{"id":27455,"date":"2019-10-28T10:27:31","date_gmt":"2019-10-28T09:27:31","guid":{"rendered":"https:\/\/www.adventori.com\/?p=27455"},"modified":"2019-10-28T11:21:42","modified_gmt":"2019-10-28T10:21:42","slug":"programmatique-un-defi-pour-la-creativite-publicitaire","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/programmatique-un-defi-pour-la-creativite-publicitaire\/","title":{"rendered":"\u00ab\u00a0Programmatique : un d\u00e9fi pour la cr\u00e9ativit\u00e9 publicitaire ?\u00a0\u00bb"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/IMG_2629.jpg\" alt=\"\" class=\"wp-image-27456\" width=\"595\" height=\"446\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align:center\">\n\n\u00ab<strong>&nbsp;The Programmatic Society<\/strong>&nbsp;\u00bb, \u00e9mission propos\u00e9e par Michel Juvillier, vous propose d\u2019entendre chaque semaine la voix de ceux qui font le march\u00e9 du Programmatique en France et ailleurs.<\/p>\n\n\n\n<p style=\"text-align:center\">Retrouvez&nbsp;<strong>Pierre-Antoine Durgeat<\/strong>, Pr\u00e9sident d\u2019ADventori, lors de l\u2019\u00e9pisode : <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">\u00ab Programmatique : un d\u00e9fi pour la cr\u00e9ativit\u00e9 publicitaire ? \u00bb<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align:center\">Souvent consid\u00e9r\u00e9 comme \u00e9tant au service de la performance, le programmatique a-t-il impact\u00e9 la cr\u00e9ation publicitaire, qui est, quant \u00e0 elle, au service du branding. Face \u00e0 l&rsquo;\u00e9mergence de la data et du programmatique, existe-t-il de nouvelles organisations, de nouveaux processus qui se sont mis en place au sein des agences de cr\u00e9ation ?<br><br>Face \u00e0 l&rsquo;\u00e9mergence du \u00ab\u00a0tout-data\u00a0\u00bb sur le march\u00e9 publicitaire, les \u00ab\u00a0math men\u00a0\u00bb vont-il prendre le pouvoir au d\u00e9triment des \u00ab\u00a0mad men\u00a0\u00bb  ? <\/p>\n\n\n\n<p style=\"text-align:center\">D\u00e9couvrez le d\u00e9bat avec Pierre-Antoine Durgeat (ADventori), Pascal Gaveriaux (Publicis Conseil), Jean-Baptiste Rouet (Publicis Media) et Guillaume Pelletier (Nissan)<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00ab Programmatique : un d\u00e9fi pour la cr\u00e9ativit\u00e9 publicitaire ? \u00bb\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xmGxaNjkLC4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab&nbsp;The Programmatic Society&nbsp;\u00bb, \u00e9mission propos\u00e9e par Michel Juvillier, vous propose d\u2019entendre chaque semaine la voix de ceux qui font le march\u00e9 du Programmatique en France et ailleurs. Retrouvez&nbsp;Pierre-Antoine Durgeat, Pr\u00e9sident d\u2019ADventori, lors de l\u2019\u00e9pisode : \u00ab Programmatique : un d\u00e9fi pour la cr\u00e9ativit\u00e9 publicitaire ? \u00bb Souvent consid\u00e9r\u00e9 comme \u00e9tant au service de la performance, &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/programmatique-un-defi-pour-la-creativite-publicitaire\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":22330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Programmatique : un d\u00e9fi pour la cr\u00e9ativit\u00e9 publicitaire ?&quot; | ADventori<\/title>\n<meta name=\"description\" content=\"Comment le programmatique a-t-il impact\u00e9 la cr\u00e9ation publicitaire ? 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