{"id":3406,"date":"2016-04-22T08:00:59","date_gmt":"2016-04-22T06:00:59","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3406"},"modified":"2016-06-23T18:43:37","modified_gmt":"2016-06-23T16:43:37","slug":"mcdonalds","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/mcdonalds\/","title":{"rendered":"McDonald&rsquo;s"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectifs de campagne<\/strong><\/h3><p>Campagne Mobile d\u2019acquisition m\u00e9t\u00e9o sensible sur le r\u00e9seau SFR R\u00e9gie\u00a0pour g\u00e9n\u00e9rer du trafic en point de vente.<\/p><h3><strong>Dispositif mis en place<\/strong><\/h3>G\u00e9olocalisation de l\u2019internaute via son terminal mobile, \u00a0affichage d\u2019un interstitiel en fonction de la m\u00e9t\u00e9o de sa localit\u00e9 et lui proposant de b\u00e9n\u00e9ficier d\u2019une r\u00e9duction dans un McDonald \u00e0 proximit\u00e9.<br \/><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li>Flux m\u00e9t\u00e9o<\/li><li>Flux g\u00e9olocalisation<\/li><li>Heure de la journ\u00e9e<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/SFR_Regie_FondCouleur_EXE_RVB.jpg\" alt=\"SFR_Regie_FondCouleur_EXE_RVB\" width=\"164\" height=\"88\" class=\"wp-image-3407 aligncenter\" \/><\/p><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/mcdonalds.jpeg\" alt=\"mcdonalds\" width=\"87\" height=\"87\" class=\"wp-image-3411 aligncenter\" \/><\/p><\/div><br \/><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>BEAU TEMPS<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 336px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3406-1\" width=\"336\" height=\"520\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/320x480_McDonald_SfrRegie_BeauTemps.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/320x480_McDonald_SfrRegie_BeauTemps.mp4\">https:\/\/v4.adventori.com\/media\/320x480_McDonald_SfrRegie_BeauTemps.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>MAUVAIS TEMPS<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 336px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3406-2\" width=\"336\" height=\"520\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/320x480_McDonald_SfrRegie_MauvaisTemps.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/320x480_McDonald_SfrRegie_MauvaisTemps.mp4\">https:\/\/v4.adventori.com\/media\/320x480_McDonald_SfrRegie_MauvaisTemps.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><\/div><h4 class=\"row\" style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><div class=\"row\"><\/div><div class=\"row\"><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagneCampagne Mobile d\u2019acquisition m\u00e9t\u00e9o sensible sur le r\u00e9seau SFR R\u00e9gie\u00a0pour g\u00e9n\u00e9rer du trafic en point de vente.Dispositif mis en placeG\u00e9olocalisation de l\u2019internaute via son terminal mobile, \u00a0affichage d\u2019un interstitiel en fonction de la m\u00e9t\u00e9o de sa localit\u00e9 et lui proposant de b\u00e9n\u00e9ficier d\u2019une r\u00e9duction dans un McDonald \u00e0 proximit\u00e9.Donn\u00e9es utilis\u00e9esFlux m\u00e9t\u00e9oFlux g\u00e9olocalisationHeure de &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/mcdonalds\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":6104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[134,163,179,181,198,203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - 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