{"id":3850,"date":"2013-11-18T09:49:36","date_gmt":"2013-11-18T08:49:36","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3850"},"modified":"2016-07-19T13:21:26","modified_gmt":"2016-07-19T11:21:26","slug":"adventori-prend-position-sur-le-real-time-creative-avec-dynamic-display","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/communiques-de-presse\/adventori-prend-position-sur-le-real-time-creative-avec-dynamic-display\/","title":{"rendered":"ADventori prend position sur le Real-Time Creative avec Dynamic Display\u2122"},"content":{"rendered":"<div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><div class=\"entry-content\"><div><div><p><strong><i>Communiqu\u00e9 de presse, Lundi 18 novembre 2013<\/i><\/strong><\/p><hr \/><\/div><h3>A L\u2019AUBE DE LA NOUVELLE \u00c8RE CR\u00c9ATIVE<\/h3><p>L\u2019\u00e9cosyst\u00e8me publicitaire s\u2019est tourn\u00e9 avec force sur les m\u00e9thodes d\u2019achat publicitaire digitales, les a r\u00e9volutionn\u00e9, et emporte dans sa dynamique le off-line. Dans cet \u00e9lan, la cr\u00e9ation digitale en a pay\u00e9 les frais\u00a0: parent pauvre d\u2019une strat\u00e9gie 360\u00b0, vou\u00e9e \u00e0 \u00eatre d\u00e9clin\u00e9e jusqu\u2019\u00e0 \u00eatre d\u00e9test\u00e9e par le consommateur, car jug\u00e9e \u00ab\u00a0intrusive\u00a0\u00bb et non adapt\u00e9e. Le constat est puissant\u00a0: le consommateur si bien achet\u00e9, bidd\u00e9, cibl\u00e9\u2026 n\u2019est visiblement pas int\u00e9ress\u00e9. Le taux de clic moyen est de 0.2% et la publicit\u00e9 digitale est mal per\u00e7ue par l\u2019internaute.<\/p><p>Le digital est pourtant le m\u00e9dia le plus puissant, le plus interactif, le plus riche et de loin le plus magique si on se donne la peine de raccorder le tuyau au message.<\/p><p>Maintenant que les investissements publicitaires sont bien optimis\u00e9s,\u00a0 il est temps de se pencher sur la cr\u00e9ation, et au-del\u00e0 du contact, provoquer l\u2019engagement du consommateur.<\/p><p>Bienvenue dans l\u2019\u00e8re de la Real Time Creative Technology.<\/p><h3>RTB + RTC = RTA<\/h3><p>La Cr\u00e9ation en Temps R\u00e9el, en faisant appel \u00e0 une palette de datas, et en s\u2019appuyant quand c\u2019est le cas sur du RTB, permettra de pr\u00e9c\u00e9der le besoin, le susciter, l\u2019anticiper \u2013 le r\u00f4le de la publicit\u00e9 in fine. Personnaliser, adapter, contextualiser\u2026 la banni\u00e8re \u00e0 celui qui la regarde, au moment o\u00f9 il la regarde.<\/p><p>C\u2019est ce que propose ADventori avec sa solution Dynamic Display\u2122\u00a0: faciliter le d\u00e9ploiement de scenarii de campagne qui r\u00e9pondront aux besoins de ciblage, et plus g\u00e9n\u00e9ralement au plan m\u00e9dia. Concr\u00e8tement, int\u00e9grer la technologie Dynamic Display\u2122 revient \u00e0 acc\u00e9l\u00e9rer le mouvement cr\u00e9atif avec la possibilit\u00e9 de proposer plus de 10.000 cr\u00e9as personnalis\u00e9es \u00e0 partir d\u2019un concept.<\/p><p>La conjonction de l\u2019achat et de la cr\u00e9ation en temps r\u00e9el nous projette de plein pied dans la publicit\u00e9 en temps r\u00e9el.<\/p><h3>LA DATA UTILE<\/h3><p>La solution Dynamic Display\u2122 d\u2019ADventori int\u00e8gre en temps r\u00e9el, intelligemment et automatiquement des flux de donn\u00e9es externes.<\/p><p>Pour affiner ses messages et dynamiser ses banni\u00e8res, une marque pourra s\u2019appuyer sur nos 3 cat\u00e9gories de Datas.<\/p><ul><li><b>Les datas Annonceurs<\/b>, dynamiseront l\u2019attraction mercantile. Les donn\u00e9es de l\u2019annonceur, telles que le produit, le prix, les stocks, les points de vente, ses flux sociaux, sont de crit\u00e8res \u00e0 combiner pour fixer l\u2019attention sur l\u2019objectif m\u00eame de la communication\u00a0: web-to-store, informations produits, promotion.<\/li><li><b>Les datas R\u00e9elles<\/b>, sont, elles, conditionnelles. En puisant dans le monde r\u00e9el des donn\u00e9es, le message sera de facto interactif. On sait que la m\u00e9t\u00e9o influe sur la consommation, que la g\u00e9olocalisation joue sur la proximit\u00e9, que l\u2019heure \u00e0 laquelle on communique tel ou tel message pourra provoquer l\u2019imm\u00e9diatet\u00e9.<\/li><li><b>Les datas Editeurs<\/b>, aideront \u00e0 contextualiser le message\u00a0: en reprenant par exemple les informations contenues dans la page consult\u00e9e par l\u2019internaute, ou bien en s\u2019appuyant sur des datas de ciblage \u2013\u00a0 pr\u00e9dictives ou factuelles. L\u2019information est d\u00e8s lors inscrite dans le contrat de lecture que l\u2019internaute pose sur le site qu\u2019il consulte\u00a0: le message est percutent, int\u00e9ressant et suscite l\u2019int\u00e9r\u00eat de l\u2019internaute.