{"id":28119,"date":"2019-12-16T10:42:37","date_gmt":"2019-12-16T09:42:37","guid":{"rendered":"https:\/\/www.adventori.com\/?p=28119"},"modified":"2021-06-16T12:19:44","modified_gmt":"2021-06-16T10:19:44","slug":"accorhotels","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/accorhotels\/","title":{"rendered":"AccorHotels"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<ul><li>Campagne d\u2019acquisition contextualis\u00e9e sur Kayak et TripAdvisor<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<ul><li>En fonction de la recherche effectu\u00e9e par l\u2019internaute, la banni\u00e8re affiche des h\u00f4tels \u00e0 proximit\u00e9 de l\u2019a\u00e9roport de destination renseign\u00e9e. <\/li><li>En fonction de l\u2019origine de d\u00e9part (UK, France ou Allemagne) le wording de la banni\u00e8re s\u2019adapte \u00e0 la position de l\u2019internaute et \u00e0 sa langue.<\/li><\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Multivariant testing<\/span><\/strong><span style=\"text-decoration: underline;\"> <\/span><br>La marque a d\u00e9cid\u00e9 de tester le niveau d\u2019engagement des diff\u00e9rents visuels propos\u00e9s dans les banni\u00e8res (villes vs h\u00f4tels).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Flux annonceur : disponibilit\u00e9s, prix, etc.<\/li><li>Wording et visuels<\/li><li>G\u00e9olocalisation<\/li><li>Organisation et traitement des flux IATA<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/iProspect-2.png\" alt=\"\" class=\"wp-image-28176\" width=\"225\" height=\"225\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/KayakTrip.png\" alt=\"\" class=\"wp-image-28174\" width=\"225\" height=\"225\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/AcorHotels.png\" alt=\"\" class=\"wp-image-28172\" width=\"225\" height=\"225\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ADventori_Logo.png\" alt=\"\" class=\"wp-image-27072\" width=\"225\" height=\"225\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Contextualisation sur TripAdvisor<br> Porto (DE)<\/strong><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter width300\"><video controls src=\"\/media\/300x250_AccorHotels-DE.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"> <em><strong>Contextualisation sur TripAdvisor<br> Montr\u00e9al (UK)<\/strong><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter text-center width300\"><video controls src=\"\/media\/300x250_Contextualisation-TripAdvisor-UK.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em><strong>Contextualisation TripAdvisor &#8211; Paris (France)<\/strong><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video aligncenter text-center\"><video controls src=\"\/media\/300x600_Contextualisation-Tripadvisor-Paris.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition contextualis\u00e9e sur Kayak et TripAdvisor Sc\u00e9nario En fonction de la recherche effectu\u00e9e par l\u2019internaute, la banni\u00e8re affiche des h\u00f4tels \u00e0 proximit\u00e9 de l\u2019a\u00e9roport de destination renseign\u00e9e. En fonction de l\u2019origine de d\u00e9part (UK, France ou Allemagne) le wording de la banni\u00e8re s\u2019adapte \u00e0 la position de l\u2019internaute et \u00e0 sa langue. Multivariant &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/accorhotels\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":28167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[124,179,199,207],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AccorHotels | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/accorhotels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AccorHotels | ADventori\" \/>\n<meta property=\"og:description\" content=\"Objectifs Campagne d\u2019acquisition contextualis\u00e9e sur Kayak et TripAdvisor Sc\u00e9nario En fonction de la recherche effectu\u00e9e par l\u2019internaute, la banni\u00e8re affiche des h\u00f4tels \u00e0 proximit\u00e9 de l\u2019a\u00e9roport de destination renseign\u00e9e. 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