{"id":31953,"date":"2020-12-04T15:27:00","date_gmt":"2020-12-04T14:27:00","guid":{"rendered":"https:\/\/www.adventori.com\/?p=31953"},"modified":"2021-06-16T12:13:46","modified_gmt":"2021-06-16T10:13:46","slug":"medecins-sans-frontieres-2","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/medecins-sans-frontieres-2\/","title":{"rendered":"M\u00c9DECINS SANS FRONTI\u00c8RES"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs <\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition pour rappeler aux futurs\/actuels donateurs qu\u2019en fin d\u2019ann\u00e9e, il s&rsquo;agit des derni\u00e8res semaines afin de profiter de r\u00e9duction d&rsquo;imp\u00f4ts&nbsp;sur les revenus de 2020.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>C&rsquo;est une op\u00e9ration qui se lance sur certaines audiences (Prospects et Nouveaux Donateurs ponctuels)&nbsp;du Fil Rouge habituel, alliant g\u00e9olocalisation et variation de message.<\/p>\n\n\n\n<p>Une fois l\u2019internaute g\u00e9olocalis\u00e9, la banni\u00e8re affiche un message avec le nom de la ville puis une th\u00e9matique de fiscalit\u00e9 diff\u00e9rente.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Donn\u00e9es DMP <\/li><li>Parcours utilisateur<\/li><li>Wording et visuels<\/li><li>G\u00e9olocalisation<\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/msf-logo-transparent.png\" alt=\"\" class=\"wp-image-31068\" width=\"174\" height=\"91\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/logo-2.png\" alt=\"\" class=\"wp-image-29758\" width=\"171\" height=\"54\"\/><\/figure><\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br>Internaute g\u00e9olocalis\u00e9 \u00e0 Lyon \u2013 Catastrophes naturelles<\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/20201207_300x250_MSF_Lyon.png\" src=\"\/media\/20201207_300x250_MSF_Lyon_CatastrophesNaturelles.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br>Internaute g\u00e9olocalis\u00e9 \u00e0 Nantes \u2013 Conflit<\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/op\u00e9rer-kenan.png\" src=\"\/media\/20201207_300x250_MSF_Nantes_Conflit.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Acquisition<\/strong><\/em><br><\/em>Internaute g\u00e9olocalis\u00e9 \u00e0 Marseille \u2013 Epid\u00e9mie<\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/320x270_Epidemie.png\" src=\"\/media\/20201207_300x250_MSF_Marseille_Epidemie.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Acquisition<\/strong><\/em><br><\/em>Internaute g\u00e9olocalis\u00e9 \u00e0 Paris \u2013 Covid<\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\/media\/20201207_300x250_MSF_Paris.png\" src=\"\/media\/20201207_300x250_MSF_Paris_Covid.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Acquisition<\/strong><br><\/em>Internaute g\u00e9olocalis\u00e9 \u00e0 Toulouse \u2013 G\u00e9n\u00e9rique<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/20201207_300x600_MSF_Toulouse_G\u00e9n\u00e9rique.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition pour rappeler aux futurs\/actuels donateurs qu\u2019en fin d\u2019ann\u00e9e, il s&rsquo;agit des derni\u00e8res semaines afin de profiter de r\u00e9duction d&rsquo;imp\u00f4ts&nbsp;sur les revenus de 2020. Sc\u00e9nario C&rsquo;est une op\u00e9ration qui se lance sur certaines audiences (Prospects et Nouveaux Donateurs ponctuels)&nbsp;du Fil Rouge habituel, alliant g\u00e9olocalisation et variation de message. Une fois l\u2019internaute g\u00e9olocalis\u00e9, la &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/medecins-sans-frontieres-2\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":31973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[179,199,203,205,331],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00c9DECINS SANS FRONTI\u00c8RES | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d\u2019acquisition pour rappeler aux futurs\/actuels donateurs qu&#039;ils peuvent profiter de r\u00e9duction d&#039;imp\u00f4ts sur les revenus de 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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