{"id":3833,"date":"2015-01-07T17:32:42","date_gmt":"2015-01-07T16:32:42","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3833"},"modified":"2016-05-16T11:42:18","modified_gmt":"2016-05-16T09:42:18","slug":"voyages-sncf-com-en-europe-une-vision-tres-personnelle-de-la-publicite-programmatique","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/communiques-de-presse\/voyages-sncf-com-en-europe-une-vision-tres-personnelle-de-la-publicite-programmatique\/","title":{"rendered":"VOYAGES-SNCF.COM EN EUROPE : UNE VISION TR\u00c8S \u00ab PERSONNELLE \u00bb DE LA PUBLICIT\u00c9 PROGRAMMATIQUE"},"content":{"rendered":"<div class=\"row\"><div class=\"col-xs-12\"><p><em><strong>Communiqu\u00e9 de presse<\/strong><\/em><\/p><div class=\"entry-content\"><hr \/><p>Paris, le 16 D\u00e9cembre 2014 \u2013\u00a0<strong>NetBooster<\/strong> active la strat\u00e9gie d\u2019achat digital de <strong>Voyages-sncf.com<\/strong> sur l\u2019Europe, depuis plus d\u2019un an. Elle s\u2019appuie, entre autre, sur un m\u00e9canisme de campagne bas\u00e9 sur la personnalisation du parcours client permettant la rationalisation des frais de campagne. En d\u00e9veloppant des campagnes de banni\u00e8res dynamiques bas\u00e9es sur la Technologie DCO d\u2019<strong>ADventori<\/strong>, chaque europ\u00e9en a pu b\u00e9n\u00e9ficier des banni\u00e8res personnalis\u00e9es \u00e0 sa langue, \u00e0 ses villes de d\u00e9part et d\u2019arriv\u00e9e, avec des offres en parfaite coh\u00e9rence avec ses attentes.<\/p><p>Connexion avec la DMP (Data Management Platform), messages, sc\u00e9narios, et strat\u00e9gies d\u2019achat m\u00e9dia centralis\u00e9es (Acquisition et Retargeting) : chaque brique de ce dispositif a \u00e9t\u00e9 finement analys\u00e9e et optimis\u00e9e au cours d\u2019une ann\u00e9e d\u2019exp\u00e9rience, afin de d\u00e9livrer un niveau de performance de campagne jamais atteint chez Voyages-sncf.com, ceci dans l\u2019anonymat le plus complet des donn\u00e9es personnelles de nos clients.<\/p><p><strong>R\u00e9sultats :<\/strong><\/p><ul><li>CTR x 2,7 et jusqu\u2019\u00e0 x4 sur certains profils<\/li><li>ROI global de la campagne tous pays confondus : +36%<\/li><li>Economie de budget retargeting : 17 %<\/li><li>Co\u00fbt d\u2019acquisition post-click divis\u00e9 par 3<\/li><li>Nombre de banni\u00e8res personnalis\u00e9es : +88 millions de banni\u00e8res modulables en retargeting et acquisition<\/li><\/ul><p><i>\u00ab NetBooster a fait plus qu\u2019am\u00e9liorer et rationaliser nos performances de campagnes : leur strat\u00e9gie d\u2019achat m\u00e9dia a permis d\u2019int\u00e9grer la relation one-to-one que chaque annonceur souhaite instaurer avec ses clients. Nous avons fait grandir avec eux le dispositif en en tirant les enseignements successifs. \u00bb<\/i><\/p><p><strong>Val\u00e9rie Cambet, Chef de projet Display Retargeting \u2013 Voyages-sncf.com<\/strong><\/p><p><i>\u00ab L\u2019efficacit\u00e9 de la technologie ADventori a permis d\u2019absorber la complexit\u00e9 de l\u2019international : formats, langues, messages, tout en permettant des sc\u00e9narios organis\u00e9s en regard de nos objectifs et en respectant le branding de notre marque. Nous allons continuer sur ce chemin qui nous permet d\u2019\u00eatre au plus proche de nos clients tout en assurant la protection de leurs donn\u00e9es personnelles, car en tant que voyagiste, nous les accompagnons dans leur histoire personnelle. \u00bb<\/i><\/p><p><strong>Marie-Laure Cass\u00e9, Directrice Marketing Client et Data \u2013 Voyages-sncf.com<\/strong><\/p><p>D\u00e9cryptage de la campagne : <a href=\"http:\/\/studio.netbooster.com\/adsee_manager\/adsee\/?m=48de62a2cf3ab4579d5a700dd05dd3df51562428&#038;c=8134\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/studio.netbooster.com\/adsee_manager\/adsee\/?m=48de62a2cf3ab4579d5a700dd05dd3df51562428&#038;c=8134', 'Infographie \u00ab Le Live Versioning banner ou Comment une banni\u00e8re peut-elle sauver l\u2019amour ? \u00bb ']);\" target=\"_blank\" class=\"external external_icon\" rel=\"nofollow\">Infographie \u00ab Le Live Versioning banner ou Comment une banni\u00e8re peut-elle sauver l\u2019amour ? \u00bb<\/a><\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Case-study_VoyagesSNCF_NetBooster_ADventori_2014-410x1024.jpg\" alt=\"Case-study_VoyagesSNCF_NetBooster_ADventori_2014-410x1024\" width=\"410\" height=\"1024\" class=\"size-full wp-image-3836 aligncenter\" \/><\/p><hr \/><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Netbooster_ADventori_VoyagesSNCF.png\" alt=\"Netbooster_ADventori_VoyagesSNCF\" width=\"728\" height=\"90\" class=\"size-full