0!<\/strong><\/p>

La Solution Dynamic Display\u2122 d\u2019AdVentori est compatible avec \u00a0AppNexus, DoubleClick, Turn, InviteMedia, Smart, et Google AdWords (pour ne citer qu\u2019eux).<\/p>

AdVentori offre d\u00e9sormais la possibilit\u00e9 de ne plus s\u2019adresser \u00e0 tout le monde, mais de parler \u00e0 chacun.<\/strong><\/p>

Une techno exp\u00e9riment\u00e9e\u00a0<\/strong>: Depuis 3 ans, la soci\u00e9t\u00e9 AdVentori (cr\u00e9ateur de la solution Dynamic Display\u2122) empile les briques de sa solution DCO.<\/p>

Apr\u00e8s avoir longtemps personnalis\u00e9 les banni\u00e8res, en temps r\u00e9el, selon des crit\u00e8res de g\u00e9o-localisation de l\u2019internaute, puis des crit\u00e8res m\u00e9t\u00e9orologiques, la start-up performe sa solution,et int\u00e8gre bien d\u2019autres flux\u00a0:\u00a0<\/strong>produit, prix, photos, horaires,\u2026 toutes datas<\/strong>.<\/em><\/p>

Non seulement cette techno int\u00e8gre la personnalisation de flux vari\u00e9s mais le Dynamic Display\u2122 sait aussi int\u00e9grer la derni\u00e8re navigation de l\u2019internaute sur le site de l\u2019annonceur.<\/strong><\/p>

\u00ab\u00a0Une publicit\u00e9 digitale cibl\u00e9e et personnalis\u00e9e devient une publicit\u00e9 tout simplement plus efficace<\/em>, conclut Pierre-Antoine DURGEAT<\/strong>, CEO et co-fondateur d\u2019AdVentori<\/strong><\/em>.\u00a0Nous sommes entr\u00e9s de plein pied dans l\u2019\u00e8re de la personnalisation en offrant \u00e0 nos clients le contexte d\u2019exposition garant de la performance publicitaire digitale. Dynamic Display<\/em>\u2122 se veut non seulement une \u00e9volution majeure mais \u00e9galement un des prochains carburants \u00e9conomiques du march\u00e9 de l\u2019achat d\u2019espace display en temps r\u00e9el\u00a0<\/em>\u00bb.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Communiqu\u00e9 de presse, Lundi 24 juin 2013D\u00e9livrer le bon message au bon moment et \u00e0 la personne.ADVENTORI LANCE DYNAMIC DISPLAY\u2122, LA SEULE SOLUTION DCO FRAN\u00c7AISE DU MARCH\u00c9.Un mod\u00e8le d\u2019innovation disruptif \u00e0 l\u2019\u00e8re de la personnalisation publicitaire. Chronique d\u2019un succ\u00e8s programm\u00e9.Depuis 2010, les annonceurs am\u00e9ricains se sont lanc\u00e9s, d\u2019abord timidement, puis de fa\u00e7on plus en plus … Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":4928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yoast_head":"\nADVENTORI LANCE DYNAMIC DISPLAY\u2122, SOLUTION DCO | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/actualites\/communiques-de-presse\/adventori-lance-dynamic-display-solution-dco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADVENTORI LANCE DYNAMIC DISPLAY\u2122, SOLUTION DCO | ADventori\" \/>\n<meta property=\"og:description\" content=\"Communiqu\u00e9 de presse, Lundi 24 juin 2013D\u00e9livrer le bon message au bon moment et \u00e0 la personne.ADVENTORI LANCE DYNAMIC DISPLAY\u2122, LA SEULE SOLUTION DCO FRAN\u00c7AISE DU MARCH\u00c9.Un mod\u00e8le d\u2019innovation disruptif \u00e0 l\u2019\u00e8re de la personnalisation publicitaire. 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