{"id":3063,"date":"2016-05-14T14:29:53","date_gmt":"2016-05-14T12:29:53","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3063"},"modified":"2016-06-24T15:14:37","modified_gmt":"2016-06-24T13:14:37","slug":"club-med","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/club-med\/","title":{"rendered":"Club Med"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectif de campagne<\/strong><\/h3><p>La campagne Club Med Acquisition M\u00e9t\u00e9o Sensitive s\u2019inscrit dans le cadre de la campagne \u00ab\u00a0Besoin d\u2019un break\u00a0\u00bb, et a pour objectif de pr\u00e9senter les 4 villages premium de l\u2019annonceur.<\/p><p>Elle a \u00e9t\u00e9 lanc\u00e9e\u00a0en partenariat avec l\u2019agence m\u00e9dia Amnet et l\u2019agence cr\u00e9a AdFab.<\/p><h3><strong>Dispositif mis en place<\/strong><\/h3><ul><li>La campagne s\u2019appuie sur la m\u00e9t\u00e9o. L\u2019\u00e9cran affiche la temp\u00e9rature en temps r\u00e9el de la ville de l\u2019internaute, ainsi que celle au m\u00eame moment du village Club Med s\u00e9lectionn\u00e9. Le dernier \u00e9cran reprend le nom du village et remonte via le flux prix le prix le moins cher du moment.<\/li><li>Les 4 villages tournent \u00e0 part de voix \u00e9gale. Au clic, l\u2019internaute est redirig\u00e9 vers la page du village pr\u00e9sent\u00e9.<\/li><\/ul><h3><strong>Crit\u00e8res Dynamiques<\/strong><\/h3><ul><li>M\u00e9t\u00e9o sensitive<\/li><li>Flux prix<\/li><li>Images et textes<\/li><li>G\u00e9olocalisation de l\u2019internaute<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/amnet_logo.png\" alt=\"amnet_logo\" width=\"300\" height=\"105\" class=\"alignnone size-full wp-image-3074\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Club_Med.png\" alt=\"Club_Med\" width=\"1745\" height=\"479\" class=\"alignnone size-full wp-image-3076\" \/><\/p><\/div><br \/><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>LILLE CANCUN<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3063-1\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Lille_Cancun.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Lille_Cancun.mp4\">https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Lille_Cancun.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>MARSEILLE MALAISIE<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3063-2\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x230_ClubMed_Amnet_Marseille_Malaisie.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x230_ClubMed_Amnet_Marseille_Malaisie.mp4\">https:\/\/v4.adventori.com\/media\/300x230_ClubMed_Amnet_Marseille_Malaisie.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><\/div><div class=\"row\"><\/div><h4 class=\"row\" style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><div class=\"row\"><\/div><div class=\"row\"><\/div><div class=\"row\"><\/div><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>\u00a0BREST LES MALDIVES<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3063-3\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Brest_Maldives.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Brest_Maldives.mp4\">https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Brest_Maldives.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>MONTPELLIER \u00ceLE MAURICE<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\">\u00a0<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3063-4\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Montpellier_IleMaurice.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Montpellier_IleMaurice.mp4\">https:\/\/v4.adventori.com\/media\/300x250_ClubMed_Amnet_Montpellier_IleMaurice.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4>","protected":false},"excerpt":{"rendered":"<p>Objectif de campagneLa campagne Club Med Acquisition M\u00e9t\u00e9o Sensitive s\u2019inscrit dans le cadre de la campagne \u00ab\u00a0Besoin d\u2019un break\u00a0\u00bb, et a pour objectif de pr\u00e9senter les 4 villages premium de l\u2019annonceur.Elle a \u00e9t\u00e9 lanc\u00e9e\u00a0en partenariat avec l\u2019agence m\u00e9dia Amnet et l\u2019agence cr\u00e9a AdFab.Dispositif mis en placeLa campagne s\u2019appuie sur la m\u00e9t\u00e9o. L\u2019\u00e9cran affiche la temp\u00e9rature &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/club-med\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":3073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,179,198,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Club Med - Campagne d&#039;acquisition M\u00e9t\u00e9o - ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition Club Med qui utilise intelligemment la donn\u00e9e m\u00e9t\u00e9o pour dynamiser le message de ses banni\u00e8res.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/club-med\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Club Med - 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