{"id":27779,"date":"2019-11-15T08:00:01","date_gmt":"2019-11-15T07:00:01","guid":{"rendered":"https:\/\/www.adventori.com\/?p=27779"},"modified":"2019-11-15T11:59:57","modified_gmt":"2019-11-15T10:59:57","slug":"oui-sncf-recoit-le-prix-de-la-relation-client-au-grand-prix-data-creativite-2019","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/oui-sncf-recoit-le-prix-de-la-relation-client-au-grand-prix-data-creativite-2019\/","title":{"rendered":"OUI.sncf re\u00e7oit le prix de la relation client au Grand Prix Data &#038; Cr\u00e9ativit\u00e9 2019."},"content":{"rendered":"\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 8\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<p><strong>A l\u2019occasion de la troisi\u00e8me \u00e9dition du Grand Prix Data &amp; Cr\u00e9ativit\u00e9, qui se tenait ce jeudi 14 novembre 2019, OUI.sncf s\u2019est vu attribuer le prix de la relation client r\u00e9compensant ainsi, \u00e0 travers son dispositif publicitaire Audience Planning, sa strat\u00e9gie de communication digitale 100% personnalis\u00e9e aux attentes de ses clients et prospects.<\/strong><\/p>\n\n\n\n<p>Les \u00e9quipes digitales de OUI.sncf fondent leur strat\u00e9gie sur 3 piliers&nbsp;: la connaissance client, la gestion interne de l\u2019achat m\u00e9dia et <strong>une structure DCO ADventori<\/strong> compl\u00e8te pour ad server et mesurer les milliers de messages dynamiques activ\u00e9s par l\u2019Audience Planning.  <\/p>\n\n\n\n<p>La campagne Audience Planning de OUI.sncf, rendue techniquement possible par l\u2019utilisation d\u2019un meta-template cr\u00e9atif, a permis de g\u00e9n\u00e9rer plus de 300&nbsp;000 possibilit\u00e9s cr\u00e9atives en une seule banni\u00e8re dynamique et ce&nbsp;\u00e0 partir de 45 sc\u00e9narios strat\u00e9giques, 10 tests multi-variants men\u00e9s en permanence permettant un gain de performance identifi\u00e9 de 30% pour la marque. <\/p>\n\n\n\n<p>Et surtout, une base de r\u00e9flexion strat\u00e9gique compl\u00e8te, aliment\u00e9e par de bonnes pratiques qui permet \u00e0 OUI.sncf de piloter ses campagnes et de tester de nouveaux dispositifs.<\/p>\n\n\n\n<p>La campagne \u00ab&nbsp;Audience Planning&nbsp;\u00bb a permis \u00e0 OUI.sncf de r\u00e9duire significativement ses co\u00fbts cr\u00e9atifs mais aussi le temps de lancement d\u2019une campagne tout en apportant des insights pr\u00e9cieux pour am\u00e9liorer sa connaissance clients et ses publicit\u00e9s. <\/p>\n\n\n\n<p><a href=\"\/?p=27508\"><strong>D\u00e9couvrez comment ADventori accompagne OUI.sncf dans la campagne Audience Planning<\/strong><\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 4\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/OUI-GP-DATA-1.png\" alt=\"\" class=\"wp-image-27790\" width=\"220\" height=\"271\"\/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":27790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,20],"tags":[],"yoast_head":"<!-- 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