{"id":3460,"date":"2016-02-20T14:00:31","date_gmt":"2016-02-20T13:00:31","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3460"},"modified":"2016-06-23T17:06:26","modified_gmt":"2016-06-23T15:06:26","slug":"bnp-sncf","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bnp-sncf\/","title":{"rendered":"BNP &#8211;  SNCF"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectifs de campagne<\/strong><\/h3><p>Acquisition. Communication conjointe BNP\/SCNF : la BNP offre \u00ab\u00a0la Carte Jeune\u00a0\u00bb aux bacheliers avec mention.<\/p><h3><strong>Dispositif mis en place<\/strong><\/h3><p>2 sc\u00e9narios, 3 cr\u00e9ations : adapter le message avant les r\u00e9sultats du bac (4\/07) et apr\u00e8s.<\/p><ul><li><strong>Avant le 4\/07 :<\/strong> <br \/><span>\u2013 \u00ab\u00a0Vivement le 4 juillet\u00a0\u00bb<\/span><\/li><li><strong>Apr\u00e8s le 4\/07 :<\/strong> <br \/><span>\u2013 Un message longue distance<\/span> <br \/><span>\u2013 Un message WE<\/span><\/li><\/ul><p>L\u2019internaute est g\u00e9olocalis\u00e9 afin de pouvoir lui proposer des destinations de voyages en fonction de sa ville de d\u00e9part.<\/p><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li>G\u00e9olocalisation<\/li><li>Exclusion de villes d\u2019arriv\u00e9e<\/li><li>Gestion de 3 cr\u00e9ations<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/HavasMedia.png\" alt=\"HavasMedia\" width=\"320\" height=\"63\" class=\"alignnone size-full wp-image-2361\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/SNCF.jpg\" alt=\"SNCF\" width=\"126\" height=\"68\" class=\"alignnone  wp-image-3467\" \/><\/p><\/div><\/div><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Publicis_conseil-1.png\" alt=\"Publicis_conseil\" width=\"178\" height=\"50\" class=\"alignnone size-full wp-image-3478\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Bnp-paribas.jpg\" width=\"184\" height=\"45\" class=\"alignnone wp-image-2832\" \/><\/p><\/div><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><em><\/em><\/h4><div class=\"row\"><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>LILLE \/ AVANT LE 4\/07 : VIVEMENT LE 4 JUILLET<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3460-1\" width=\"732\" height=\"678\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Avt0407_Lille.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Avt0407_Lille.mp4\">https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Avt0407_Lille.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>BIARRITZ \/ APR\u00c8S LE 4\/07 : <\/em><em>MESSAGE LONGUE DISTANCE<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3460-2\" width=\"732\" height=\"678\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Avt0407_Biarritz.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Avt0407_Biarritz.mp4\">https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Avt0407_Biarritz.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>MONTPELLIER \/ APR\u00c8S LE 4\/07 : <\/em><em>MESSAGE LONGUE DISTANCE<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3460-3\" width=\"732\" height=\"678\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Ap0407_Montpellier.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Ap0407_Montpellier.mp4\">https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Ap0407_Montpellier.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>RENNES \/ APR\u00c8S LE 4\/07 : <\/em><em>MESSAGE WEEK-END<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3460-4\" width=\"732\" height=\"678\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Ap0407_Rennes.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Ap0407_Rennes.mp4\">https:\/\/v4.adventori.com\/media\/300x250_BNP-SNCF_HavasMedia_Ap0407_Rennes.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><\/div><div class=\"row\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagneAcquisition. Communication conjointe BNP\/SCNF : la BNP offre \u00ab\u00a0la Carte Jeune\u00a0\u00bb aux bacheliers avec mention.Dispositif mis en place2 sc\u00e9narios, 3 cr\u00e9ations : adapter le message avant les r\u00e9sultats du bac (4\/07) et apr\u00e8s.Avant le 4\/07 : \u2013 \u00ab\u00a0Vivement le 4 juillet\u00a0\u00bbApr\u00e8s le 4\/07 : \u2013 Un message longue distance \u2013 Un message WEL\u2019internaute &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bnp-sncf\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":3465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,136,178,179,184,199,203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BNP - SNCF | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition BNP\/SNCF, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bnp-sncf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BNP - 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