{"id":26869,"date":"2019-10-01T08:10:08","date_gmt":"2019-10-01T06:10:08","guid":{"rendered":"https:\/\/www.adventori.com\/?p=26869"},"modified":"2021-06-16T12:29:35","modified_gmt":"2021-06-16T10:29:35","slug":"fdj-parions-sport","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/","title":{"rendered":"FDJ &#8211; Parions Sport"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectif<\/strong><\/h4>\n\n\n\n<p>Campagne d\u2019acquisition, sur desktop et mobile, de la FDJ pour promouvoir son offre de paris en ligne \u201cParions Sport\u201d. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<ul><li>La banni\u00e8re s\u2019adapte selon le planning et l\u2019importance des matchs d\u00e9finis au pr\u00e9alable par FDJ.<\/li><li>Dans certains cas, la g\u00e9olocalisation est activ\u00e9e pour promouvoir les rencontres proches de de la position g\u00e9ographique de l\u2019internaute.<\/li><li>En fonction du planning des \u00e9v\u00e9nements sportifs, trois sports sont propos\u00e9s : rugby, football et basket<\/li><li>Multi-variant testing avec l\u2019affichage d\u2019un carrousel de matchs ou d\u2019un match unique. <\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Planning des matchs<\/li><li>C\u00f4tes des matchs<\/li><li>G\u00e9olocalisation <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/ADventori-Logo.png\" alt=\"\" class=\"wp-image-26880\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/ParionsSport-Logo.png\" alt=\"\" class=\"wp-image-26878\" width=\"150\" height=\"150\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/iProspect-Logo.png\" alt=\"\" class=\"wp-image-26882\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong><em> Basketball &#8211; Internaute g\u00e9olocalis\u00e9 \u00e0 Paris <\/em><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Parions-Sport-Basket.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong><em>  Rugby &#8211; Internaute g\u00e9olocalis\u00e9 \u00e0 Paris  <\/em><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Parions-Sport-Rugby.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"> <strong><em> Football &#8211; Internaute g\u00e9olocalis\u00e9 \u00e0 Paris <\/em><\/strong> <\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x600_Caroussel-football.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"> <strong><em> Habillage &#8211; Basketball &#8211; Internaute g\u00e9olocalis\u00e9 \u00e0 Paris <\/em><\/strong> <\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Habillage-Parions-Sport.png\" alt=\"\" class=\"wp-image-26892\" width=\"543\" height=\"302\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectif Campagne d\u2019acquisition, sur desktop et mobile, de la FDJ pour promouvoir son offre de paris en ligne \u201cParions Sport\u201d. Sc\u00e9nario La banni\u00e8re s\u2019adapte selon le planning et l\u2019importance des matchs d\u00e9finis au pr\u00e9alable par FDJ.Dans certains cas, la g\u00e9olocalisation est activ\u00e9e pour promouvoir les rencontres proches de de la position g\u00e9ographique de l\u2019internaute.En fonction &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":26886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[183,199,201,203,204,331,139,162,163,179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FDJ - Parions Sport | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDJ - Parions Sport | ADventori\" \/>\n<meta property=\"og:description\" content=\"Objectif Campagne d\u2019acquisition, sur desktop et mobile, de la FDJ pour promouvoir son offre de paris en ligne \u201cParions Sport\u201d. Sc\u00e9nario La banni\u00e8re s\u2019adapte selon le planning et l\u2019importance des matchs d\u00e9finis au pr\u00e9alable par FDJ.Dans certains cas, la g\u00e9olocalisation est activ\u00e9e pour promouvoir les rencontres proches de de la position g\u00e9ographique de l\u2019internaute.En fonction &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T06:10:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/ParionsSport-Miniature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/ParionsSport-Miniature.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/ParionsSport-Miniature.png\",\"width\":300,\"height\":250,\"caption\":\"Parions Sport\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/\",\"name\":\"FDJ - Parions Sport | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/#primaryimage\"},\"datePublished\":\"2019-10-01T06:10:08+00:00\",\"dateModified\":\"2021-06-16T10:29:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-parions-sport\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FDJ &#8211; 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