{"id":27976,"date":"2020-01-28T15:55:28","date_gmt":"2020-01-28T14:55:28","guid":{"rendered":"https:\/\/www.adventori.com\/?p=27976"},"modified":"2020-10-05T11:11:11","modified_gmt":"2020-10-05T09:11:11","slug":"decathlon-fil-rouge","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/cas-clients\/decathlon-fil-rouge\/","title":{"rendered":"Decathlon &#8211; Fil rouge"},"content":{"rendered":"\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Contexte<\/strong><\/h4>\n\n\n\n<p>La marque a internalis\u00e9 son achat m\u00e9dia. <br>Pour soutenir sa d\u00e9marche, le besoin d&rsquo;un ad server principal est cl\u00e9, car il lui permet notamment d\u2019obtenir une vision macro de ses campagnes&nbsp;:<\/p>\n\n\n\n<ul><li>Voir et mesurer chaque impression,<\/li><li>Comprendre et contr\u00f4ler son \u00e9cosyst\u00e8me num\u00e9rique,<\/li><li>Organiser et centraliser ses partenaires,<\/li><li>Connecter les donn\u00e9es, les m\u00e9dias et la cr\u00e9ation,<\/li><li>Personnaliser ses messages et les centraliser afin de faciliter leur mise \u00e0 jour,<\/li><li>Appliquer ses priorit\u00e9s business,<\/li><li>Prot\u00e9ger ses donn\u00e9es et l\u2019historique des campagnes.<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 3\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/adventori-1.png\" alt=\"\" class=\"wp-image-26822\" width=\"132\" height=\"57\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 3\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Decathlon_2018.png\" alt=\"\" class=\"wp-image-20383\" width=\"131\" height=\"34\"\/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs et enjeux<\/strong><\/h4>\n\n\n\n<p><strong>Decathlon<\/strong>, leader fran\u00e7ais sur le march\u00e9 du sport, s&rsquo;est appuy\u00e9 sur<strong> les conseils et les<\/strong> <strong>solutions technologiques d\u2019ADventori<\/strong>, pour communiquer sur ses nombreuses offres tout au long de l\u2019ann\u00e9e.<\/p>\n\n\n\n<p>En s\u2019adossant \u00e0 ADventori, Decathlon r\u00e9pond \u00e0 ses objectifs de personnalisation du message qui permet d\u2019adapter au mieux l\u2019offre \u00e0 l\u2019internaute. L\u2019objectif \u00e9tant de toujours proposer des produits au plus proche des attentes du consommateur et de son environnement, tout int\u00e9grant les temps forts de communication li\u00e9s aux soldes et aux p\u00e9riodes promotionnelles.<\/p>\n\n\n\n<p>Deux enjeux majeurs pour la marque&nbsp;: rationaliser les co\u00fbts inh\u00e9rents \u00e0 la production cr\u00e9ative et simplifier la mise en ligne des campagnes.<\/p>\n\n\n\n<p> <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 12\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:50px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> <img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"58\" class=\"wp-image-28764\" style=\"width: 40px;\" src=\"https:\/\/v4.adventori.com\/media\/guillemet_haut.png\" alt=\"\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>L\u2019internalisation de l\u2019ad server est un sujet cl\u00e9 pour Decathlon. Le point de la maitrise&nbsp;de nos activations et de leur r\u00e9sultat est essentiel. ADventori nous accompagne depuis plusieurs ann\u00e9es maintenant sur ces th\u00e9matiques<\/strong><\/em>.<\/h4>\n\n\n\n<p class=\"has-text-align-right\"><strong>Aur\u00e9lien Deschodt, <\/strong>Digital Communication Leader<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em> <\/em><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"58\" class=\"wp-image-28767\" style=\"width: 40px;\" src=\"https:\/\/v4.adventori.com\/media\/guillemet_bas.png\" alt=\"\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/rouage_flat.png\" alt=\"Rouage\" class=\"wp-image-28783\" width=\"198\" height=\"207\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 8\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Missions