{"id":27270,"date":"2019-10-07T10:06:19","date_gmt":"2019-10-07T08:06:19","guid":{"rendered":"https:\/\/www.adventori.com\/?p=27270"},"modified":"2021-06-16T11:43:20","modified_gmt":"2021-06-16T09:43:20","slug":"transavia-2","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-2\/","title":{"rendered":"Transavia"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition et de retargeting en fil rouge, dans 3 pays (France, Portugal et Espagne) pour promouvoir les vols op\u00e9r\u00e9s par la compagnie a\u00e9rienne Transavia.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Acquisition<\/span><\/strong><\/p>\n\n\n\n<ul><li><span style=\"text-decoration: underline;\">Segments affinitaires<\/span> : affichage d\u2019offres en fonction des int\u00e9r\u00eats identifi\u00e9s de l\u2019internaute.<\/li><\/ul>\n\n\n\n<ul><li><span style=\"text-decoration: underline;\">M\u00e9t\u00e9o <\/span>: <\/li><\/ul>\n\n\n\n<p>&gt;\nSi la m\u00e9t\u00e9o mauvaise : mise en avant des mauvaises conditions m\u00e9t\u00e9o et\naffichage d\u2019une destination \u00e0 la m\u00e9t\u00e9o cl\u00e9mente.<\/p>\n\n\n\n<p>&gt;\nSi m\u00e9t\u00e9o cl\u00e9mente : affichage de fa\u00e7on al\u00e9atoire des top destinations au d\u00e9part\nde l\u2019a\u00e9roport le plus proche. <\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Retargeting<\/span><\/strong><\/p>\n\n\n\n<p>&gt;\nSi recherche de vol uniquement :<\/p>\n\n\n\n<p>Affichage\ndu\/des vols recherch\u00e9s et d\u2019une s\u00e9lection de vols similaires correspondant \u00e0 la\nville de d\u00e9part de l\u2019internaute.<\/p>\n\n\n\n<p>&gt;Si\nrecherche de vol + avanc\u00e9e dans le tunnel de conversion :<\/p>\n\n\n\n<p>Affichage\ndu vol recherch\u00e9 et du nombres de places restantes pour ce vol.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>G\u00e9olocalisation<\/li><li>Historique de navigation \/ Parcours client <\/li><li>Wording et images<\/li><li>Flux produits : vols disponibles, prix, dates, nombre de place restantes <\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Tradelab_Logo.jpg\" alt=\"\" class=\"wp-image-25041\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Transavia_Logo.png\" alt=\"\" class=\"wp-image-27275\" width=\"150\" height=\"150\"\/><\/figure>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"> <strong><em>Acquisition<\/em><\/strong><br><em>G\u00e9olocalisation Paris<\/em>  <\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Acquisition-FR-Geolocalisation-Paris.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\">  <strong><em>Acquisition<\/em><\/strong><br><em>G\u00e9olocalisation Faro<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Acquisition-Faro.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\">  <strong><em>Retargeting<\/em><\/strong><br><em>Recherche d&rsquo;un vol Paris-Barcelone<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x600_Retargeting-Paris-Barcelone.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition et de retargeting en fil rouge, dans 3 pays (France, Portugal et Espagne) pour promouvoir les vols op\u00e9r\u00e9s par la compagnie a\u00e9rienne Transavia. Sc\u00e9nario Acquisition Segments affinitaires : affichage d\u2019offres en fonction des int\u00e9r\u00eats identifi\u00e9s de l\u2019internaute. M\u00e9t\u00e9o : &gt; Si la m\u00e9t\u00e9o mauvaise : mise en avant des mauvaises conditions m\u00e9t\u00e9o &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-2\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":27277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,179,180,183,198,199,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transavia - Campagne d&#039;Acquisition | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition et de retargeting de Transavia en fil rouge, personnalis\u00e9e en fonction de la g\u00e9olocalisation de l&#039;internaute et la m\u00e9t\u00e9o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transavia - 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