{"id":27944,"date":"2019-11-29T10:29:50","date_gmt":"2019-11-29T09:29:50","guid":{"rendered":"https:\/\/www.adventori.com\/?p=27944"},"modified":"2019-11-29T10:35:27","modified_gmt":"2019-11-29T09:35:27","slug":"et-si-la-principale-innovation-adtech-de-2020-etait-labsence-dinnovation-carole-ellouk-interviewee-par-la-reclame","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/et-si-la-principale-innovation-adtech-de-2020-etait-labsence-dinnovation-carole-ellouk-interviewee-par-la-reclame\/","title":{"rendered":"Et si la principale innovation AdTech de 2020 \u00e9tait\u2026 l\u2019absence d\u2019innovation. Carole Ellouk, interview\u00e9e par La R\u00e9clame"},"content":{"rendered":"\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 8\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><strong>Avec un march\u00e9 de la publicit\u00e9 en ligne qui surclasse d\u00e9sormais celui de la sacro-sainte t\u00e9l\u00e9vision, l\u2019AdTech (pour&nbsp;<\/strong><em><strong>Advertising Technology<\/strong><\/em><strong>), le secteur des technologies publicitaires digitales, est promis \u00e0 un bel avenir. <\/strong><\/p>\n\n\n\n<p><strong>Dans ce paysage en \u00e9volution, quelles innovations peuvent \u00e9merger et influencer durablement le march\u00e9 de l\u2019AdTech ?<br><\/strong><br><strong>Carole Ellouk, Deputy CEO d&rsquo;ADventori, a r\u00e9pondu \u00e0 La R\u00e9clame.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Et si la principale innovation AdTech de 2020 \u00e9tait\u2026 l\u2019absence d\u2019innovation. Ou plut\u00f4t l\u2019exploitation de ressources d\u00e9j\u00e0 pr\u00e9sentes. \u201c<em>Tout le monde r\u00e9clame quelque chose de neuf, de waouh, de<\/em> \u201cnever done before\u201d. <em>Dans cette fr\u00e9n\u00e9sie \u00e0 l\u2019innovation, la n\u00f4tre serait certainement de faire une pause\u201d<\/em>, explique ainsi <strong>Carole Ellouk<\/strong>, DGA d\u2019ADventori. \u201c<em>Le march\u00e9 a beaucoup invent\u00e9, a beaucoup cr\u00e9\u00e9 de nouvelles technologies ces derni\u00e8res ann\u00e9es. L\u2019innovation serait de ne pas innover et de faire une pause sur ce qui existe d\u00e9j\u00e0. Nous sommes arriv\u00e9s \u00e0 un niveau de maturit\u00e9 sur le march\u00e9 qui nous permettrait, \u00e0 tous, de nous arr\u00eater et d\u2019ex\u00e9cuter correctement ce que l\u2019on a d\u00e9j\u00e0 pr\u00e9vu depuis de nombreuses ann\u00e9es. Et lorsque je dis ex\u00e9cuter, c\u2019est vraiment le bon mot, car j\u2019y inclus l\u2019humain.<\/em>\u201d Pour la DGA d\u2019ADventori, c\u2019est l\u00e0 que r\u00e9side l\u2019innovation, \u201c<em>sans recours aux machines pour ex\u00e9cuter ce que l\u2019on est capable de faire\u201d<\/em>. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"410\" src=\"https:\/\/v4.adventori.com\/media\/logo-la-reclame.jpg\" alt=\"\" class=\"wp-image-27952\"\/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<h4>&nbsp;&nbsp;<\/h4>\n<h4 class=\"j-blog-header j-blog-headline\"><button class=\"btn btn-primary\"><a href=\"https:\/\/lareclame.fr\/dossier-innovation-adtech-2020-227048\" target=\"_blank\" rel=\"noopener noreferrer\">Voir sur le site<\/a><\/button>     <a href=\"\/?p=27959\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"btn btn-primary\">Voir la capture<\/button><\/a><\/h4>","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp; Voir sur le site Voir la capture<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Et si la principale innovation AdTech de 2020 \u00e9tait\u2026 l\u2019absence d\u2019innovation. 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