{"id":3042,"date":"2016-05-08T12:00:41","date_gmt":"2016-05-08T10:00:41","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3042"},"modified":"2016-06-23T13:32:33","modified_gmt":"2016-06-23T11:32:33","slug":"accor","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/accor\/","title":{"rendered":"Accor"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectif de campagne<\/strong><\/h3><p><span>La campagne Accor a \u00e9t\u00e9 con\u00e7ue afin de promouvoir l\u2019offre h\u00f4teli\u00e8re du groupe dans 5 villes en Europe pour tous les budgets, ainsi que la qualit\u00e9 du service sur place.<\/span><\/p><h3><strong>Dispositif mis en place<\/strong><\/h3><ul><li>Le dispositif est compos\u00e9 d\u2019une banni\u00e8re \u00ab\u00a0ville\u00a0\u00bb et d\u2019une banni\u00e8re \u00ab\u00a0h\u00f4tel\u00a0\u00bb.<\/li><li>Les banni\u00e8res, via le flux produit, vont proposer le nombre d\u2019h\u00f4tel disponible dans chaque ville ou pays, ainsi que le prix le moins cher en temps r\u00e9el.<\/li><li>Les images changent en fonction des villes.<\/li><li>Un Multi-variant testing\u00a0est r\u00e9alis\u00e9 sur :<br \/>\u2013 les images (4\/5 images)<br \/>\u2013 le CTA (2 CTA)<br \/>\u2013 le wording (2 wordings)<\/li><\/ul><h3><strong>Crit\u00e8res Dynamiques<\/strong><\/h3><ul><li>Flux produit<\/li><li>Images, textes et CTA<\/li><li>Multi-Variant Testing<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Netbooster.png\" alt=\"Netbooster\" width=\"620\" height=\"171\" class=\"alignnone size-full wp-image-2395\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/accor.jpg\" alt=\"accor\" width=\"844\" height=\"313\" class=\"alignnone size-full wp-image-3045\" \/><\/p><\/div><br \/><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>PARIS<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3042-1\" width=\"320\" height=\"290\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_AccorHotel_Netbooster_Paris.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_AccorHotel_Netbooster_Paris.mp4\">https:\/\/v4.adventori.com\/media\/300x250_AccorHotel_Netbooster_Paris.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>BARCELONE<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p style=\"text-align: center;\"><\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3042-2\" width=\"320\" height=\"290\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_AccorHotel_Netbooster_Barcelone.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_AccorHotel_Netbooster_Barcelone.mp4\">https:\/\/v4.adventori.com\/media\/300x250_AccorHotel_Netbooster_Barcelone.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><\/div><div class=\"row\"><\/div><div class=\"row\"><\/div><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><\/div><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>LONDRES<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3042-3\" width=\"320\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_AccorHotel_Netbooster_Londres.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_AccorHotel_Netbooster_Londres.mp4\">https:\/\/v4.adventori.com\/media\/300x600_AccorHotel_Netbooster_Londres.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\">H\u00d4TEL<\/h4><div class=\"row\"><div class=\"col-md-2\"><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3042-4\" width=\"320\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_AccorHotel_Netbooster_Hotel.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_AccorHotel_Netbooster_Hotel.mp4\">https:\/\/v4.adventori.com\/media\/300x600_AccorHotel_Netbooster_Hotel.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><h4 style=\"text-align: center;\"><em>\u00a0<\/em><\/h4><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectif de campagneLa campagne Accor a \u00e9t\u00e9 con\u00e7ue afin de promouvoir l\u2019offre h\u00f4teli\u00e8re du groupe dans 5 villes en Europe pour tous les budgets, ainsi que la qualit\u00e9 du service sur place.Dispositif mis en placeLe dispositif est compos\u00e9 d\u2019une banni\u00e8re \u00ab\u00a0ville\u00a0\u00bb et d\u2019une banni\u00e8re \u00ab\u00a0h\u00f4tel\u00a0\u00bb.Les banni\u00e8res, via le flux produit, vont proposer le nombre d\u2019h\u00f4tel &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/accor\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":3043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,142,179,182],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accor Hotels - Acquisition et Multivariant testing - ADventori<\/title>\n<meta name=\"description\" content=\"Accor Hotels utilise la solution Multivariant testing d&#039;ADventori pour d\u00e9finir quels sont les CTA, images et accroches les plus pertinentes pour sa sampagne\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/accor\/\" 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