{"id":29663,"date":"2020-06-15T10:00:00","date_gmt":"2020-06-15T08:00:00","guid":{"rendered":"https:\/\/www.adventori.com\/?p=29663"},"modified":"2021-06-16T12:18:52","modified_gmt":"2021-06-16T10:18:52","slug":"leroy-merlin-campagne-acquisition","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/leroy-merlin-campagne-acquisition\/","title":{"rendered":"Leroy Merlin"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition pour promouvoir 11 produits de mani\u00e8re al\u00e9atoire durant l\u2019op\u00e9ration \u00ab&nbsp;Vivons les beaux jours&nbsp;\u00bb du 13 mai au 30 juin.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Dans une optique drive-to-store, la banni\u00e8re affichera le point de vente le plus proche de l\u2019internaute en fonction de sa g\u00e9olocalisation.<\/p>\n\n\n\n<p>Si la g\u00e9olocalisation n\u2019est pas possible, une banni\u00e8re g\u00e9n\u00e9rique sans produit et sans point de vente mis en avant s\u2019affichera.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>G\u00e9olocalisation <\/li><li>Catalogue produits : produits, prix, description, stocks, garantie<\/li><li>Liste des points de vente<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/deepreach-logo.png\" alt=\"Logo Deepreach \" class=\"wp-image-29826\" width=\"111\" height=\"89\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Logo-Leroy-Merlin.png\" alt=\"Logo Leroy Merlin\" class=\"wp-image-29666\" width=\"99\" height=\"59\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/logo-1.png\" alt=\"Logo ADventori\" class=\"wp-image-29668\" width=\"124\" height=\"39\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br><em>Internaute g\u00e9olocalis\u00e9 \u00e0 Nice<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/20200602_300x250_LeroyMerlin_Nice.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br><em>Internaute g\u00e9olocalis\u00e9 \u00e0 Brest<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/20200602_300x250_LeroyMerlin_Brest.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br><em>Internaut\u00e9 g\u00e9olocalis\u00e9 \u00e0 Beaubourg<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/20200602_300x600_LeroyMerlin_Beaubourg.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition pour promouvoir 11 produits de mani\u00e8re al\u00e9atoire durant l\u2019op\u00e9ration \u00ab&nbsp;Vivons les beaux jours&nbsp;\u00bb du 13 mai au 30 juin. Sc\u00e9nario Dans une optique drive-to-store, la banni\u00e8re affichera le point de vente le plus proche de l\u2019internaute en fonction de sa g\u00e9olocalisation. Si la g\u00e9olocalisation n\u2019est pas possible, une banni\u00e8re g\u00e9n\u00e9rique sans produit &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/leroy-merlin-campagne-acquisition\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":29689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[142,179,181,199,200,214],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leroy Merlin - Campagne d&#039;acquisition | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ADventori est intervenue durant l&#039;op\u00e9ration sp\u00e9ciale &quot;Vivons les beaux jours&quot; de Leroy Merlin pour promouvoir 11 produits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/leroy-merlin-campagne-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leroy Merlin - 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