{"id":3246,"date":"2016-04-28T18:17:30","date_gmt":"2016-04-28T16:17:30","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3246"},"modified":"2017-07-18T17:29:35","modified_gmt":"2017-07-18T15:29:35","slug":"bmw-i3","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bmw-i3\/","title":{"rendered":"BMW i3"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3>Objectifs<\/h3><p>La campagne BMW i3 a pour but de mettre en lumi\u00e8re les avantages de la nouvelle voiture \u00e9lectrique de BMW i3, notamment en terme d\u2019autonomie et de recharge sur les bornes d\u2019auto-partage en France. ADventori a permis de sc\u00e9nariser et rythmer la campagne avec 7 sc\u00e9narios cr\u00e9atifs diff\u00e9rents.<\/p><h3>Sc\u00e9nario<\/h3><ul><li>G\u00e9olocalisation de l\u2019internaute afin de lui pr\u00e9senter le sc\u00e9nario adapt\u00e9 \u00e0 sa position (Autolib \u00e0 Paris, trajet Lyon-Marseille \u00e0 Lyon\u2026).<\/li><\/ul><ul><li>La particularit\u00e9 du dispositif permet de mettre en place une rotation des sc\u00e9narios afin que l\u2019internaute ne soit pas expos\u00e9 2 fois au m\u00eame message.<\/li><\/ul><p>Au clic, la banni\u00e8re redirige vers le hub BMW i3. La campagne s\u2019illustre notamment sur l\u2019analyse des statistiques du dispositif d\u00e9ploy\u00e9. Le tracking mis en place permet de remonter des statistiques pour chaque sc\u00e9narios \/ ville, ainsi que sur les r\u00e9ponses du questionnaire.<\/p><h3>Donn\u00e9es utilis\u00e9es<\/h3><ul><li>G\u00e9olocalisation<\/li><li>Images et questions\u00a0<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Vizeum.jpg\" alt=\"Vizeum\" width=\"2367\" height=\"558\" class=\"alignnone size-full wp-image-3259\" \/><\/p><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ibmwtn.png\" alt=\"ibmwtn\" width=\"475\" height=\"281\" class=\"alignnone size-full wp-image-3257\" \/><\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>SC<span>\u00c9<\/span>NARIO AUTOPARTAGE<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 736px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3246-1\" width=\"736\" height=\"682\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_BMWI3_Vizeum_Autolib.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_BMWI3_Vizeum_Autolib.mp4\">https:\/\/v4.adventori.com\/media\/300x250_BMWI3_Vizeum_Autolib.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>SC<span>\u00c9<\/span>NARIO LILLE<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 736px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3246-2\" width=\"736\" height=\"682\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_BMWI3_Ville_Vizeum_Lille.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_BMWI3_Ville_Vizeum_Lille.mp4\">https:\/\/v4.adventori.com\/media\/300x250_BMWI3_Ville_Vizeum_Lille.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><\/div><div class=\"row\"><\/div><div class=\"row\"><\/div><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>\u00a0\u00a0<\/em><\/h4><h4 style=\"text-align: center;\">\u00a0<\/h4><h4 style=\"text-align: center;\"><em>SC<span>\u00c9<\/span>NARIO PARIS<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3246-3\" width=\"732\" height=\"1554\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_BMWI3_Vizeum_Paris.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_BMWI3_Vizeum_Paris.mp4\">https:\/\/v4.adventori.com\/media\/300x600_BMWI3_Vizeum_Paris.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\">\u00a0<\/h4><h4 style=\"text-align: center;\">\u00a0<\/h4><h4 style=\"text-align: center;\"><em>SC<span>\u00c9<\/span>NARIO 3\u20ac<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\">\u00a0\u00a0<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3246-4\" width=\"732\" height=\"1554\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_BMWI3_Vizeum_Troiseuros.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_BMWI3_Vizeum_Troiseuros.mp4\">https:\/\/v4.adventori.com\/media\/300x600_BMWI3_Vizeum_Troiseuros.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifsLa campagne BMW i3 a pour but de mettre en lumi\u00e8re les avantages de la nouvelle voiture \u00e9lectrique de BMW i3, notamment en terme d\u2019autonomie et de recharge sur les bornes d\u2019auto-partage en France. ADventori a permis de sc\u00e9nariser et rythmer la campagne avec 7 sc\u00e9narios cr\u00e9atifs diff\u00e9rents.Sc\u00e9narioG\u00e9olocalisation de l\u2019internaute afin de lui pr\u00e9senter le &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bmw-i3\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":3247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[131,165,178,179,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BMW i3 | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition de BMW, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie ADventori\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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