{"id":27038,"date":"2019-10-03T10:34:37","date_gmt":"2019-10-03T08:34:37","guid":{"rendered":"https:\/\/www.adventori.com\/?p=27038"},"modified":"2021-06-16T12:21:59","modified_gmt":"2021-06-16T10:21:59","slug":"medecins-sans-frontieres","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/medecins-sans-frontieres\/","title":{"rendered":"M\u00e9decins Sans Fronti\u00e8res"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectif<\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition et de retargeting en fil rouge, sur desktop et mobile, pour promouvoir la collecte de dons pour M\u00e9decins sans fronti\u00e8res (MSF).  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Acquisition<\/span><\/strong><\/p>\n\n\n\n<ul><li>Selon le profil de l\u2019utilisateur identifi\u00e9 parmi 7 segments d\u2019audience, la banni\u00e8re affiche un message diff\u00e9rent<\/li><li>Mise en avant de la boutique en ligne <em>(boutique.msf.fr\/fr\/) <\/em>et du site d\u2019appel aux legs <em>(https:\/\/leguez.msf.fr\/)<\/em><\/li><li>Multivariant testing entre plusieurs pistes cr\u00e9atives <\/li><\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Retargeting<\/span><\/strong><\/p>\n\n\n\n<p>Le message et le visuel de la banni\u00e8re s\u2019adaptent en fonction de l\u2019historique de navigation de l\u2019internaute :&nbsp; consultation articles, avanc\u00e9e dans le formulaire de dons, etc.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Urgences<\/span><\/strong><\/p>\n\n\n\n<p>En cas d&rsquo;urgence\/catastrophe, mise en place d&rsquo;une campagne d&rsquo;appel aux dons dans les 24h<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Donn\u00e9es DMP<\/li><li>Parcours utilisateur<\/li><li>Wording et visuels<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/ADventori_Logo.png\" alt=\"\" class=\"wp-image-27071\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/MSF_Logo.png\" alt=\"\" class=\"wp-image-27069\" width=\"150\" height=\"150\"\/><\/figure>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><strong><br><\/strong><em>Prospection<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"https:\/\/v4.adventori.com\/media\/Image2.png\" src=\"\/media\/300x250_MSF-Acquisition-Prospection.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"> <em><strong>Acquisition<\/strong><\/em><br><em>Donateurs ayant d\u00e9j\u00e0 fait un don<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"https:\/\/v4.adventori.com\/media\/Image1.png\" src=\"\/media\/300x250_MSF-Acquisition-ClassiqueMono.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Acquisition<\/strong><\/em><strong><br><\/strong><em>Boutique en ligne<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"https:\/\/v4.adventori.com\/media\/Image4-1.png\" src=\"\/media\/300x600_MSF-Boutique-2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"> <em><strong>Retargeting<\/strong><\/em><br><em>Formulaire de dons<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls poster=\"\" src=\"\/media\/300x600_MSF-Formulaire.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectif Campagne d\u2019acquisition et de retargeting en fil rouge, sur desktop et mobile, pour promouvoir la collecte de dons pour M\u00e9decins sans fronti\u00e8res (MSF). Sc\u00e9nario Acquisition Selon le profil de l\u2019utilisateur identifi\u00e9 parmi 7 segments d\u2019audience, la banni\u00e8re affiche un message diff\u00e9rentMise en avant de la boutique en ligne (boutique.msf.fr\/fr\/) et du site d\u2019appel aux &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/medecins-sans-frontieres\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":27066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[163,179,180,182,183,203,205,331,354],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9decins Sans Fronti\u00e8res - Acquisition &amp; Retargeting | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition et de retargeting de M\u00e9decins Sans Fronti\u00e8res qui utilise la technologie DCO d&#039;ADventori pour lancer un appel aux dons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/medecins-sans-frontieres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9decins Sans Fronti\u00e8res - Acquisition &amp; Retargeting | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition et de retargeting de M\u00e9decins Sans Fronti\u00e8res qui utilise la technologie DCO d&#039;ADventori pour lancer un appel aux dons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/medecins-sans-frontieres\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-03T08:34:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/MSF-Miniature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/medecins-sans-frontieres\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/MSF-Miniature.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/MSF-Miniature.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/medecins-sans-frontieres\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/medecins-sans-frontieres\/\",\"name\":\"M\u00e9decins Sans Fronti\u00e8res - 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