{"id":3092,"date":"2016-04-21T12:00:11","date_gmt":"2016-04-21T10:00:11","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3092"},"modified":"2016-06-23T18:17:04","modified_gmt":"2016-06-23T16:17:04","slug":"bouygues-immobilier","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bouygues-immobilier\/","title":{"rendered":"Bouygues Immobilier"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectifs de campagne<\/strong><\/h3><p>Personnaliser, centraliser et automatiser toutes les cr\u00e9ations digitales de Bouygues Immobilier, sur l\u2019achat local et national, campagnes et fil rouge.<\/p><h3><strong>Dispositif mis en place<\/strong><\/h3><p>L\u2019objectif \u00e9tant d\u2019am\u00e9liorer la conversion et d\u2019analyser la performance des campagnes.<\/p><ul><li>Collecte des donn\u00e9es<\/li><li>Activation en temps r\u00e9el<\/li><li>Pr\u00e9senter le bien immobilier le plus proche de l\u2019internaute et\/ou celui auquel il s\u2019est int\u00e9ress\u00e9.<\/li><li>Analyse et optimisation des campagnes<\/li><\/ul><p>Campagne activ\u00e9e pour couvrir les strat\u00e9gies retargeting, search et acquisition (g\u00e9oloc).<\/p><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li>Mise en place d\u2019une DMP m\u00e9dia<\/li><li>G\u00e9olocalisation<\/li><li>Flux produit, prix,<\/li><li>Comportement de l\u2019internaute et donn\u00e9es \u00c9diteur\u00a0<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/zenithoptimedia-1.png\" alt=\"zenithoptimedia\" width=\"550\" height=\"178\" class=\"alignnone size-full wp-image-3105\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Bouygues_Immobilier.jpeg\" alt=\"Bouygues_Immobilier\" width=\"2362\" height=\"988\" class=\"alignnone size-full wp-image-3103\" \/><\/p><\/div><br \/><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>PARIS<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3092-1\" width=\"732\" height=\"680\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_BouyguesImmo__ZenithOptimedia_Paris.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_BouyguesImmo__ZenithOptimedia_Paris.mp4\">https:\/\/v4.adventori.com\/media\/300x250_BouyguesImmo__ZenithOptimedia_Paris.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>MONTPELLIER<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3092-2\" width=\"732\" height=\"680\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_BouyguesImmo_ZenithOptimedia_Montpellier.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_BouyguesImmo_ZenithOptimedia_Montpellier.mp4\">https:\/\/v4.adventori.com\/media\/300x250_BouyguesImmo_ZenithOptimedia_Montpellier.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><\/div><div class=\"row\"><\/div><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>\u00a0MARSEILLE<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 730px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3092-3\" width=\"730\" height=\"1562\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_BouyguesImmo__ZenithOptimedia_Marseille.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_BouyguesImmo__ZenithOptimedia_Marseille.mp4\">https:\/\/v4.adventori.com\/media\/300x600_BouyguesImmo__ZenithOptimedia_Marseille.mp4<\/a><\/video><\/div><p style=\"text-align: center;\">\u00a0<\/p><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>CAEN<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\">\u00a0<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 730px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3092-4\" width=\"730\" height=\"1562\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_BouyguesImmo__ZenithOptimedia_Caen.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_BouyguesImmo__ZenithOptimedia_Caen.mp4\">https:\/\/v4.adventori.com\/media\/300x600_BouyguesImmo__ZenithOptimedia_Caen.mp4<\/a><\/video><\/div><p style=\"text-align: center;\">\u00a0<\/p><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagnePersonnaliser, centraliser et automatiser toutes les cr\u00e9ations digitales de Bouygues Immobilier, sur l\u2019achat local et national, campagnes et fil rouge.Dispositif mis en placeL\u2019objectif \u00e9tant d\u2019am\u00e9liorer la conversion et d\u2019analyser la performance des campagnes.Collecte des donn\u00e9esActivation en temps r\u00e9elPr\u00e9senter le bien immobilier le plus proche de l\u2019internaute et\/ou celui auquel il s\u2019est int\u00e9ress\u00e9.Analyse et &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bouygues-immobilier\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":6598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[137,179,180,199,205,207],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bouygues Immobilier | 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