{"id":27302,"date":"2019-11-20T15:51:32","date_gmt":"2019-11-20T14:51:32","guid":{"rendered":"https:\/\/www.adventori.com\/?p=27302"},"modified":"2020-08-18T11:01:32","modified_gmt":"2020-08-18T09:01:32","slug":"contextualisez-vos-campagnes-publicitaires","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/","title":{"rendered":"Contextualisez vos campagnes publicitaires !"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"413\" src=\"\/media\/contextualisation_article.png\" alt=\"\" class=\"wp-image-28542\"\/><\/figure>\n\n\n\n<p>43,3 millions de personnes se connectent chaque jour \u00e0 internet <em>(soit 70,9% de la population fran\u00e7aise)<\/em>. 39,9 millions d\u2019entre elles ont d\u00e9j\u00e0 effectu\u00e9 un achat en ligne*. Dans un monde o\u00f9 le digital est devenu omnipr\u00e9sent, les habitudes \u00e9voluent et celles des consommateurs avec. En phase active de recherche, d\u2019un produit ou d\u2019un simple renseignement, il demeure \u00eatre le canal privil\u00e9gi\u00e9 de tous tant il regorge d\u2019informations. <\/p>\n\n\n\n<p>Cela repr\u00e9sente autant d\u2019opportunit\u00e9s de communiquer pour les annonceurs. Dans un contexte globale de lassitude de la publicit\u00e9 digitale, il devient int\u00e9ressant et pertinent pour les marques d\u2019adapter leur communication aux recherches effectu\u00e9es en temps r\u00e9el par l\u2019internaute. On parlera alors de contextualisation publicitaire. <\/p>\n\n\n\n<p>La technologie data-driven creative d\u00e9ploy\u00e9e par ADventori associe en temps-r\u00e9el le contenu des sites <em>(textes, mots-cl\u00e9s, cat\u00e9gories, etc.)<\/em> aux donn\u00e9es annonceurs afin de proposer l\u2019offre la plus pertinente, la plus en phase avec la recherche de l\u2019internaute. Pour les annonceurs et leurs agences, la contextualisation est un r\u00e9el levier de performance. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h4 class=\"wp-block-heading\"><strong>Plusieurs types de sc\u00e9narisation de campagnes contextualis\u00e9es.<\/strong><\/h4>\n\n\n\n<p>3 types de sc\u00e9narisation de campagnes contextualis\u00e9es sont \u00e0 distinguer, selon la donn\u00e9e utilis\u00e9e : <\/p>\n\n\n\n<ul><li><strong>Les \u00ab&nbsp;behavioural ads&nbsp;\u00bb<\/strong>, qui s\u2019appuient sur les segments identifi\u00e9s et consentis par la DMP de l\u2019\u00e9diteur, proposeront un message diff\u00e9rent en fonction des centres d\u2019int\u00e9r\u00eat de l\u2019utilisateur. <\/li><\/ul>\n\n\n\n<ul><li><strong>Les \u00ab&nbsp;content ads&nbsp;\u00bb<\/strong> viendront puiser dans le contenu \u00e9ditorial de la page actuellement visit\u00e9e par l\u2019internaute. Images, textes, produits et cat\u00e9gories du site peuvent \u00eatre directement int\u00e9gr\u00e9s dans la banni\u00e8re ou en inspirer le contenu via les sc\u00e9narios cr\u00e9atifs mis en place.<\/li><\/ul>\n\n\n\n<ul><li><strong>Les \u00ab&nbsp;search ads&nbsp;\u00bb<\/strong>, reprendront les valeurs du search renseign\u00e9es par l\u2019internaute sur le site afin de proposer dynamiquement au sein d\u2019une cr\u00e9a DCO unique toute la largeur de l\u2019offre de l\u2019annonceur.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Du <strong>c\u00f4t\u00e9 des publishers<\/strong>, les donn\u00e9es activ\u00e9es sont celles du contenu du site, ou lors qu\u2019elles proviennent de la Data Management Platform (DMP), couvertes par le consentement pr\u00e9alable. <strong>C\u00f4t\u00e9 annonceur<\/strong>, ce sont des donn\u00e9es business (prix, produits, etc.) qui sont g\u00e9n\u00e9ralement activ\u00e9es. A noter que ces donn\u00e9es restent propri\u00e9taires, aucune base n\u2019est constitu\u00e9e \u00e0 aucun moment. <br><br>Quel que soit le type de contextualisation, la personnalisation en temps r\u00e9el des banni\u00e8res publicitaires \u00e0 partir des donn\u00e9es du site offre aux marques la possibilit\u00e9 d\u2019attirer l\u2019attention des consommateurs en phase active de recherche.  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Editeurs-Partenaires-Contextualisation-1.png\" alt=\"\" class=\"wp-image-27864\" width=\"265\" height=\"484\"\/><figcaption><em>Editeurs partenaires d&rsquo;ADventori<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Des campagnes respectueuses de l&rsquo;internaute<\/strong><\/h4>\n\n\n\n<p>Dans un contexte post-RGPD, l\u2019internaute occupe une place pr\u00e9pond\u00e9rante dans l\u2019\u00e9cosyst\u00e8me digital. A travers la mise en place d&rsquo;un dispositif de contextualisation publicitaire, l\u2019enjeu est de valoriser le contexte au d\u00e9triment de l\u2019audience. <strong>L\u2019activation de campagnes contextualis\u00e9es ne n\u00e9cessite aucune donn\u00e9es personnelles<\/strong>.&nbsp; L\u2019utilisateur se voit proposer des publicit\u00e9s ultra-personnalis\u00e9es et non intrusives, en lien direct avec la recherche qu\u2019il effectue.<\/p>\n\n\n\n<p>*<a href=\"https:\/\/www.mediametrie.fr\/fr\/lannee-internet-2018\">L&rsquo;ann\u00e9e Internet 2018, M\u00e9diam\u00e9trie<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"\/?tag=publicite-contextualisee-fr\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/gallerie_canson-1.png\" alt=\"\" class=\"wp-image-27875\" width=\"154\" height=\"106\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong><a href=\"\/?tag=publicite-contextualisee-fr\">D\u00e9couvrez notre galerie cr\u00e9ative<\/a><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"absolute absolute--fill cover bg-center\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"\/?page_id=213\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/crm-display-2.jpg\" alt=\"\" class=\"wp-image-27884\" width=\"247\" height=\"108\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong><a href=\"\/?page_id=213\">Envie d&rsquo;en savoir plus ? Contactez-nous !