{"id":29299,"date":"2020-05-05T10:23:29","date_gmt":"2020-05-05T08:23:29","guid":{"rendered":"https:\/\/www.adventori.com\/?p=29299"},"modified":"2020-05-06T09:47:52","modified_gmt":"2020-05-06T07:47:52","slug":"adventori-renforce-sa-dimension-conseil-aupres-des-marques","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/adventori-renforce-sa-dimension-conseil-aupres-des-marques\/","title":{"rendered":"ADventori renforce sa dimension conseil          aupr\u00e8s des marques"},"content":{"rendered":"\n<p><strong>Communiqu\u00e9 de presse <\/strong><\/p>\n\n\n\n<p>Paris, le 5 mai 2020<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">ADventori renforce sa dimension conseil aupr\u00e8s des marques<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>La mise en place de campagnes data-driven n\u00e9cessite une organisation et une int\u00e9gration technique plus fines qu\u2019une campagne digitale classique. L\u2019ex\u00e9cution est plus que jamais intimement li\u00e9e \u00e0 la strat\u00e9gie.<\/strong><\/p>\n\n\n\n<p><strong>Pour accompagner les marques dans leur strat\u00e9gie publicitaire digitale, ADventori met \u00e0 leur disposition des offres de conseil tactique et op\u00e9rationnel, alliant services et technologies.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 9\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Dire et faire<\/strong><\/h4>\n\n\n\n<p>Face \u00e0 la complexit\u00e9 du march\u00e9, les marques ont su s\u2019adosser aux structures de conseil, dont les analyses pertinentes ne sont pas toujours applicables ou efficaces lorsqu\u2019elles sont confront\u00e9es \u00e0 la complexit\u00e9 technologique de l\u2019ad tech.&nbsp;<\/p>\n\n\n\n<p>ADventori propose un accompagnement sur mesure aux marques, o\u00f9 ce qui est conseill\u00e9 est ex\u00e9cut\u00e9, et o\u00f9 l\u2019op\u00e9rationnel r\u00e9pond aux strat\u00e9gies.&nbsp;<\/p>\n\n\n\n<p>Chaque conseil strat\u00e9gique est associ\u00e9 \u00e0 une m\u00e9thodologie et \u00e0 un protocole d\u2019ex\u00e9cution.<\/p>\n\n\n\n<p>Les marques qui souhaitent acc\u00e9l\u00e9rer leur compr\u00e9hension et leur organisation ont acc\u00e8s \u00e9galement aux 3 options suivantes :&nbsp;<\/p>\n\n\n\n<ul><li>Un audit et les conseils strat\u00e9giques qui en r\u00e9sultent<\/li><li>Une formation autour de la DCO*, ses attendus et potentiels<\/li><li>Des ateliers op\u00e9rationnels et structurants<\/li><\/ul>\n\n\n\n<p>Sc\u00e9narisation cr\u00e9ative DCO, d\u00e9clinaison des messages cr\u00e9atifs, int\u00e9gration des donn\u00e9es, compatibilit\u00e9 technologique, trafficking de tous formats publicitaires, protocoles stricts de mesure, application des r\u00e8gles business, acc\u00e8s aux rapports de campagne \u2013 autant de sujets qui n\u00e9cessitent un processus d\u2019accompagnement visant \u00e0 unifier les \u00e9tapes de d\u00e9ploiement, o\u00f9 se trouvent de r\u00e9els points de friction et d\u2019inefficience.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><em>*DCO : Dynamic Creative Optimization<\/em><\/h6>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 3\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div style=\"height:105px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/ampoule_flat-5.png\" alt=\"\" class=\"wp-image-29323\" width=\"190\" height=\"157\"\/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 3\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/syncro-4.png\" alt=\"\" class=\"wp-image-29326\" width=\"148\" height=\"125\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 9\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Pour quels objectifs ?&nbsp;<\/strong><\/h4>\n\n\n\n<ul><li>Cr\u00e9er des sc\u00e9narios de campagnes data-driven<\/li><li>D\u00e9finir les arbres de d\u00e9cision des campagnes<\/li><li>D\u00e9ployer les kits cr\u00e9atifs digitaux dynamiques qui leur correspondent (design et post-prod HTML5)<\/li><li>\u00c9conomiser des frais de cr\u00e9ation en produisant des supports HTML5 \u00e9volutifs et multi-campagnes (Meta-template)<\/li><li>Assurer le trafficking et le tracking de ces campagnes, en veillant \u00e0 ce que chaque ligne soit utile et lisible dans un rapport statistique<\/li><li>Am\u00e9liorer les analyses des campagnes en normalisant les plans de taggage, et les mettre en miroir de la strat\u00e9gie de la marque<\/li><li>Obtenir des r\u00e9sultats certains et comparables gr\u00e2ce \u00e0 des protocoles et analyses stricts de multivariant testing<\/li><li>D\u00e9finir la strat\u00e9gie d\u2019ad serving globale selon l\u2019organisation de la marque et ses objectifs<\/li><li>Configurer l\u2019ad server de la marque et op\u00e9rer l\u2019ad serving des campagnes&nbsp;<\/li><li>Mesurer l\u2019impact des campagnes digitales en pr\u00e9- et post-test d\u2019\u00e9tudes publicitaires<\/li><li>Fluidifier les interactions entre les partenaires en assurant une gestion de projet fond\u00e9e sur l\u2019expertise pour le compte de la marque, aupr\u00e8s de tous les intervenants (compatibilit\u00e9, synchronisation des t\u00e2ches, gestion de planning)<\/li><\/ul>\n\n\n\n<p><strong>Renault, Nissan, Air France, M\u00e9decins Sans Fronti\u00e8res, GMF, OUIsncf, OUIgo, Canal+, Decathlon<\/strong> \u2026 font d\u00e9j\u00e0 appel aux services augment\u00e9s de ADventori.