{"id":32423,"date":"2020-12-28T11:00:00","date_gmt":"2020-12-28T10:00:00","guid":{"rendered":"https:\/\/www.adventori.com\/?p=32423"},"modified":"2021-06-16T12:03:25","modified_gmt":"2021-06-16T10:03:25","slug":"travel-audience","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/travel-audience\/","title":{"rendered":"Travel Audience"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition pour promouvoir la ville de Duba\u00ef diffus\u00e9e dans plusieurs pays d\u2019Europe et du Moyen-Orient.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<ul><li>Selon le site de voyage identifi\u00e9 parmi les segments d\u2019audience et l\u2019ID qui lui est associ\u00e9, la banni\u00e8re affiche un message et un th\u00e8me diff\u00e9rents. Au total, <br>il y a 6 langues pour une vingtaine de pays.<\/li><li>Multivariant testing des diff\u00e9rents wordings et visuels.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Donn\u00e9es DMP<\/li><li>Parcours utilisateur<\/li><li>Wording et visuels<\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/dubai-tourism-logo.png\" alt=\"\" class=\"wp-image-32426\" width=\"102\" height=\"102\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/travel_audience_logo_72dpi.png\" alt=\"\" class=\"wp-image-32428\" width=\"176\" height=\"32\"\/><\/figure><\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br>FR \u2013 Opodo \u2013 Cuisine<\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter text-center width300\"><video controls src=\"\/media\/20201202_300x250_FR-Opodo_Culinary.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong><em>Acquisition<\/em><\/strong><br>UK \u2013 Travelup \u2013 Plage<\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter text-center width300\"><video controls src=\"\/media\/20201202_300x250_UK-Travel-Up_Beach.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br>DE \u2013 Flugladen \u2013 Divers<\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter text-center width300\"><video controls src=\"\/media\/20201202_300x600_DE-Flugladen_Misc.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong><em>Acquisition<\/em><\/strong><br>ES \u2013 eDreams \u2013 Golf<\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/20201202_300x600_ES-Edreams_Golf.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Acquisition<\/strong><\/em><br>IT \u2013 Lastminute \u2013 Montagnes<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter text-center width728\"><video controls src=\"\/media\/20201202_728x90_IT-Lastminute_Mountains.mp4\"><\/video><\/figure>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Acquisition<\/strong><\/em><br>RU \u2013 Ozon \u2013 Excursions<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter text-center width728\"><video controls src=\"\/media\/20201202_728x90_RU-Ozon_Ride.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition pour promouvoir la ville de Duba\u00ef diffus\u00e9e dans plusieurs pays d\u2019Europe et du Moyen-Orient. Sc\u00e9nario Selon le site de voyage identifi\u00e9 parmi les segments d\u2019audience et l\u2019ID qui lui est associ\u00e9, la banni\u00e8re affiche un message et un th\u00e8me diff\u00e9rents. Au total, il y a 6 langues pour une vingtaine de pays.Multivariant &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/travel-audience\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":32449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[124,179,182,199,202,205,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travel Audience | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d\u2019acquisition de Travel Audience pour promouvoir la ville de Duba\u00ef, diffus\u00e9e dans plusieurs pays d\u2019Europe et du Moyen-Orient.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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