d&rsquo;accompagnement<\/strong><\/h4>\n\n\n\n<ul><li>Gestion de la coordination des campagnes avec les diff\u00e9rentes entit\u00e9s impliqu\u00e9es dans la communication digitale de la marque <em>(Tradelab, SLM, AdMySports, Ysance&#8230;)<\/em>,<\/li><li>Gestion compl\u00e8te du trafficking et de l\u2019ad serving de toutes les campagnes digitales : 1st party ad server,<\/li><li>Gestion des tags UTM dans la cha\u00eene de redirect (int\u00e9gration des techno tierces), afin de faciliter l&rsquo;analyse des campagnes dans Analytics<\/li><li>Conseil sur la sc\u00e9narisation des campagnes,<\/li><li>Lancement des campagnes sur plusieurs types de formats&nbsp;: IAB, habillage, native ad \u2013 display et mobile,<\/li><li>Automatisation de la cr\u00e9ation de banni\u00e8res publicitaires afin de r\u00e9duire les co\u00fbts cr\u00e9atifs et fluidifier le lancement de campagne.<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 8\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Solutions d\u00e9ploy\u00e9es<\/strong><\/h4>\n\n\n\n<p>Pour r\u00e9pondre aux enjeux strat\u00e9giques de Decathlon, ADventori intervient pour apporter son expertise et ses conseils \u00e0 travers ses <a href=\"\/?page_id=25249\">modules serviciels<\/a> :  <\/p>\n\n\n\n<ul><li>Equipe d\u00e9di\u00e9e au support et \u00e0 l&rsquo;ex\u00e9cution des campagnes Decathlon,<\/li><li>Organisation de training et workshops afin d\u2019\u00e9changer sur les m\u00e9thodes de travail et la mise en place des campagnes, <\/li><li>Mise en place et configuration d&rsquo;outils facilitant le workflow quotidien avec par exemple, un acc\u00e8s partag\u00e9 \u00e0 un r\u00e9troplanning personnalis\u00e9 et interactif permettant de voir l&rsquo;\u00e9volution des campagnes en temps r\u00e9el, <\/li><li>Conception d&rsquo;un m\u00e9ta-template cr\u00e9atif, <\/li><li>Campagnes DCO, int\u00e9gration de flux 1st party, <\/li><li>Bilan trimestriel de statistiques des campagnes.<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/fus\u00e9e-all.png\" alt=\"Fus\u00e9e \" class=\"wp-image-28850\" width=\"104\" height=\"192\"\/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Exemples de sc\u00e9narios d\u00e9velopp\u00e9s<\/strong><\/h4>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 8\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><strong>La g\u00e9olocalisation<\/strong><\/p>\n\n\n\n<p>Elle est activ\u00e9e pour quelques sc\u00e9narios, notamment pour g\u00e9n\u00e9rer du trafic dans les multiples points de vente de la marque.<\/p>\n\n\n\n<p>En fonction de la situation g\u00e9ographique de l\u2019internaute, la banni\u00e8re met en avant le magasin le plus proche avec la date \u00e0 laquelle le programme de d\u00e9couverte \u00ab&nbsp;VitalSport&nbsp;\u00bb de Decathlon est disponible. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><strong>Flux m\u00e9t\u00e9o<\/strong><\/p>\n\n\n\n<p>Le message et le produit mis en avant peuvent \u00e9galement \u00eatre adapt\u00e9s en fonction de la <strong>m\u00e9t\u00e9o locale<\/strong> o\u00f9 se situe l&rsquo;internaute.<\/p>\n\n\n\n<p>Ainsi, un produit diff\u00e9rent sera propos\u00e9 en cas de pluie ou de beau temps. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><strong>Segments affinitaires<\/strong><\/p>\n\n\n\n<p>Les publicit\u00e9s peuvent \u00e9galement \u00eatre personnalis\u00e9es en fonction du profil du prospect et de ses affinit\u00e9s.<br><br>Les produits seront donc diff\u00e9rents si la cible identifi\u00e9e est une femme ou un homme, fan de football ou de tennis.