{"id":3006,"date":"2016-05-10T10:00:05","date_gmt":"2016-05-10T08:00:05","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=3006"},"modified":"2016-06-23T13:28:50","modified_gmt":"2016-06-23T11:28:50","slug":"heineken","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/heineken\/","title":{"rendered":"Heineken"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><p>&nbsp;<\/p><h3><strong>Objectif de campagne<\/strong><\/h3><p>En 2015, Heineken lance pour la premi\u00e8re fois sa campagne <strong>Support your bar<\/strong>.\u00a0Lors de cette op\u00e9ration, Heineken invite les consommateurs \u00e0 voter en ligne sur <a href=\"http:\/\/www.supportyourbar.com\/#\/\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.supportyourbar.com\/#\/', 'supportyourbar.com']);\" target=\"_blank\" class=\"external external_icon\" rel=\"nofollow\">supportyourbar.com<\/a>\u00a0pour leur \u00e9tablissement favori, partout en France. \u00a0<\/p><p><span>Cette campagne\u00a0web et mobile vise\u00a0\u00e0 soutenir l\u2019op\u00e9ration d\u2019incentive de la marque aupr\u00e8s de son r\u00e9seau de distribution.<\/span><\/p><h3><strong>Sc\u00e9nario<\/strong><\/h3><ul><li>Pr\u00e9sentation de 3 bars correspondant \u00e0 la g\u00e9olocalisation de l\u2019internaute.<\/li><li>Au clic, redirection sur une landing page d\u00e9di\u00e9e aux votes.<\/li><\/ul><h3><strong>Crit\u00e8res Dynamiques<\/strong><\/h3><ul><li>G\u00e9olocalisation de l\u2019internaute<\/li><li>Listes des points de vente<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Starcom.png\" alt=\"Starcom\" width=\"145\" height=\"123\" class=\"alignnone  wp-image-2765\" \/><\/p><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/heineken-1.jpg\" alt=\"heineken\" width=\"517\" height=\"174\" class=\"alignnone size-full wp-image-2598\" \/><\/p><\/div><br \/><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><div class=\"row\"><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>LYON<\/i><\/h4><div class=\"row\"><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3006-1\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x250_Heineken_Starcom_Lyon.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x250_Heineken_Starcom_Lyon.mp4\">https:\/\/v4.adventori.com\/media\/300x250_Heineken_Starcom_Lyon.mp4<\/a><\/video><\/div><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><i>NICE<\/i><\/h4><div class=\"row\"><div class=\"col-md-8\"><div style=\"width: 734px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3006-2\" width=\"734\" height=\"674\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_Nice.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_Nice.mp4\">https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_Nice.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><br \/><br \/><\/div><\/div><div class=\"row\"><\/div><h4 class=\"row\" style=\"text-align: center;\"><\/h4><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>\u00a0METZ-NANCY<\/em><\/h4><div class=\"row\"><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3006-3\" width=\"732\" height=\"1540\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_MetzNancy.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_MetzNancy.mp4\">https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_MetzNancy.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>BREST<\/em><\/h4><div class=\"row\"><div class=\"col-md-8\"><div style=\"width: 732px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3006-4\" width=\"732\" height=\"1540\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_Brest.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_Brest.mp4\">https:\/\/v4.adventori.com\/media\/300x600_Heineken__Starcom_Brest.mp4<\/a><\/video><\/div><\/div><\/div><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;Objectif de campagneEn 2015, Heineken lance pour la premi\u00e8re fois sa campagne Support your bar.\u00a0Lors de cette op\u00e9ration, Heineken invite les consommateurs \u00e0 voter en ligne sur supportyourbar.com\u00a0pour leur \u00e9tablissement favori, partout en France. \u00a0Cette campagne\u00a0web et mobile vise\u00a0\u00e0 soutenir l\u2019op\u00e9ration d\u2019incentive de la marque aupr\u00e8s de son r\u00e9seau de distribution.Sc\u00e9narioPr\u00e9sentation de 3 bars correspondant &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/heineken\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":6168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[133,134,178,181,184,199,200],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken - Campagne Support your Bar - ADventori<\/title>\n<meta name=\"description\" content=\"Pour sa campagne Support your Bar, Heineken a utilis\u00e9 la technologie d&#039;ADventori pour afficher les bars les plus proches. 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