{"id":3025,"date":"2016-02-09T12:21:07","date_gmt":"2016-02-09T11:21:07","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3025"},"modified":"2017-01-03T18:24:40","modified_gmt":"2017-01-03T17:24:40","slug":"rowenta","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/rowenta\/","title":{"rendered":"Rowenta"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><p><em>\u00a0<\/em><\/p><h3><strong>Objectif de campagne<\/strong><\/h3><p><span>Rowenta, marque phare du groupe SEB, lance son purificateur d\u2019air <\/span><em>Intense Pur Air<\/em><span>.\u00a0Pour sa promotion,\u00a0<\/span><span>\u00a0Rowenta lance une campagne d\u2019acquisition coupl\u00e9e \u00e0 une campagne de retargeting. Cette campagne va mettre le produit en avant gr\u00e2ce \u00e0 2 sc\u00e9narios\u00a0: web-to-store et notori\u00e9t\u00e9.<\/span><\/p><h3><strong>Sc\u00e9nario<\/strong><\/h3><p><span>Que ce soit en retargeting ou en acquisition, <\/span><strong>2 sc\u00e9narios seront ind\u00e9pendamment jou\u00e9s :<\/strong><\/p><ul><li><strong>Sc\u00e9nario Web-to-Store :<\/strong><span> <\/span><br \/><span>Le produit est pr\u00e9sent\u00e9. <\/span><br \/><span>Puis on invite le prospect \u00e0 le d\u00e9couvrir dans le point de vente le plus proche : Darty ou Boulanger.<\/span><\/li><li><strong>Sc\u00e9nario Notori\u00e9t\u00e9 : <\/strong><br \/>Pr\u00e9sentation d\u2019une alerte qualit\u00e9 de l\u2019air pour le niveau de pollution afin de cr\u00e9er de l\u2019app\u00e9tence vers le produit. <br \/>Puis inviter l\u2019internaute \u00e0 le d\u00e9couvrir sur le site de la marque.<\/li><\/ul><p><span>Un multi-variant testing est en place afin d\u2019\u00e9valuer quel sc\u00e9nario est\u00a0le plus impactant.<\/span><\/p><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li><span style=\"line-height: 1.42857;\"><span>G\u00e9olocalisation de l\u2019utilisateur<\/span><\/span><\/li><li><span style=\"line-height: 1.42857;\"><span>Flux de niveau de pollution de l\u2019air<\/span><\/span><\/li><li><span>Liste des points de vente Boulanger et Darty<\/span><\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Netbooster.png\" alt=\"Netbooster\" width=\"140\" height=\"39\" class=\"alignnone  wp-image-2395\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/groupe-seb-logo.jpg\" alt=\"groupe-seb-logo\" width=\"94\" height=\"143\" class=\"alignnone  wp-image-3034\" \/><\/p><\/div><br \/><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><div class=\"row\"><\/div><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>BORDEAUX<\/i><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3025-1\" width=\"734\" height=\"680\" poster=\"https:\/\/v4.adventori.com\/media\/etape1_magasins.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300X250_Rowenta_NetBooster_Bordeaux_scenario1.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300X250_Rowenta_NetBooster_Bordeaux_scenario1.mp4\">https:\/\/v4.adventori.com\/media\/300X250_Rowenta_NetBooster_Bordeaux_scenario1.mp4<\/a><\/video><\/div><p>&nbsp;<\/p><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>\u00a0PARIS &#8211;\u00a0P\u00c9RIODE\u00a0DE POLLUTION<\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 726px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3025-2\" width=\"726\" height=\"672\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_Rowenta__NetBooster_Paris_Scenar2.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_Rowenta__NetBooster_Paris_Scenar2.mp4\">https:\/\/v4.adventori.com\/media\/300x250_Rowenta__NetBooster_Paris_Scenar2.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><div class=\"row\"><\/div><div class=\"row\"><div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-4\"><h4 style=\"text-align: center;\">\u00a0<\/h4><\/div><div class=\"col-md-4\"><h4 style=\"text-align: center;\"><em>MARSEILLE<\/em><\/h4><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3025-3\" width=\"732\" height=\"1556\" poster=\"https:\/\/v4.adventori.com\/media\/poster_rowenta-1.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_Rowenta__NetBooster_Marseille_Scenar1.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_Rowenta__NetBooster_Marseille_Scenar1.mp4\">https:\/\/v4.adventori.com\/media\/300x600_Rowenta__NetBooster_Marseille_Scenar1.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-4\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0Objectif de campagneRowenta, marque phare du groupe SEB, lance son purificateur d\u2019air Intense Pur Air.\u00a0Pour sa promotion,\u00a0\u00a0Rowenta lance une campagne d\u2019acquisition coupl\u00e9e \u00e0 une campagne de retargeting. Cette campagne va mettre le produit en avant gr\u00e2ce \u00e0 2 sc\u00e9narios\u00a0: web-to-store et notori\u00e9t\u00e9.Sc\u00e9narioQue ce soit en retargeting ou en acquisition, 2 sc\u00e9narios seront ind\u00e9pendamment jou\u00e9s :Sc\u00e9nario &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/rowenta\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":3026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[204,178,179,180,181,182,200],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rowenta | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne de branding web-to-store de Rowenta, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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