<\/a><\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>43,3 millions de personnes se connectent chaque jour \u00e0 internet (soit 70,9% de la population fran\u00e7aise). 39,9 millions d\u2019entre elles ont d\u00e9j\u00e0 effectu\u00e9 un achat en ligne*. Dans un monde o\u00f9 le digital est devenu omnipr\u00e9sent, les habitudes \u00e9voluent et celles des consommateurs avec. En phase active de recherche, d\u2019un produit ou d\u2019un simple renseignement, &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":29213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contextualisez vos campagnes publicitaires ! | ADventori<\/title>\n<meta name=\"description\" content=\"La technologie data-driven d\u00e9ploy\u00e9e par ADventori associe en temps-r\u00e9el le contenu des sites aux donn\u00e9es annonceurs afin de proposer une offre pertinente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contextualisez vos campagnes publicitaires ! | ADventori\" \/>\n<meta property=\"og:description\" content=\"La technologie data-driven d\u00e9ploy\u00e9e par ADventori associe en temps-r\u00e9el le contenu des sites aux donn\u00e9es annonceurs afin de proposer une offre pertinente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T14:51:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-18T09:01:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/contextualisation-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"207\" \/>\n\t<meta property=\"og:image:height\" content=\"175\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/contextualisation-1.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/contextualisation-1.png\",\"width\":207,\"height\":175},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/\",\"name\":\"Contextualisez vos campagnes publicitaires ! | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#primaryimage\"},\"datePublished\":\"2019-11-20T14:51:32+00:00\",\"dateModified\":\"2020-08-18T09:01:32+00:00\",\"description\":\"La technologie data-driven d\u00e9ploy\u00e9e par ADventori associe en temps-r\u00e9el le contenu des sites aux donn\u00e9es annonceurs afin de proposer une offre pertinente.\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contextualisez vos campagnes publicitaires !\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"Contextualisez vos campagnes publicitaires !\",\"datePublished\":\"2019-11-20T14:51:32+00:00\",\"dateModified\":\"2020-08-18T09:01:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#webpage\"},\"wordCount\":550,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/contextualisation-1.png\",\"articleSection\":[\"Actualit\u00e9s\",\"Ils parlent de nous dans la presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contextualisez vos campagnes publicitaires ! | ADventori","description":"La technologie data-driven d\u00e9ploy\u00e9e par ADventori associe en temps-r\u00e9el le contenu des sites aux donn\u00e9es annonceurs afin de proposer une offre pertinente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/","og_locale":"fr_FR","og_type":"article","og_title":"Contextualisez vos campagnes publicitaires ! | ADventori","og_description":"La technologie data-driven d\u00e9ploy\u00e9e par ADventori associe en temps-r\u00e9el le contenu des sites aux donn\u00e9es annonceurs afin de proposer une offre pertinente.","og_url":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/","og_site_name":"ADventori","article_published_time":"2019-11-20T14:51:32+00:00","article_modified_time":"2020-08-18T09:01:32+00:00","og_image":[{"width":207,"height":175,"url":"https:\/\/v4.adventori.com\/media\/contextualisation-1.png","type":"image\/png"}],"twitter_card":"summary","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/contextualisation-1.png","contentUrl":"https:\/\/v4.adventori.com\/media\/contextualisation-1.png","width":207,"height":175},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/","name":"Contextualisez vos campagnes publicitaires ! | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#primaryimage"},"datePublished":"2019-11-20T14:51:32+00:00","dateModified":"2020-08-18T09:01:32+00:00","description":"La technologie data-driven d\u00e9ploy\u00e9e par ADventori associe en temps-r\u00e9el le contenu des sites aux donn\u00e9es annonceurs afin de proposer une offre pertinente.","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Contextualisez vos campagnes publicitaires !"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"Contextualisez vos campagnes publicitaires !","datePublished":"2019-11-20T14:51:32+00:00","dateModified":"2020-08-18T09:01:32+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#webpage"},"wordCount":550,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/contextualisez-vos-campagnes-publicitaires\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/contextualisation-1.png","articleSection":["Actualit\u00e9s","Ils parlent de nous dans la presse"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/27302"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=27302"}],"version-history":[{"count":68,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/27302\/revisions"}],"predecessor-version":[{"id":30455,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/27302\/revisions\/30455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/29213"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=27302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=27302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=27302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}