\u00a0<\/li><\/ul><h3>MULTI-FORMATS, MULTI-DEVICE, MULTI-PLATEFORME<\/h3><p>La techno d\u2019ADventori est ind\u00e9pendante, agnostique\u00a0: elle est compatible et agr\u00e9e par tous les AdEx, AdServers, DSP du march\u00e9, et ce, quel que soit le device ou le format. Cette facilit\u00e9 permet d\u2019initier le Real Time Creative en front en r\u00e9flexion strat\u00e9gique, et\/ou en end, \u00e0 l\u2019achat m\u00e9dia.<\/p><p>Cette solution impactant la cr\u00e9a, peut \u00eatre diffus\u00e9e quelques soient les modes d\u2019achats et les choix strat\u00e9giques\u00a0: RTB, Retargeting, affiliation, campagne d\u2019Adwords, web, mobile, inApp\u2026<\/p><p>ADventori est agr\u00e9e par tout le r\u00e9seau Google, exp\u00e9riment\u00e9 sur Turn, AppNexus, Smart,\u2026<\/p><h3>UNE MESURE EFFICACE<\/h3><p>Les partenaires commerciaux d\u2019AdVentori savent que l\u2019empreinte\u00a0\u00ab\u00a0ad\u00e9quation du message + bon ciblage\u00a0\u00bb est source de succ\u00e8s tant il est pertinent. Les r\u00e9centes campagnes confi\u00e9es par Affiperf, OMD, Amnet, LSF Interactive, ont montr\u00e9 des taux de clic plus que sup\u00e9rieurs \u00e0 la moyenne\u00a0: multipli\u00e9s par 2 \u00e0 3\u00a0!<\/p><p>Au-del\u00e0 du clic, l\u2019ad\u00e9quation \u00e0 la marque en a \u00e9t\u00e9 renforc\u00e9e, puisqu\u2019un message appropri\u00e9 est directement reli\u00e9 \u00e0 son \u00e9metteur. Il est aujourd\u2019hui possible, en personnalisant les messages, de faire du Brand Awarness sur le web.<\/p><p>\u00ab\u00a0<i>Une publicit\u00e9 digitale cibl\u00e9e et personnalis\u00e9e devient une publicit\u00e9 tout simplement plus efficace<\/i>, conclut\u00a0<strong>Pierre-Antoine DURGEAT,\u00a0<em>CEO et co-fondateur d\u2019ADventori<\/em><\/strong>.\u00a0<i>Nous sommes entr\u00e9s de plein pied dans l\u2019\u00e8re de la personnalisation en offrant \u00e0 nos clients le contexte d\u2019exposition garant de la performance publicitaire digitale. Dynamic Display<\/i><i>\u2122 se veut non seulement une \u00e9volution majeure mais \u00e9galement un des prochains carburants \u00e9conomiques du march\u00e9 de l\u2019achat d\u2019espace display en temps r\u00e9el\u00a0<\/i>\u00bb.<\/p><hr \/><p><b><i>A propos d\u2019ADventori\u00a0:<\/i><\/b><\/p><p><a href=\"http:\/\/www.adventori.com\/fr\/\" target=\"_blank\"><i>\u00a0<\/i><\/a><i><a href=\"http:\/\/www.adventori.com\/fr\/\" target=\"_blank\">ADventori<\/a>\u00a0confirme son leadership sur le Dynamic Creative Optimization (DCO) avec un produit fortement exp\u00e9riment\u00e9\u00a0:\u00a03 ans d\u2019exp\u00e9rience et plus de 3 milliards de banni\u00e8res personnalis\u00e9es. \u00a0Fid\u00e8le \u00e0 son ADN Web-to-Store,\u00a0<\/i><i>ADventori\u00a0<\/i>d\u00e9veloppe des solutions cr\u00e9atives pour utiliser la data afin d\u2019am\u00e9liorer l\u2019engagement des consommateurs.<\/p><p><b><i>Dynamic Dysplay<\/i><\/b><b>\u2122<\/b><b><i>\u00a0soutenue par le march\u00e9\u00a0: les clients\u00a0<\/i><\/b><i>:\u00a0<\/i><i>Renault, Dacia, Citro\u00ebn, Honda,\u00a0 Air France, IDTGV, Michelin, Costa Croisi\u00e8res, \u00a0Ikea, Leroy Merlin, Bricomarch\u00e9, Cr\u00e9dit Agricole, Point S, Thomas Cook, Auchan, Nissan\u2026<\/i><\/p><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp;Communiqu\u00e9 de presse, Lundi 18 novembre 2013A L\u2019AUBE DE LA NOUVELLE \u00c8RE CR\u00c9ATIVEL\u2019\u00e9cosyst\u00e8me publicitaire s\u2019est tourn\u00e9 avec force sur les m\u00e9thodes d\u2019achat publicitaire digitales, les a r\u00e9volutionn\u00e9, et emporte dans sa dynamique le off-line. Dans cet \u00e9lan, la cr\u00e9ation digitale en a pay\u00e9 les frais\u00a0: parent pauvre d\u2019une strat\u00e9gie 360\u00b0, vou\u00e9e \u00e0 \u00eatre d\u00e9clin\u00e9e jusqu\u2019\u00e0 &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/communiques-de-presse\/adventori-prend-position-sur-le-real-time-creative-avec-dynamic-display\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":4905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADventori prend position sur le Real-Time Creative avec Dynamic Display\u2122<\/title>\n<meta name=\"description\" content=\"Communiqu\u00e9 de Presse : Pr\u00e9sentation de la solution Dynamic Display\u2122 d\u2019ADventori qui int\u00e8gre en temps r\u00e9el, automatiquement des 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