{"id":29610,"date":"2020-06-16T14:00:00","date_gmt":"2020-06-16T12:00:00","guid":{"rendered":"https:\/\/www.adventori.com\/?p=29610"},"modified":"2021-06-16T12:16:45","modified_gmt":"2021-06-16T10:16:45","slug":"canal-campagnes-acquisition-retargeting","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/canal-campagnes-acquisition-retargeting\/","title":{"rendered":"Canal+"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<ul><li>Campagne d\u2019acquisition pour promouvoir l\u2019offre de La Ligue 1 <br>sur Canal+ <\/li><li>Campagne d\u2019acquisition et de retargeting pour promouvoir l\u2019offre <br>Multiprogrammes Cin\u00e9ma -26 ans<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Les banni\u00e8res sont personnalis\u00e9es en fonction des centres d\u2019int\u00e9r\u00eats de l\u2019internaute (sport, cin\u00e9ma, s\u00e9ries) ainsi que sa tranche d\u2019\u00e2ge (cf -26 ans).<\/p>\n\n\n\n<p>Selon la p\u00e9riode de l\u2019ann\u00e9e, des banni\u00e8res avec des offres g\u00e9n\u00e9ralistes peuvent \u00e9galement \u00eatre affich\u00e9es. <\/p>\n\n\n\n<p>Pour le retargeting, les banni\u00e8res doivent \u00eatre affich\u00e9es selon la derni\u00e8re page visit\u00e9e par l\u2019internaute.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>G\u00e9olocalisation<\/li><li>Donn\u00e9es DMP<\/li><li>Donn\u00e9es annonceurs : wording, listes des programmes, prix, dates, r\u00e9ductions<\/li><li>Donn\u00e9es sports : dates, horaires, calendrier des matchs<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/HavasMedia-1.png\" alt=\"\" class=\"wp-image-29619\" width=\"186\" height=\"35\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Canal.png\" alt=\"\" class=\"wp-image-29621\" width=\"109\" height=\"27\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/betc-logo.jpg\" alt=\"\" class=\"wp-image-29623\" width=\"86\" height=\"61\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong><em>Acquisition<\/em><br><\/strong><em>Multiprogrammes<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"https:\/\/v4.adventori.com\/media\/20200526_300x250_Canal_Multiprogrammes.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong><em>Retargeting<\/em><br><\/strong><em>Offre Disney+<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/20200526_300x250_Canal_Retargeting.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><br><em>Foot<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/20200526_300x600_Canal_Foot.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition pour promouvoir l\u2019offre de La Ligue 1 sur Canal+ Campagne d\u2019acquisition et de retargeting pour promouvoir l\u2019offre Multiprogrammes Cin\u00e9ma -26 ans Sc\u00e9nario Les banni\u00e8res sont personnalis\u00e9es en fonction des centres d\u2019int\u00e9r\u00eats de l\u2019internaute (sport, cin\u00e9ma, s\u00e9ries) ainsi que sa tranche d\u2019\u00e2ge (cf -26 ans). Selon la p\u00e9riode de l\u2019ann\u00e9e, des banni\u00e8res avec &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/canal-campagnes-acquisition-retargeting\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":29697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[201,203,205,139,179,180,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canal+ - Campagnes d&#039;acquisition et retargeting | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Canal+ a utilis\u00e9 la DCO d&#039;ADventori pour personnaliser ses campagnes d&#039;acquisition et retargeting autour de ses offres multiples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/canal-campagnes-acquisition-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canal+ - Campagnes d&#039;acquisition et retargeting | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Canal+ a utilis\u00e9 la DCO d&#039;ADventori pour personnaliser ses campagnes d&#039;acquisition et retargeting autour de ses offres multiples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/canal-campagnes-acquisition-retargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:16:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/20200610_300x250_Canal_FeaturedImage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/canal-campagnes-acquisition-retargeting\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/20200610_300x250_Canal_FeaturedImage.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/20200610_300x250_Canal_FeaturedImage.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/canal-campagnes-acquisition-retargeting\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/canal-campagnes-acquisition-retargeting\/\",\"name\":\"Canal+ - 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