{"id":31735,"date":"2020-11-23T10:00:00","date_gmt":"2020-11-23T09:00:00","guid":{"rendered":"https:\/\/www.adventori.com\/?p=31735"},"modified":"2021-06-16T12:16:09","modified_gmt":"2021-06-16T10:16:09","slug":"ralph-lauren","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/ralph-lauren\/","title":{"rendered":"Ralph Lauren"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition dans 3 pays (France, Royaume-Uni, Allemagne) pour promouvoir leur nouveau catalogue de produits hiver.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Une banni\u00e8re g\u00e9n\u00e9raliste s\u2019affichera sous 5 formats diff\u00e9rents et en 3 langues diff\u00e9rentes (fran\u00e7ais, anglais, allemand).<\/p>\n\n\n\n<p>Une fois que l\u2019internaute est g\u00e9olocalis\u00e9, la banni\u00e8re affichera le nom de la ville, l\u2019ic\u00f4ne de la m\u00e9t\u00e9o du jour, la temp\u00e9rature et mettra en avant des produits correspondant \u00e0 ces informations.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Catalogue de produits<\/li><li>Donn\u00e9es annonceurs : wording<\/li><li>M\u00e9t\u00e9o<\/li><li>G\u00e9olocalisation<\/li><li>Langues<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/zenith-logo.jpg\" alt=\"\" class=\"wp-image-40233\" width=\"106\" height=\"70\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Logo_Polo_SmallRL_Blue.png\" alt=\"\" class=\"wp-image-29749\" width=\"119\" height=\"46\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/logo-2.png\" alt=\"\" class=\"wp-image-29758\" width=\"130\" height=\"41\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br><em>Internaute g\u00e9olocalis\u00e9 en France \u2013 M\u00e9t\u00e9o Neige<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter width300\"><video controls poster=\"\/media\/20201118_300x250_RalphLauren_FR_Snow.png\" src=\"\/media\/20201118_300x250_RalphLauren_FR_Snow.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Acquisition<\/strong><\/em><br><em>Internaute g\u00e9olocalis\u00e9 en Allemagne \u2013 M\u00e9t\u00e9o Nuage<\/em><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter width300\"><video controls poster=\"\/media\/20201118_300x250_RalphLauren_DE_Cloud.png\" src=\"\/media\/20201118_300x250_RalphLauren_DE_Cloud.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><em><strong>Acquisition<\/strong><\/em><br><em>Internaute g\u00e9olocalis\u00e9 au Royaume-Uni \u2013 M\u00e9t\u00e9o Soleil<\/em><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter width300\"><video controls poster=\"\/media\/20201118_300x600_RalphLauren_UK_Sun.png\" src=\"\/media\/20201117_300x600_RalphLauren_UK_Sun.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition dans 3 pays (France, Royaume-Uni, Allemagne) pour promouvoir leur nouveau catalogue de produits hiver. Sc\u00e9nario Une banni\u00e8re g\u00e9n\u00e9raliste s\u2019affichera sous 5 formats diff\u00e9rents et en 3 langues diff\u00e9rentes (fran\u00e7ais, anglais, allemand). Une fois que l\u2019internaute est g\u00e9olocalis\u00e9, la banni\u00e8re affichera le nom de la ville, l\u2019ic\u00f4ne de la m\u00e9t\u00e9o du jour, la &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/ralph-lauren\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":31747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[132,179,198,199,330],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ralph Lauren | ADventori<\/title>\n<meta name=\"description\" content=\"Ralph Lauren a choisi ADventori pour une nouvelle campagne d\u2019acquisition dans 3 pays afin de promouvoir leur nouveau catalogue de produits hiver.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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