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 9\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Gagner collectivement 33% de performance<\/strong><\/h4>\n\n\n\n<p>L\u2019enjeu est simple : concevoir et mettre en ligne des campagnes data-driven. Les annonceurs peuvent avoir \u00e0 traiter avec plus de 20 interm\u00e9diaires avant de mettre en ligne leurs campagnes et d\u2019avoir acc\u00e8s \u00e0 leurs donn\u00e9es. C\u00f4t\u00e9 partenaires, la couture entre cr\u00e9a, data et m\u00e9dia est de plus en plus technique, il devient difficile de se concentrer sur son savoir-faire et d\u2019absorber le m\u00e9tier de l\u2019autre.<\/p>\n\n\n\n<p><em>\u00ab ADventori est au c\u0153ur des campagnes data-driven depuis 10 ans. Notre r\u00f4le est de comprendre les m\u00e9tiers qui nous entourent et de les synchroniser afin de permettre une ex\u00e9cution parfaite des campagnes, et que chacun puisse exceller dans son domaine. Nous avons non seulement les outils pour y arriver, mais l\u2019expertise pour l\u2019accompagner. \u00bb,<\/em> d\u00e9clare <strong>Pierre-Antoine Durgeat, CEO d\u2019ADventori.<\/strong><\/p>\n\n\n\n<p>Ainsi, synchroniser les technos et normaliser les flux n\u00e9cessaires au d\u00e9ploiement d\u2019une campagne n\u00e9cessitent un r\u00e9el pilote dans l\u2019avion, neutre, d\u00e9complex\u00e9 de l\u2019\u00e9cosyst\u00e8me. L\u2019objectif est clair, sortir la campagne dans les temps et \u00eatre capable de la mesurer objectivement. Op\u00e9rer correctement une campagne permettra de couper la complexit\u00e9 ainsi que de convertir les gains d&rsquo;efficacit\u00e9 en performances sup\u00e9rieures et retour sur investissement pour les marques. A cela s\u2019ajoute, la compl\u00e9tude du fameux adage \u00ab le temps c\u2019est de l\u2019argent \u00bb. <strong>Et si l\u2019ex\u00e9cution correcte d\u2019une campagne nous faisait collectivement gagner 33% de perf ?<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 3\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/fuse\u0301e_flat-1.png\" alt=\"\" class=\"wp-image-29330\" width=\"160\" height=\"166\"\/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color has-background no-border-radius\" href=\"https:\/\/v4.adventori.com\/media\/202005-Communiqu\u00e9-de-Presse-ADventori-services-augment\u00e9s.pdf\" style=\"background-color:#2d80ab;color:#fefefe\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le CP<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p><strong>CONTACT PRESSE<\/strong><\/p>\n\n\n\n<p>Carole Ellouk \u2013 06 86 45 21 07 \u2013 <a href=\"mailto:carole.ellouk@adventori.com\">carole.ellouk@adventori.com<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p><strong>A PROPOS D\u2019ADVENTORI<\/strong><\/p>\n\n\n\n<p>Cr\u00e9\u00e9e en 2009, ADventori est une Creative Advertising Technology qui a pour vocation de personnaliser, mesurer et optimiser la publicit\u00e9 digitale. Notre expertise technique et notre savoir-faire permettent aux annonceurs r\u00e9aliser les campagnes data-driven : de la d\u00e9clinaison de messages, \u00e0 l\u2019int\u00e9gration de donn\u00e9es, au trafficking de tous formats publicitaires. Au-del\u00e0 de l\u2019optimisation du m\u00e9dia et de la cr\u00e9ation, ADventori rationalise l\u2019ex\u00e9cution des campagnes, cr\u00e9ant ainsi une organisation optimale pour piloter un \u00e9cosyst\u00e8me complexe.<\/p>\n\n\n\n<p>Leader en France, voici nos r\u00e9f\u00e9rences en Europe : Renault, SFR, OUI.sncf, Fressnapf, GMF, Nissan, Mini, Decathlon, Transavia, Air France, Canal+.<\/p>\n\n\n\n<p><a href=\"https:\/\/v4.adventori.com\/fr\/\">www.adventori.com\/fr<\/a><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/ADventori\/?utm_source=siteadventori&#038;utm_medium=site&#038;utm_campaign=202005CPservices\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/adventori\/?utm_source=siteadventori&#038;utm_medium=site&#038;utm_campaign=202005CPservices\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communiqu\u00e9 de presse Paris, le 5 mai 2020 ADventori renforce sa dimension conseil aupr\u00e8s des marques La mise en place de campagnes data-driven n\u00e9cessite une organisation et une int\u00e9gration technique plus fines qu\u2019une campagne digitale classique. L\u2019ex\u00e9cution est plus que jamais intimement li\u00e9e \u00e0 la strat\u00e9gie. Pour accompagner les marques dans leur strat\u00e9gie publicitaire digitale, &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/adventori-renforce-sa-dimension-conseil-aupres-des-marques\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":29383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADventori renforce sa dimension conseil     aupr\u00e8s des marques | ADventori<\/title>\n<meta name=\"description\" content=\"ADventori propose un accompagnement sur mesure aux marques afin d&#039;allier des conseils tactiques \u00e0 l\u2019ex\u00e9cution des campagnes data-driven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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