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><a href=\"\/?p=26743\">En savoir plus sur la campagne  \u00ab&nbsp;VitalSport&nbsp;\u00bb<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><a href=\"\/?p=24270\">En savoir plus sur la campagne  \u00ab&nbsp;Decathlon DCO&nbsp;\u00bb<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><a href=\"\/?p=20367\">En savoir plus sur la campagne  \u00ab Active-toi \u00bb<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/v4.adventori.com\/media\/200311_300x250_Decathlon_VitalSport.mp4\"><\/video><figcaption><em>Campagne <strong>VitalSport<\/strong> &#8211; Internaute g\u00e9olocalis\u00e9 \u00e0 Paris<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/v4.adventori.com\/media\/200311_300x250_Decathlon_DCO.mp4\"><\/video><figcaption><em>Campagnes <strong>DCO <\/strong>&#8211; M\u00e9t\u00e9o beau temps<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/v4.adventori.com\/media\/200311_300x250_Decathlon_Active-toi.mp4\"><\/video><figcaption><em>Campagne <strong>Active-toi<\/strong> &#8211; Femme natation <\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:150px;padding-bottom:0;padding-right:150px;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 12\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"58\" class=\"wp-image-28764\" style=\"width: 40px;\" src=\"https:\/\/v4.adventori.com\/media\/guillemet_haut.png\" alt=\"\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>La DCO nous permet d&rsquo;adresser le message le plus pertinent \u00e0 chacune de nos cibles mais aussi de gagner en agilit\u00e9 et d&rsquo;optimiser au quotidien toutes nos actions.<\/em><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-right\"><strong>Elodie Lukaszka<\/strong>, Traffic Manager<\/p>\n\n\n\n<p class=\"has-text-align-right\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"58\" class=\"wp-image-28767\" style=\"width: 40px;\" src=\"https:\/\/v4.adventori.com\/media\/guillemet_bas.png\" alt=\"\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:150px;padding-bottom:0;padding-right:150px;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 12\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:0;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>R\u00e9sultats<\/strong><\/h4>\n\n\n\n<ul><li><strong>207 campagnes lanc\u00e9es<\/strong> depuis le d\u00e9but de la collaboration avec ADventori en 2016 <\/li><li>Plus de <strong>363 millions d\u2019impressions<\/strong> depuis le d\u00e9but de l\u2019ann\u00e9e 2019<\/li><li>Temps de lancement d\u2019une campagne <strong>r\u00e9duit d&rsquo;un mois \u00e0 moins d\u2019une semaine<\/strong><\/li><li>Co\u00fbts cr\u00e9atifs rationalis\u00e9s : <strong>une cr\u00e9a unique<\/strong> a pu g\u00e9n\u00e9rer 1 605 banni\u00e8res (campagne VitalSport) gr\u00e2ce au m\u00e9ta-template. <\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"800\" height=\"450\" style=\" border : solid 1px black;\" src=\"https:\/\/www.youtube.com\/embed\/ADdqOkg96Gw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"\/?cat_ID=27\"><button class=\"btn btn-primary\">Tous nos cas clients<\/button><\/a><\/p>\n<\/div>\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"\/?page_id=213\"><button class=\"btn btn-primary\">Contactez-nous<\/button><\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Decathlon, leader fran\u00e7ais sur le march\u00e9 du sport, a fait appel aux conseils et solutions technologiques d&rsquo;ADventori pour ma\u00eetriser leur ad server. D\u00e9couvrez \u00e0 travers ce cas client comment la DCO a permis de r\u00e9pondre \u00e0 leurs objectifs de personnalisation du message. <\/p>\n","protected":false},"author":4,"featured_media":28882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas client - Decathlon - Fil rouge | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Decathlon r\u00e9pond \u00e0 ses objectifs de personnalisation du message gr\u00e2ce \u00e0 l&#039;expertise et \u00e0 la solution DCO d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/cas-clients\/decathlon-fil-rouge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas client - 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