wp-image-3834 aligncenter\" \/><\/p><\/div><div class=\"entry-content\"><p>&nbsp;<\/p><\/div><div class=\"entry-content\"><p><b><i>A propos de Netbooster :<\/i><\/b><\/p><p><a href=\"http:\/\/www.netbooster.com\/\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.netbooster.com\/', 'NetBooster']);\" target=\"_blank\" class=\"external external_icon\" rel=\"nofollow\">NetBooster<\/a>, groupe international ind\u00e9pendant, \u00e9labore les strat\u00e9gies de performance digitale de clients grands comptes gr\u00e2ce \u00e0 son r\u00e9seau de 21 agences r\u00e9parties dans 15 pays. Cr\u00e9e en 1998, NetBooster propose la totalit\u00e9 des techniques de marketing online : optimisation des moteurs de recherche, Data et Analytics, display, affiliation, medias online, cr\u00e9ation, eCRM, r\u00e9seaux sociaux, vid\u00e9o, Ad Exchange. V\u00e9ritable architecte digital, NetBooster investit dans la technologie et a d\u00e9velopp\u00e9 une plateforme unique de r\u00e9colte, d\u2019analyse de donn\u00e9es et de communication cibl\u00e9e, pour garantir \u00e0 ses clients les strat\u00e9gies marketing on line les plus performantes. NetBooster est laur\u00e9at du classement Deloitte In Extenso Technology Fast 50 qui r\u00e9compense les entreprises technologiques \u00e0 forte croissance. Certifi\u00e9e \u00ab entreprise innovante \u00bb par OSEO Innovation, cot\u00e9e sur le march\u00e9 NYSE Alternext Paris, NetBooster est \u00e9ligible aux FCPI et au PEA PME.<\/p><p><b><i>A propos d\u2019ADventori\u00a0:<\/i><\/b><\/p><p><a href=\"http:\/\/www.adventori.com\/fr\/\" target=\"_blank\">ADventori<\/a> est une AdTech ind\u00e9pendante dont la vocation est de personnaliser, mesurer et optimiser la cr\u00e9ation publicitaire. Les agences et les trading desks s\u2019appuient sur notre plateforme pour am\u00e9liorer l\u2019efficacit\u00e9 des dispositifs digitaux (banni\u00e8re, vid\u00e9o, landing page, mobile) en int\u00e9grant des flux de donn\u00e9es Temps-r\u00e9el provenant de l\u2019annonceur, de l\u2019internaute ou des sites \u00e9diteurs. Nos publicit\u00e9s s\u2019adaptent au ciblage, d\u00e9ployant \u00e0 la fois un message pertinent \u00e0 l\u2019internaute et un niveau de performance de campagne plus \u00e9lev\u00e9 pour l\u2019annonceur.<\/p><p><b><i>A propos de Voyages-SNCF :<\/i><\/b><\/p><p><a href=\"http:\/\/corporate.voyages-sncf.com\/\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/corporate.voyages-sncf.com\/', 'Voyages-sncf.com']);\" target=\"_blank\" class=\"external external_icon\" rel=\"nofollow\">Voyages-sncf.com<\/a>\u00a0est un acteur majeur du tourisme en Europe, expert de la distribution du train et de la destination France, avec 650 personnes dont un tiers d\u00e9di\u00e9 \u00e0 l\u2019Europe. Voyages-sncf.com, c\u2019est aujourd\u2019hui une approche globale du client int\u00e9grant notamment 13 sites internet et mobiles, 6 boutiques et un service int\u00e9gr\u00e9 de call-centers.<\/p><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Communiqu\u00e9 de presseParis, le 16 D\u00e9cembre 2014 \u2013\u00a0NetBooster active la strat\u00e9gie d\u2019achat digital de Voyages-sncf.com sur l\u2019Europe, depuis plus d\u2019un an. Elle s\u2019appuie, entre autre, sur un m\u00e9canisme de campagne bas\u00e9 sur la personnalisation du parcours client permettant la rationalisation des frais de campagne. En d\u00e9veloppant des campagnes de banni\u00e8res dynamiques bas\u00e9es sur la Technologie &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/communiques-de-presse\/voyages-sncf-com-en-europe-une-vision-tres-personnelle-de-la-publicite-programmatique\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":3601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VOYAGES-SNCF.COM EN EUROPE : UNE VISION TR\u00c8S \u00ab PERSONNELLE \u00bb DE LA PUBLICIT\u00c9 PROGRAMMATIQUE | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/actualites\/communiques-de-presse\/voyages-sncf-com-en-europe-une-vision-tres-personnelle-de-la-publicite-programmatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VOYAGES-SNCF.COM EN EUROPE : UNE VISION TR\u00c8S \u00ab PERSONNELLE \u00bb DE LA PUBLICIT\u00c9 PROGRAMMATIQUE | ADventori\" \/>\n<meta property=\"og:description\" content=\"Communiqu\u00e9 de presseParis, le 16 D\u00e9cembre 2014 \u2013\u00a0NetBooster active la strat\u00e9gie d\u2019achat digital de Voyages-sncf.com sur l\u2019Europe, depuis plus d\u2019un an. 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