{"id":32068,"date":"2020-12-07T10:00:00","date_gmt":"2020-12-07T09:00:00","guid":{"rendered":"https:\/\/www.adventori.com\/?p=32068"},"modified":"2020-12-08T15:15:16","modified_gmt":"2020-12-08T14:15:16","slug":"lays","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/lays\/","title":{"rendered":"Lay&rsquo;s"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs <\/strong><\/h4>\n\n\n\n<p>Promouvoir la gamme des chips Lay\u2019s pendant les f\u00eates de fin d\u2019ann\u00e9e en Russie.<\/p>\n\n\n\n<p>Diffusion vid\u00e9o DV360 Russie.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Sur la base des segments d\u2019audience de Weborama, et des d\u00e9cisions sc\u00e9naristiques de la marque et de l\u2019agence cr\u00e9a, les vid\u00e9os sont personnalis\u00e9es en pr\u00e9sentant des ambiances, accroches et des produits diff\u00e9rents en packshot final.<\/p>\n\n\n\n<p>18 segments, 62 vid\u00e9os g\u00e9n\u00e9r\u00e9es (6&nbsp;sec et 15 sec).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Segments Weborama<\/li><li>Gamme de produits Lay\u2019s<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/weborama.png\" alt=\"Weborama logo\" class=\"wp-image-5028\" width=\"139\" height=\"31\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Lays-logo-1.png\" alt=\"Lays logo\" class=\"wp-image-32074\" width=\"60\" height=\"56\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/omd-logo-png-transparent.png\" alt=\"OMD logo\" class=\"wp-image-1625\" width=\"76\" height=\"44\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center text-center wp-block-heading\"><strong>Trigger: Watching Movie \u2013 format 15\u2019\u2019<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center\"><video controls poster=\"\/media\/Watching-movie.png\" src=\"\/media\/V1-1-Watching-Movie-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center text-center wp-block-heading\"><strong>Trigger: S\u00e9rie TV \u2013 format 6\u2019\u2019<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center\"><video controls poster=\"\/media\/S\u00e9rie-TV-1.png\" src=\"\/media\/V4_serietv.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center text-center wp-block-heading\"><strong>Trigger: X-Mas \/ New Year &amp; Fashionista \u2013 format 6\u2019\u2019<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center\"><video controls poster=\"\/media\/Fashionista.png\" src=\"\/media\/v18-fashionista.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center text-center wp-block-heading\"><strong>Trigger: Weather occasion \u2013&nbsp;snowy\/rainy weather \u2013 format 6\u2019\u2019<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center\"><video controls poster=\"\/media\/Weather-occasion.png\" src=\"\/media\/V29-weather-occasion.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Promouvoir la gamme des chips Lay\u2019s pendant les f\u00eates de fin d\u2019ann\u00e9e en Russie. Diffusion vid\u00e9o DV360 Russie. Sc\u00e9nario Sur la base des segments d\u2019audience de Weborama, et des d\u00e9cisions sc\u00e9naristiques de la marque et de l\u2019agence cr\u00e9a, les vid\u00e9os sont personnalis\u00e9es en pr\u00e9sentant des ambiances, accroches et des produits diff\u00e9rents en packshot final. &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/lays\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":32105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[184,199,202,203,205,206,133,164,178,179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lay&#039;s | ADventori<\/title>\n<meta name=\"description\" content=\"Lay&#039;s a souhait\u00e9 promouvoir sa gamme de chips pour les f\u00eates de fin d\u2019ann\u00e9e en Russie en diffusion vid\u00e9o DV360. 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