{"id":2645,"date":"2016-04-21T18:00:14","date_gmt":"2016-04-21T16:00:14","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=2645"},"modified":"2017-09-04T15:43:17","modified_gmt":"2017-09-04T13:43:17","slug":"volkswagen-coccinelle","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/","title":{"rendered":"Volkswagen &#8211; Coccinelle"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectif de campagne<\/strong><\/h3><p>Campagne originale de branding et d\u2019acquisition Web et Mobile pour Volkswagen &#8211; Coccinelle<\/p><h3><strong>Sc\u00e9nario<\/strong><\/h3><ul><li>Sc\u00e9nario inspir\u00e9 de la m\u00e9canique Tinder. <br \/>Id\u00e9e : Inviter l\u2019internaute \u00e0 jouer avec la banni\u00e8re pour lui pr\u00e9senter la Coccinelle qui match ses choix.<\/li><\/ul><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li>Sc\u00e9narios cr\u00e9atifs<\/li><li>R\u00e8gles de choix \u00ab\u00a0Tinder\u00a0\u00bb<\/li><li>Flux produit<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/mediacom-logo.png\" alt=\"mediacom-logo\" width=\"132\" height=\"35\" class=\"wp-image-2652 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/volkswagen.png\" alt=\"volkswagen\" width=\"147\" height=\"138\" class=\"wp-image-2654 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ddb.png\" alt=\"ddb\" width=\"103\" height=\"38\" class=\"wp-image-2648 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Joule.png\" alt=\"Joule\" width=\"131\" height=\"49\" class=\"wp-image-2650 aligncenter\" \/><\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>L&rsquo;internaute clique sur la croix ou le\u00a0c\u0153ur\u00a0selon s&rsquo;il aime le visuel ou non. <\/em><\/h4><h4 style=\"text-align: center;\"><em>La Coccinelle qui correspond \u00e0 ses choix\u00a0appara\u00eet\u00a0en fin de\u00a0s\u00e9lection.<\/em><\/h4><div class=\"row\"><div class=\"col-md-4\"><p>&nbsp;<\/p><\/div><div class=\"col-md-4\">\r\n<div style=\"margin: auto; border: 1px solid #858685;\">\r\n<div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2645-1\" width=\"320\" height=\"640\" poster=\"https:\/\/v4.adventori.com\/media\/featured_video-2.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_VolkswagenCox_Mediacom.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_VolkswagenCox_Mediacom.mp4\">https:\/\/v4.adventori.com\/media\/300x600_VolkswagenCox_Mediacom.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-4\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectif de campagneCampagne originale de branding et d\u2019acquisition Web et Mobile pour Volkswagen &#8211; CoccinelleSc\u00e9narioSc\u00e9nario inspir\u00e9 de la m\u00e9canique Tinder. Id\u00e9e : Inviter l\u2019internaute \u00e0 jouer avec la banni\u00e8re pour lui pr\u00e9senter la Coccinelle qui match ses choix.Donn\u00e9es utilis\u00e9esSc\u00e9narios cr\u00e9atifsR\u00e8gles de choix \u00ab\u00a0Tinder\u00a0\u00bbFlux produit&nbsp;&nbsp;&nbsp;&nbsp;L&rsquo;internaute clique sur la croix ou le\u00a0c\u0153ur\u00a0selon s&rsquo;il aime le visuel ou &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":6145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[179,184,204,277,131,163,165,178],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volkswagen - Coccinelle | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition originale de Volkswagen, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen - Coccinelle | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition originale de Volkswagen, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie d&#039;ADventori.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-21T16:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-04T13:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_image_volkswagen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentin Berthelot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/featured_image_volkswagen.jpg\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_volkswagen.jpg\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/\",\"name\":\"Volkswagen - Coccinelle | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#primaryimage\"},\"datePublished\":\"2016-04-21T16:00:14+00:00\",\"dateModified\":\"2017-09-04T13:43:17+00:00\",\"description\":\"D\u00e9couvrez la campagne d'acquisition originale de Volkswagen, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie d'ADventori.\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Volkswagen &#8211; Coccinelle\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/d63b0b9f9d619a951be3eb1a1b62dbdc\"},\"headline\":\"Volkswagen &#8211; Coccinelle\",\"datePublished\":\"2016-04-21T16:00:14+00:00\",\"dateModified\":\"2017-09-04T13:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#webpage\"},\"wordCount\":118,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_volkswagen.jpg\",\"keywords\":[\"Campagnes d'acquisition\",\"Op\u00e9rations sp\u00e9ciales\",\"Flux sp\u00e9ciaux\",\"Banni\u00e8res interactives\",\"Automobile\",\"Campagnes Mobile\",\"Formats Rich\",\"Campagnes Branding\"],\"articleSection\":[\"Galerie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/d63b0b9f9d619a951be3eb1a1b62dbdc\",\"name\":\"Valentin Berthelot\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Volkswagen - Coccinelle | ADventori","description":"D\u00e9couvrez la campagne d'acquisition originale de Volkswagen, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie d'ADventori.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/","og_locale":"fr_FR","og_type":"article","og_title":"Volkswagen - Coccinelle | ADventori","og_description":"D\u00e9couvrez la campagne d'acquisition originale de Volkswagen, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie d'ADventori.","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/","og_site_name":"ADventori","article_published_time":"2016-04-21T16:00:14+00:00","article_modified_time":"2017-09-04T13:43:17+00:00","og_image":[{"width":300,"height":250,"url":"https:\/\/v4.adventori.com\/media\/featured_image_volkswagen.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Valentin Berthelot","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/featured_image_volkswagen.jpg","contentUrl":"https:\/\/v4.adventori.com\/media\/featured_image_volkswagen.jpg","width":300,"height":250},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/","name":"Volkswagen - Coccinelle | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#primaryimage"},"datePublished":"2016-04-21T16:00:14+00:00","dateModified":"2017-09-04T13:43:17+00:00","description":"D\u00e9couvrez la campagne d'acquisition originale de Volkswagen, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie d'ADventori.","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Volkswagen &#8211; Coccinelle"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/d63b0b9f9d619a951be3eb1a1b62dbdc"},"headline":"Volkswagen &#8211; Coccinelle","datePublished":"2016-04-21T16:00:14+00:00","dateModified":"2017-09-04T13:43:17+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#webpage"},"wordCount":118,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volkswagen-coccinelle\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/featured_image_volkswagen.jpg","keywords":["Campagnes d'acquisition","Op\u00e9rations sp\u00e9ciales","Flux sp\u00e9ciaux","Banni\u00e8res interactives","Automobile","Campagnes Mobile","Formats Rich","Campagnes Branding"],"articleSection":["Galerie"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/d63b0b9f9d619a951be3eb1a1b62dbdc","name":"Valentin Berthelot"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/2645"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=2645"}],"version-history":[{"count":20,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/2645\/revisions"}],"predecessor-version":[{"id":16504,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/2645\/revisions\/16504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/6145"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=2645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=2645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=2645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}