{"id":3428,"date":"2016-04-20T14:02:28","date_gmt":"2016-04-20T12:02:28","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3428"},"modified":"2016-09-15T17:20:09","modified_gmt":"2016-09-15T15:20:09","slug":"leroy-merlin","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/leroy-merlin\/","title":{"rendered":"Leroy Merlin"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectifs de campagne<\/strong><\/h3><p>Campagne d\u2019acquisition pour Leroy Merlin, pour g\u00e9n\u00e9rer du trafic en point de vente.<\/p><h3><strong>Dispositif mis en place<\/strong><\/h3><ul><li>Proposer des produits en rapport avec la m\u00e9t\u00e9o du jour et en fonction de l\u2019endroit o\u00f9 se situe l\u2019internaute.<\/li><\/ul><h3><strong>Crit\u00e8res Dynamiques<\/strong><\/h3><ul><li>G\u00e9o-localisation<\/li><li>Flux m\u00e9t\u00e9o<\/li><li>Flux produit<\/li><li>Liste de points de vente Leroy Merlin<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/HavasMedia.png\" alt=\"HavasMedia\" width=\"320\" height=\"63\" class=\"alignnone size-full wp-image-2361\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Leroy_merlin.jpg\" alt=\"Leroy_merlin\" width=\"130\" height=\"116\" class=\"alignnone  wp-image-2363\" \/><\/p><\/div><br \/><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>MARSEILLE<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3428-1\" width=\"734\" height=\"670\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_LeroyMerlin_HavasMedia_Marseille.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_LeroyMerlin_HavasMedia_Marseille.mp4\">https:\/\/v4.adventori.com\/media\/300x250_LeroyMerlin_HavasMedia_Marseille.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>LYON<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3428-2\" width=\"734\" height=\"670\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300X250_LeRoyMerlin_HavasMedia_Lyon.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300X250_LeRoyMerlin_HavasMedia_Lyon.mp4\">https:\/\/v4.adventori.com\/media\/300X250_LeRoyMerlin_HavasMedia_Lyon.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><\/div><div class=\"row\"><\/div><div class=\"row\"><\/div><div class=\"row\"><div class=\"col-xs-12\"><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>LILLE<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3428-3\" width=\"734\" height=\"670\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_LeRoyMerlin_HavasMedia_Lille.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_LeRoyMerlin_HavasMedia_Lille.mp4\">https:\/\/v4.adventori.com\/media\/300x250_LeRoyMerlin_HavasMedia_Lille.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><h4 class=\"row\" style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><div class=\"row\"><\/div><div class=\"row\"><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagneCampagne d\u2019acquisition pour Leroy Merlin, pour g\u00e9n\u00e9rer du trafic en point de vente.Dispositif mis en placeProposer des produits en rapport avec la m\u00e9t\u00e9o du jour et en fonction de l\u2019endroit o\u00f9 se situe l\u2019internaute.Crit\u00e8res DynamiquesG\u00e9o-localisationFlux m\u00e9t\u00e9oFlux produitListe de points de vente Leroy Merlin&nbsp;&nbsp;MARSEILLE&nbsp;LYON&nbsp;\u00a0&nbsp;LILLE&nbsp;&nbsp;\u00a0&nbsp;<\/p>\n","protected":false},"author":8,"featured_media":3429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[169,179,181,198,200],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leroy Merlin | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition de Leroy Merlin, d\u00e9ploy\u00e9e gr\u00e2ce \u00e0 la technologie d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/leroy-merlin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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