{"id":26846,"date":"2019-10-01T11:58:34","date_gmt":"2019-10-01T09:58:34","guid":{"rendered":"https:\/\/www.adventori.com\/?p=26846"},"modified":"2021-06-16T12:26:19","modified_gmt":"2021-06-16T10:26:19","slug":"michelin-2","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/michelin-2\/","title":{"rendered":"Michelin"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectif<\/strong><\/h4>\n\n\n\n<p>Campagne de retargeting pour Michelin. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>La\nbanni\u00e8re met en avant les derniers pneus consult\u00e9s par l\u2019internaute sur le site\nde Michelin <em>(reprise du visuel et de la note\nmoyenne des avis).<\/em><\/p>\n\n\n\n<p>Multi\nvariant-testing du carrousel et du temps pass\u00e9 sur la page produit. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Parcours utilisateur<\/li><li>Images, textes <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Havas_Logo.png\" alt=\"\" class=\"wp-image-26850\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Michelin_Logo.png\" alt=\"\" class=\"wp-image-26848\" width=\"150\" height=\"150\"\/><\/figure>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Dernier pneu consult\u00e9<\/strong><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Michelin-Alpin-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><em><strong>Carrousel des derniers pneus consult\u00e9s<\/strong><\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x250_Michelin-Carous.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><strong> <\/strong><em><strong>Carrousel des derniers pneus consult\u00e9s<\/strong><\/em><strong> <\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x600_Michelin-Carrousel.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectif Campagne de retargeting pour Michelin. Sc\u00e9nario La banni\u00e8re met en avant les derniers pneus consult\u00e9s par l\u2019internaute sur le site de Michelin (reprise du visuel et de la note moyenne des avis). Multi variant-testing du carrousel et du temps pass\u00e9 sur la page produit. Donn\u00e9es utilis\u00e9es Parcours utilisateurImages, textes Dernier pneu consult\u00e9 Carrousel des &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/michelin-2\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":26863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[131,180,182,331],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michelin - Campagne de Retargeting | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ADventori accompagne Michelin \u00e0 travers une campagne de retargeting pour pormouvoir ses pneus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/michelin-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelin - Campagne de Retargeting | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment ADventori accompagne Michelin \u00e0 travers une campagne de retargeting pour pormouvoir ses pneus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/michelin-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T09:58:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/MichelinMiniature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/michelin-2\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/MichelinMiniature.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/MichelinMiniature.png\",\"width\":300,\"height\":250,\"caption\":\"Michelin\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/michelin-2\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/michelin-2\/\",\"name\":\"Michelin - 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