{"id":3652,"date":"2016-04-22T11:54:23","date_gmt":"2016-04-22T09:54:23","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3652"},"modified":"2018-03-01T15:57:39","modified_gmt":"2018-03-01T14:57:39","slug":"dco-best-practices-and-customs","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/","title":{"rendered":"DCO BEST PRACTICES AND CUSTOMS"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-8\"><h3>PERSONNALISER LES MESSAGES PUBLICITAIRES EN TEMPS-R\u00c9EL\u2026<\/h3><p>C\u2019est une n\u00e9cessit\u00e9 que chacun aura d\u00e9sormais identifi\u00e9e afin de r\u00e9pondre au plus pr\u00e8s des attentes du consommateur.<\/p><p>En digital, pour y parvenir, <strong><em>l\u2019outil d\u00e9sign\u00e9 est le DCO : Dynamic Creative Optimisation.<\/em><\/strong><\/p><p>ADventori, expert fran\u00e7ais ind\u00e9pendant met \u00e0 disposition une infographie mettant \u00e0 jour les bonnes pratiques qui permettront de faire le jour sur les conditions n\u00e9cessaires \u00e0 l\u2019utilisation de la techno.<\/p><p>&nbsp;<\/p><h3>\u2026 ET BIEN PLUS ENCORE\u00a0!<\/h3><p>Personnalisation du message, test et mesure de la cr\u00e9a, utilisation de flux de donn\u00e9es, multiplicit\u00e9 des formats\u2026 autant de raisons de faire appel \u00e0 cette techno qui impactera directement le niveau de performance des campagnes digitales.<\/p><p>Cette infographie est plus largement support\u00e9e par\u00a0<a href=\"http:\/\/www.adventori.com\/fr\/adventori-real-time-creative-livre-blanc\/\">notre livre blanc<\/a>.<\/p><h3 style=\"text-align: center;\"><a  href=\"https:\/\/v4.adventori.com\/media\/ADventori_infographic_DCO-best-practices_092014.jpg\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><button class=\"btn btn-primary\">T\u00e9l\u00e9charger l&rsquo;infographie<\/button><\/a><\/h3><\/div><div class=\"col-sm-4\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ADventori_infographic_DCO-best-practices_092014.jpg\" alt=\"ADventori_infographic_DCO-best-practices_092014\" width=\"270\" height=\"382\" class=\"wp-image-3655 aligncenter\" \/><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La personnalisation et le DCO : d\u00e9couvrez les bonnes pratiques.<\/p>\n","protected":false},"author":8,"featured_media":3669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographie : Les Best practices du DCO - ADventori<\/title>\n<meta name=\"description\" content=\"Campagne data-driven, personnalisation, DCO... D\u00e9couvrez notre infographie pr\u00e9sentant les bonnes pratiques de la Dynamic Creative Optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographie : Les Best practices du DCO - ADventori\" \/>\n<meta property=\"og:description\" content=\"Campagne data-driven, personnalisation, DCO... D\u00e9couvrez notre infographie pr\u00e9sentant les bonnes pratiques de la Dynamic Creative Optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-22T09:54:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-01T14:57:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"566\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Infographie : les best practices du DCO par ADventori\" \/>\n<meta name=\"twitter:description\" content=\"Campagnes data-driven, personnalisation publicitaire... D\u00e9couvrez dans notre infographie les bonnes pratiques de la Dynamic Creative Optimization !\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentin Berthelot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg\",\"width\":566,\"height\":566},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/\",\"name\":\"Infographie : Les Best practices du DCO - ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#primaryimage\"},\"datePublished\":\"2016-04-22T09:54:23+00:00\",\"dateModified\":\"2018-03-01T14:57:39+00:00\",\"description\":\"Campagne data-driven, personnalisation, DCO... D\u00e9couvrez notre infographie pr\u00e9sentant les bonnes pratiques de la Dynamic Creative Optimization.\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DCO BEST PRACTICES AND CUSTOMS\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/d63b0b9f9d619a951be3eb1a1b62dbdc\"},\"headline\":\"DCO BEST PRACTICES AND CUSTOMS\",\"datePublished\":\"2016-04-22T09:54:23+00:00\",\"dateModified\":\"2018-03-01T14:57:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#webpage\"},\"wordCount\":139,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg\",\"articleSection\":[\"Infographie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/d63b0b9f9d619a951be3eb1a1b62dbdc\",\"name\":\"Valentin Berthelot\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infographie : Les Best practices du DCO - ADventori","description":"Campagne data-driven, personnalisation, DCO... D\u00e9couvrez notre infographie pr\u00e9sentant les bonnes pratiques de la Dynamic Creative Optimization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/","og_locale":"fr_FR","og_type":"article","og_title":"Infographie : Les Best practices du DCO - ADventori","og_description":"Campagne data-driven, personnalisation, DCO... D\u00e9couvrez notre infographie pr\u00e9sentant les bonnes pratiques de la Dynamic Creative Optimization.","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/","og_site_name":"ADventori","article_published_time":"2016-04-22T09:54:23+00:00","article_modified_time":"2018-03-01T14:57:39+00:00","og_image":[{"width":566,"height":566,"url":"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_title":"Infographie : les best practices du DCO par ADventori","twitter_description":"Campagnes data-driven, personnalisation publicitaire... D\u00e9couvrez dans notre infographie les bonnes pratiques de la Dynamic Creative Optimization !","twitter_image":"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Valentin Berthelot","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg","contentUrl":"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg","width":566,"height":566},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/","name":"Infographie : Les Best practices du DCO - ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#primaryimage"},"datePublished":"2016-04-22T09:54:23+00:00","dateModified":"2018-03-01T14:57:39+00:00","description":"Campagne data-driven, personnalisation, DCO... D\u00e9couvrez notre infographie pr\u00e9sentant les bonnes pratiques de la Dynamic Creative Optimization.","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"DCO BEST PRACTICES AND CUSTOMS"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/d63b0b9f9d619a951be3eb1a1b62dbdc"},"headline":"DCO BEST PRACTICES AND CUSTOMS","datePublished":"2016-04-22T09:54:23+00:00","dateModified":"2018-03-01T14:57:39+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#webpage"},"wordCount":139,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/dco-best-practices-and-customs\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/DCOBESTPRACTICE.jpg","articleSection":["Infographie"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/d63b0b9f9d619a951be3eb1a1b62dbdc","name":"Valentin Berthelot"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/3652"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=3652"}],"version-history":[{"count":8,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/3652\/revisions"}],"predecessor-version":[{"id":6565,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/3652\/revisions\/6565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/3669"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=3652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=3652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=3652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}