{"id":26941,"date":"2019-10-01T15:29:29","date_gmt":"2019-10-01T13:29:29","guid":{"rendered":"https:\/\/www.adventori.com\/?p=26941"},"modified":"2021-06-16T12:23:31","modified_gmt":"2021-06-16T10:23:31","slug":"nissan-qashqai-it","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/","title":{"rendered":"Nissan QASHQAI IT"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<ul><li>Campagne d\u2019acquisition et retargeting (IT) pour promouvoir les nouveaux moteurs diesel Qashqai.<\/li><li>Formats desktop &amp; mobile <\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Acquisition<\/span><\/strong><\/p>\n\n\n\n<ul><li>Selon le profil de l\u2019utilisateur, la banni\u00e8re affiche un mod\u00e8le Qashqai correspondant <em>(affinit\u00e9 diesel ou essence)<\/em><\/li><li>A\/B test sur les diff\u00e9rents messages des banni\u00e8res.  <\/li><\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Retargeting <\/span><\/strong><\/p>\n\n\n\n<p>Adaptation\ndu message, du CTA et du lien de redirection en fonction de l\u2019historique de\nrecherche de l\u2019internaute.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Donn\u00e9es de ciblage<\/li><li>Wording &amp; visuels<\/li><li>Parcours utilisateur <\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/OMD-LOGO.png\" alt=\"\" class=\"wp-image-26956\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Nissan-Logo.png\" alt=\"\" class=\"wp-image-26954\" width=\"150\" height=\"150\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/TBWA-Logo.png\" alt=\"\" class=\"wp-image-26958\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong><em>Acquisition<\/em><\/strong><em><br>Audience affinitaire<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Qashqai-IT_Enthusiast-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"> <strong><em>Acquisition<\/em><\/strong><em><br>Audience r\u00e9fractaire au diesel<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Nissan-Qashqai-IT_Acquisition-Rejector-1.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong><em>Retargeting<\/em><\/strong><em><br>V\u00e9hicule \u00e9quip\u00e9 d\u2019un moteur diesel<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Nissan-Qashqai-IT_Retargeting-Diesel-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"> <strong><em>Retargeting<\/em><\/strong><em><br>V\u00e9hicule \u00e9quip\u00e9 d\u2019un moteur essence<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Nissan-Qashqai-IT_Retargeting-Petrol-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition et retargeting (IT) pour promouvoir les nouveaux moteurs diesel Qashqai.Formats desktop &amp; mobile Sc\u00e9nario Acquisition Selon le profil de l\u2019utilisateur, la banni\u00e8re affiche un mod\u00e8le Qashqai correspondant (affinit\u00e9 diesel ou essence)A\/B test sur les diff\u00e9rents messages des banni\u00e8res. Retargeting Adaptation du message, du CTA et du lien de redirection en fonction de &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":26951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[131,179,180,182,202,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nissan QASHQAI IT | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nissan QASHQAI IT | ADventori\" \/>\n<meta property=\"og:description\" content=\"Objectifs Campagne d\u2019acquisition et retargeting (IT) pour promouvoir les nouveaux moteurs diesel Qashqai.Formats desktop &amp; mobile Sc\u00e9nario Acquisition Selon le profil de l\u2019utilisateur, la banni\u00e8re affiche un mod\u00e8le Qashqai correspondant (affinit\u00e9 diesel ou essence)A\/B test sur les diff\u00e9rents messages des banni\u00e8res. Retargeting Adaptation du message, du CTA et du lien de redirection en fonction de &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T13:29:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:23:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/Qashqai-IT-Miniature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/Qashqai-IT-Miniature.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/Qashqai-IT-Miniature.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/\",\"name\":\"Nissan QASHQAI IT | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#primaryimage\"},\"datePublished\":\"2019-10-01T13:29:29+00:00\",\"dateModified\":\"2021-06-16T10:23:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nissan QASHQAI IT\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"Nissan QASHQAI IT\",\"datePublished\":\"2019-10-01T13:29:29+00:00\",\"dateModified\":\"2021-06-16T10:23:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#webpage\"},\"wordCount\":107,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/Qashqai-IT-Miniature.png\",\"keywords\":[\"Automobile\",\"Campagnes d'acquisition\",\"Retargeting\",\"Multivariant testing\",\"Campagnes internationales\",\"Donn\u00e9es 3rd party\"],\"articleSection\":[\"Galerie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nissan QASHQAI IT | ADventori","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/","og_locale":"fr_FR","og_type":"article","og_title":"Nissan QASHQAI IT | ADventori","og_description":"Objectifs Campagne d\u2019acquisition et retargeting (IT) pour promouvoir les nouveaux moteurs diesel Qashqai.Formats desktop &amp; mobile Sc\u00e9nario Acquisition Selon le profil de l\u2019utilisateur, la banni\u00e8re affiche un mod\u00e8le Qashqai correspondant (affinit\u00e9 diesel ou essence)A\/B test sur les diff\u00e9rents messages des banni\u00e8res. Retargeting Adaptation du message, du CTA et du lien de redirection en fonction de &hellip; Continued","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/","og_site_name":"ADventori","article_published_time":"2019-10-01T13:29:29+00:00","article_modified_time":"2021-06-16T10:23:31+00:00","og_image":[{"width":300,"height":250,"url":"https:\/\/v4.adventori.com\/media\/Qashqai-IT-Miniature.png","type":"image\/png"}],"twitter_card":"summary","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/Qashqai-IT-Miniature.png","contentUrl":"https:\/\/v4.adventori.com\/media\/Qashqai-IT-Miniature.png","width":300,"height":250},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/","name":"Nissan QASHQAI IT | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#primaryimage"},"datePublished":"2019-10-01T13:29:29+00:00","dateModified":"2021-06-16T10:23:31+00:00","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Nissan QASHQAI IT"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"Nissan QASHQAI IT","datePublished":"2019-10-01T13:29:29+00:00","dateModified":"2021-06-16T10:23:31+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#webpage"},"wordCount":107,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nissan-qashqai-it\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/Qashqai-IT-Miniature.png","keywords":["Automobile","Campagnes d'acquisition","Retargeting","Multivariant testing","Campagnes internationales","Donn\u00e9es 3rd party"],"articleSection":["Galerie"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/26941"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=26941"}],"version-history":[{"count":5,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/26941\/revisions"}],"predecessor-version":[{"id":41047,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/26941\/revisions\/41047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/26951"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=26941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=26941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=26941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}