{"id":28469,"date":"2020-02-10T18:10:38","date_gmt":"2020-02-10T17:10:38","guid":{"rendered":"https:\/\/www.adventori.com\/?p=28469"},"modified":"2020-02-10T18:10:40","modified_gmt":"2020-02-10T17:10:40","slug":"data-et-creativite-un-difficile-equilibre-pour-les-agences-de-creation","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/data-et-creativite-un-difficile-equilibre-pour-les-agences-de-creation\/","title":{"rendered":"Data et cr\u00e9ativit\u00e9 : un difficile \u00e9quilibre pour les agences de cr\u00e9ation"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-md-3\">\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Journal-du-Net.jpg\" alt=\"\" width=\"2497\" height=\"1241\" class=\"alignnone size-full wp-image-1666\">\n\n<\/div>\n<div class=\"col-md-7\">\n<h3>Data, cr\u00e9a, DCO&#8230; un sujet encore difficile pour les agences<\/h3>\nAlors que la DCO est un sujet strat\u00e9gique pour les marques, il semble que sa prise en charge par les agences soient encore complexe.\n\nEntre la n\u00e9cessit\u00e9 de r\u00e9pondre aux choix strat\u00e9giques des marques, et celle de pr\u00e9server leur marge&#8230; D\u00e9cryptage d&rsquo;un choix difficile \u00e0 d\u00e9couvrir dans&nbsp;l&rsquo;article publi\u00e9 par le <strong>Journal du Net<\/strong>, le 6 f\u00e9vrier 2020.\n<h4><\/h4>\n<h4 class=\"j-blog-header j-blog-headline\"><button class=\"btn btn-primary\"><a href=\"https:\/\/www.journaldunet.com\/ebusiness\/publicite\/1488595-data-et-creativite-un-difficile-equilibre-pour-les-agences-de-creation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Voir sur le site<\/a><\/button> <a href=\"https:\/\/v4.adventori.com\/media\/20200206-Data-et-cr\u00e9ativit\u00e9-_-un-difficile-\u00e9quilibre-pour-les-agences-de-cr\u00e9at_-www.journaldunet.com_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"btn btn-primary\">Voir la capture<\/button><\/a><\/h4>\n<\/div>\n<\/div>\n<div class=\"row\"><\/div>\n<span>&nbsp;<a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/span>","protected":false},"excerpt":{"rendered":"<p>Data, cr\u00e9a, DCO&#8230; un sujet encore difficile pour les agences Alors que la DCO est un sujet strat\u00e9gique pour les marques, il semble que sa prise en charge par les agences soient encore complexe. Entre la n\u00e9cessit\u00e9 de r\u00e9pondre aux choix strat\u00e9giques des marques, et celle de pr\u00e9server leur marge&#8230; D\u00e9cryptage d&rsquo;un choix difficile \u00e0 &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/data-et-creativite-un-difficile-equilibre-pour-les-agences-de-creation\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":1665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data et cr\u00e9ativit\u00e9 : un difficile \u00e9quilibre pour les agences de cr\u00e9ation | ADventori<\/title>\n<meta name=\"description\" content=\"Alors que la DCO est un sujet strat\u00e9gique pour les marques, il semble que sa prise en charge par les agences soient encore 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