{"id":2666,"date":"2018-02-07T10:00:05","date_gmt":"2018-02-07T09:00:05","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=2666"},"modified":"2020-12-16T11:42:25","modified_gmt":"2020-12-16T10:42:25","slug":"e-leclerc","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/e-leclerc\/","title":{"rendered":"E.Leclerc"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs de campagne<\/strong><\/h4>\n\n\n\n<p>Depuis 2015, plusieurs campagnes E.Leclerc s&rsquo;inscrivent dans le cadre&nbsp;de l\u2019op\u00e9ration \u00ab&nbsp;quiestlemoinscher.com&nbsp;\u00bb.<\/p>\n\n\n\n<p>Gr\u00e2ce au flux produit de l\u2019annonceur, il est possible de remonter dans la banni\u00e8re les infos des concurrents et donc montrer \u00e0 l\u2019internaute que E.Leclerc est le distributeur le moins cher \u00e0 c\u00f4t\u00e9 de chez lui.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<ul><li><strong>Display <\/strong>\u2013 banni\u00e8re pr\u00e9sentant le magasin le plus proche de l\u2019internaute ainsi que les magasins concurrents. Un graphique dynamique affiche les logos ainsi que les&nbsp;diff\u00e9rences de prix&nbsp;avec la&nbsp;concurrence.<\/li><li><strong>Mobile<\/strong> &#8211; campagne de t\u00e9l\u00e9chargement de l&rsquo;application Quiestlemoincher. La&nbsp;banni\u00e8re pr\u00e9sente le magasin le plus proche de l\u2019internaute ainsi que les magasins concurrents. Un graphique dynamique affiche les logos ainsi que les&nbsp;diff\u00e9rences de prix&nbsp;avec la&nbsp;concurrence.<\/li><li><strong>Vid\u00e9o<\/strong> \u2013 la vid\u00e9o de 15\u2019\u2019 en pre-roll interactif pr\u00e9sente une version adapt\u00e9e&nbsp;de la campagne TV. Le son est adapt\u00e9 selon la g\u00e9olocalisation et l&rsquo;\u00e9cran final, qui affiche&nbsp;un&nbsp;graphique dynamique, selon les donn\u00e9es de prix des concurrents \u00e0 proximit\u00e9.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es <\/strong><\/h4>\n\n\n\n<ul><li>G\u00e9olocalisation de l\u2019internaute<\/li><li>Flux Annonceurs (prix \/ logos \/ nombre de produits test\u00e9s \/ dates des tests \/ localisation des concurrents \/ pourcentage d\u2019augmentation des prix)<\/li><li>Graphique dynamique en fonction de ces informations<\/li><li>Bande son dynamique<\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/omd-logo-png-transparent.png\" alt=\"\" class=\"wp-image-1625\" width=\"92\" height=\"53\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/E-Leclerc_logo-.png\" alt=\"\" class=\"wp-image-2671\" width=\"132\" height=\"87\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/australie.jpg\" alt=\"\" class=\"wp-image-9648\" width=\"130\" height=\"28\" srcset=\"https:\/\/v4.adventori.com\/media\/australie.jpg 500w, https:\/\/v4.adventori.com\/media\/australie-150x33.jpg 150w, https:\/\/v4.adventori.com\/media\/australie-300x65.jpg 300w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"row\">\n<div class=\"col-sm-7\"><\/div>\n<\/div>\n<hr \/>\n<div class=\"row\">\n<h3 class=\"col-md-12\" style=\"text-align: center;\"><strong>CAMPAGNE VIDEO<\/strong><\/h3>\n<\/div>\n<div class=\"row\">\n<h4 class=\"col-xs-12\" style=\"text-align: center;\"><em>PRE-ROLL G\u00c9OLOCALIS\u00c9 \u00c0 LIMOGES\u00a0<\/em><\/h4>\n<div class=\"row\">\n<div class=\"col-md-2\"><\/div>\n<div class=\"col-md-8\">\n<div style=\"width: 732px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2666-1\" width=\"732\" height=\"412\" poster=\"https:\/\/v4.adventori.com\/media\/ELeclerc-ADventori-Video.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/ELeclerc-Campagne-video-limoges.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/ELeclerc-Campagne-video-limoges.mp4\">https:\/\/v4.adventori.com\/media\/ELeclerc-Campagne-video-limoges.mp4<\/a><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<h3><\/h3>\n<h3 class=\"col-md-12\" style=\"text-align: center;\"><strong>CAMPAGNE MOBILE<\/strong><\/h3>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-6\">\n<h4 style=\"text-align: center;\"><em>BORDEAUX<\/em><\/h4>\n<p><em>\u00a0<\/em><\/p>\n<div class=\"row\" style=\"text-align: center;\">\n<div class=\"col-md-2\"><\/div>\n<div class=\"col-md-8\">\n<div style=\"margin: 0 auto; border: 1px solid black;\">\n<div style=\"width: 328px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2666-2\" width=\"328\" height=\"488\" poster=\"https:\/\/v4.adventori.com\/media\/poster_leclerc-copie-1.