{"id":27250,"date":"2019-10-05T14:47:37","date_gmt":"2019-10-05T12:47:37","guid":{"rendered":"https:\/\/www.adventori.com\/?p=27250"},"modified":"2021-06-16T12:21:16","modified_gmt":"2021-06-16T10:21:16","slug":"ford-3","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/ford-3\/","title":{"rendered":"Ford"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition et de retargeting, web-to-store, sur desktop, pour promouvoir cinq mod\u00e8les de v\u00e9hicules de la marque Ford.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Acquisition<\/span><\/strong><\/p>\n\n\n\n<p>En\nfonction de la g\u00e9olocalisation de l\u2019internaute, la banni\u00e8re affiche un mod\u00e8le\nde v\u00e9hicule ainsi que le concessionnaire le plus proche et le nombre de\nv\u00e9hicules disponibles en stock.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Retargeting<\/span><\/strong><\/p>\n\n\n\n<p>La\nbanni\u00e8re affiche le dernier mod\u00e8le vu par l\u2019internaute sur le site de Ford.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>G\u00e9olocalisation<\/li><li>Parcours utilisateur<\/li><li>Wording et visuels<\/li><li>Stocks <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ADventori_Logo.png\" alt=\"\" class=\"wp-image-27072\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Ford_Logo.png\" alt=\"\" class=\"wp-image-27257\" width=\"150\" height=\"150\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Mindshare_Logo.png\" alt=\"\" class=\"wp-image-27259\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"> <strong>Retargeting<\/strong> <br><em>Internaute g\u00e9olocalis\u00e9 \u00e0 Angerville \u2013 Ford Focus<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Ford-Fiesta-RET.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\">  <strong>Retargeting<\/strong> <br><em>Internaute g\u00e9olocalis\u00e9 \u00e0 Ajaccio \u2013 Ford Kuga<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Ford-Kuga-RET.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"> <strong>Acquisition<\/strong><br><em>Internaute g\u00e9olocalis\u00e9 \u00e0 N\u00eemes.<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x600_Ford-Acquisition-Ecosport.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition et de retargeting, web-to-store, sur desktop, pour promouvoir cinq mod\u00e8les de v\u00e9hicules de la marque Ford. Sc\u00e9nario Acquisition En fonction de la g\u00e9olocalisation de l\u2019internaute, la banni\u00e8re affiche un mod\u00e8le de v\u00e9hicule ainsi que le concessionnaire le plus proche et le nombre de v\u00e9hicules disponibles en stock. Retargeting La banni\u00e8re affiche le &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/ford-3\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":27263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[131,179,180,181,199,214,331],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ford - Campagne Web-to-Store | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ADventori accompagne Ford dans une campagne d&#039;acquisition et de retargeting utilisant la g\u00e9olocalisation pour promouvoir ses v\u00e9hicules.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/ford-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford - 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