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/moible.eleclerc_bordeaux.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/moible.eleclerc_bordeaux.mp4\">https:\/\/v4.adventori.com\/media\/moible.eleclerc_bordeaux.mp4<\/a><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-6\">\n<h4 style=\"text-align: center;\"><em>BORDEAUX<\/em><\/h4>\n<div class=\"row\">\n<div class=\"col-md-2\"><\/div>\n<div class=\"col-md-8\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/201608_eLeclerc_QLMC_2_bordeaux_mobile-1-180x300.png\" width=\"300\" height=\"500\" class=\"aligncenter wp-image-9946\" srcset=\"https:\/\/v4.adventori.com\/media\/201608_eLeclerc_QLMC_2_bordeaux_mobile-1-180x300.png 180w, https:\/\/v4.adventori.com\/media\/201608_eLeclerc_QLMC_2_bordeaux_mobile-1-90x150.png 90w, https:\/\/v4.adventori.com\/media\/201608_eLeclerc_QLMC_2_bordeaux_mobile-1-614x1024.png 614w, https:\/\/v4.adventori.com\/media\/201608_eLeclerc_QLMC_2_bordeaux_mobile-1.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><\/h3>\n<p><\/p>\n<div class=\"row\">\n<h3 class=\"col-md-12\" style=\"text-align: center;\"><strong>CAMPAGNE DISPLAY<\/strong><\/h3>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-6\">\n<h4 style=\"text-align: center;\"><em>MONTPELLIER<\/em><\/h4>\n<div class=\"row\">\n<div class=\"col-md-2\"><\/div>\n<div class=\"col-md-8\">\n<div style=\"margin: 0 auto; border: 1px solid black;\">\n<div style=\"width: 728px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2666-3\" width=\"728\" height=\"1562\" poster=\"https:\/\/v4.adventori.com\/media\/tour-de-france-visuel-300-600.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_Eleclerc_OMD_Montpellier.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_Eleclerc_OMD_Montpellier.mp4\">https:\/\/v4.adventori.com\/media\/300x600_Eleclerc_OMD_Montpellier.mp4<\/a><\/video><\/div>\n<\/div>\n<\/div>\n<div class=\"col-md-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"col-xs-6\">\n<h4 style=\"text-align: center;\"><em>CLERMONT-FERRAND<\/em><\/h4>\n<div class=\"row\">\n<div class=\"col-md-2\"><\/div>\n<div class=\"col-md-8\">\n<div style=\"margin: 0 auto; border: 1px solid black;\">\n<div style=\"width: 728px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2666-4\" width=\"728\" height=\"1562\" poster=\"https:\/\/v4.adventori.com\/media\/tour-de-france-visuel-300-600.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_Eleclerc_OMD_Clermond-Ferrand.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_Eleclerc_OMD_Clermond-Ferrand.mp4\">https:\/\/v4.adventori.com\/media\/300x600_Eleclerc_OMD_Clermond-Ferrand.mp4<\/a><\/video><\/div>\n<div class=\"col-md-2\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagne Depuis 2015, plusieurs campagnes E.Leclerc s&rsquo;inscrivent dans le cadre&nbsp;de l\u2019op\u00e9ration \u00ab&nbsp;quiestlemoinscher.com&nbsp;\u00bb. Gr\u00e2ce au flux produit de l\u2019annonceur, il est possible de remonter dans la banni\u00e8re les infos des concurrents et donc montrer \u00e0 l\u2019internaute que E.Leclerc est le distributeur le moins cher \u00e0 c\u00f4t\u00e9 de chez lui. Sc\u00e9nario Display \u2013 banni\u00e8re pr\u00e9sentant &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/e-leclerc\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":6161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[163,164,169,179,181,199,204],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E.Leclerc - Campagne Display et Vid\u00e9o - ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne orignale de E.Leclerc qui utilise les donn\u00e9es prix de ses concurrents et la g\u00e9olocalisation pour dynamiser ses banni\u00e8res.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/e-leclerc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E.Leclerc - 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